marketing: Is Al Gore and the Green movement just hot air?? - 03/23/08 12:39 AM
You've gotta love Al Gore and his crowd. Their still screaming to the world that we're using up our earth's resources, and we're doomed to be cooked in our own juices. But a number of these same avowed carbon footprint advocates are themselves glorified abusers of everything they claim is wrong … (20 comments)
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marketing: Should I increase my advertising budget during a recession? - 03/10/08 01:28 PM
Recession talk....I guess it's not "if" anymore, but how bad is this one going to be? Recessions are scary words, but in reality many actually thrive. The current credit crunch is hurting everyone in the mortgage and real estate industries, but like any market in the past, it will rebound eventually. … (10 comments)
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marketing: Are we just order takers or sales people? - 02/29/08 12:02 AM
Recently I've been forced to face a number of realities, and some of them have been eye opening. Often in any industry complacency can take hold after years of doing the same thing over and over again. I've witnessed this myself in my own practice. For months my partner and I … (3 comments)
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marketing: Please NO MORE SPAMMING ! "UFIRST AGENTS!!!" - 10/19/07 11:12 AM
I'm trying to be polite, and I've been receiving a number of these emails each day, but please "UFIRST" agents, please stop spamming. These emails claiming you love my profile and you want to share with me this...blah..blah...blah... come on people.
Here is the reality, idea's, concepts, or blogs are much … (6 comments)
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marketing: Are real estate agents utilizing their relationships properly? - 10/17/07 11:04 AM
I've personally put together several FSBO programs over the past 10 years. One was particularly successful, and the other really never gained too much momentum. I think the biggest reason for one succeeding and the other failing was the timing. In 2003, Utah was going through a slllllooowww purchase market. Allot … (0 comments)
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marketing: Reverse Mortgages fantastic addition to your business plans in 2008 - 09/19/07 05:51 PM
This is to all you mortgage professionals that are still hanging in there. Just wanted to share a great story of what a reverse mortgage can do for someone, and that opportunities are all around us every day!
My Aunt called me from a recent card campaign that I had sent. She … (0 comments)
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marketing: For all you mortgage loan officers...quick tip for quick biz - 09/07/07 03:25 PM
My partner and I just sent out a 5x7 postcard to all our former clients through a pretty cool company called Sendoutcards.com, then we followed up with a phone call to update them on our recent move we made to a new mortgage company. We've found this to be awesome! Think … (1 comments)
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marketing: How to cut costs when it's a tough market - 08/23/07 11:06 PM
Like it or not when markets go through a down cycle, businesses often cut costs. Sometimes their cut's make no logical sense, but other times they can be brilliant. Many of you are self employed like myself, and the one who makes decisions on cutting costs usually comes down to ones … (21 comments)
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marketing: Dinner Party, the perfect networking event! - 01/23/07 11:59 AM
Most of us have gone to lunch or dinner with some friends. How many times have you had friends over for dinner at your home? How many new contacts that you've barely met have been invited to dinner at your home? Some of us even have a hard time getting the … (6 comments)
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marketing: 10 Rules for effective Language (another book review) - 01/16/07 07:50 PM
As some of you Active Rain bloggers know I'm an active reader. Recently I was at Borders and happened across this new gem. "Words That Work, It's not what you say, it's what people hear", by Dr. Frank Lutz. What perked my interest was the inside book cover. There was a … (0 comments)
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marketing: They have to like you before they'll do business with you!! - 01/06/07 01:30 AM
This is a marketing piece that I send my clients once a year, and the inspiration of this piece was the master of networking and relationship building himself, Dale Carnegie. As we get ready to go forth and create new relationships in our industries, let's remember that they first have to like you before they'll … (7 comments)
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marketing: Why you should be a gatekeeper - 12/06/06 01:20 PM
The Law of The Gate Keeper states: The business professional that refers out the most business will create the most reciprocal referral relationships in return. Translation: The business professional who controls the lead or relationship wins the golden prize...the DEAL!!
Regardless of what you do, you should always look for relationships with … (1 comments)
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