In 2009, the Mobile Marketing Association defined mobile marketing as “a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”  One element of mobile marketing that is gaining increasing popularity is marketing through the use of QR codes.  According to Mobio Identity Systems, Inc., QR code scanning increased 1200 percent during the last six months of 2010.  comScore, Inc, recently reported that 14 million smartphone users in the US scanned a QR code in month of June 2011 alone.

Using QR codes for real estate marketing is an efficient tool for initiating consumer engagement and is effective at delivering information to one’s target audience at the time when the consumer is expressing interest in your inventory.  A QR code, or quick response code, is a two-dimensional barcode.   While first used to track parts in auto manufacturing, QR codes can now be found on signs, in magazines, on advertisements, and products.  QR codes are used to identify objects and link information to those objects. 

QR codes for real estate are being used by brokers and agents to successfully market their inventory at a lower cost than traditional advertising, with the combined benefits of print and media advertising.  QR codes for real estate can be associated with mobile web pages and when scanned, will return relevant information about a property, including the property photos, description, price, MLS number, and agent contact information.  QR codes for real estate are printed on standalone signs or on sign riders that are affixed to traditional property signs.  Additionally, QR codes can be printed in magazines next to property listings, included on-line in advertisements and even placed on business cards.   QR codes can be reused, and depending on the type of signage, it too can be reused, further reducing marketing expenses. 

A comprehensive solution for mobile marketing using QR codes for real estate allows a business to manage its mobile property listings, as well as track their results using powerful analytics previously only found in online marketing approaches.  Sophisticated web-based software enables non-marketing personnel, such as owners, managers, brokers, agents, or administrative staff, to create product listings, assign QR codes, enter descriptive details, upload photos, create mobile web pages, specify agency contact information, and more.  Analysis on the number of requests made on a listing, the times and dates requests are made, and the brokers, agents, personnel associated with the requests can provide insightful information to capture leads, make sales and provide more product information.

QR codes for real estate marketing allows for consistent, accurate information to be delivered to interested buyers at the point in time of their interest.  Discover the benefits of QR codes for real estate marketing and allow your real estate business to grow.