homes sales: Gender Differences in Selling?
- 07/24/08 11:32 AM
The other day I was in a training session where the discussion turned to the showing of homes. I explained that when I show a home to a buyer-client, I let them go first into the home, lead me from room to room, basically allowing them to "discover" the home on their own. Usually, I say nothing, unless asked a question. I never announce "this is the bathroom, because you can see there is only one chair and it has a hole in it." After nearly 30 years of selling real estate I feel comfortable without "selling" every minute. My clients … (11 comments)
The other day I was in a training session where the discussion turned to the showing of homes. I explained that when I show a home to a buyer-client, I let them go first into the home, lead me from room to room, basically allowing them to "discover" the home on their own. Usually, I say nothing, unless asked a question. I never announce "this is the bathroom, because you can see there is only one chair and it has a hole in it." After nearly 30 years of selling real estate I feel comfortable without "selling" every minute. My clients … (11 comments)
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