Nerds Conspiring To Hold You Hostage? - 09/27/07 08:33 AM
I must be an idiot! Ever muttered those words after a long wait on hold? Ever spent days trying to move a domain name from one registrar to another?How about blowing a full week trying to get a hosting company to stop charging your credit card for services you no longer … (6 comments)
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How To Impress Transferees With Nicely Formatted City Data - 09/27/07 05:32 AM
Top Producer and the rest of those high-end CRMs likely already have this kind data built into their products but on the off-chance you aren't using one of those... Here's a well done/useful site that is packed with charts, histograms and useful trivia. Pulls together lots of data about a city and … (4 comments)
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Make Some New Contacts at the 50 Yard Line - 09/26/07 03:15 PM
Hey Washtenaw County Folks...A friend of mine is hosting a race (5K) this weekend. He wanted me to share this with my peeps and so if you're reading this, it means you're now in that special inner circle. :)Looking for an opportunity to meet some new people? Ever wanted to run … (1 comments)
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Global Outsourcing: The giant sucking sound? - 09/26/07 07:35 AM
Remember about 12 years ago when Ross Perot said that NAFTA would create a loud sucking noise, which would be the sound of jobs being vaporized across the border. Ross was right. Michigan has lost plenty. Some six years after the sucking speech, sources reported 46,000 gone in Michigan, 766,000 nationwide. … (4 comments)
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Google Email Hosting: Not So Simple - 09/24/07 03:54 PM
Google is amazing. Everything they touch is generally pretty golden. Recently they started offering email hosting which is awesome and scary at the same time. In the past if you wanted an email account at Google, your address was something like YOU@gmail.com. While nothing like hotmail or AOL, what still isn't … (1 comments)
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FSBO Knucklehead ... Making Big Bucks - 09/20/07 04:59 PM
I promised myself I wouldn't write anything here today because, how much do I really have to say?? Then my sister sent me an email asking for my advice. About ten minutes later I was saying, damn, I gotta post this on AR ...My sister is a business owner (DanceArtFx) that … (1 comments)
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Exactly what is a CMS? - 09/20/07 09:54 AM
We techies have a bad habit of using jargon that means nothing to normal people. I'm certain I've already beenguilty of that in the few posts I've made here. Much of what I've written has been about this technology called CMS -- which stands for Content Management System. But knowing what … (4 comments)
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When Google Ads Are A Waste of Money - 09/19/07 08:43 AM
Hits, uniques, clicks, impressions, page views, Google page rank ... but the measure you'll never see in any web logs ... leads.How many leads is your site generating? That's what matters.Of course traffic is important. If nobody sees your site, then nobody is going to call. But you can waste plenty … (8 comments)
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Domain Names: What's Popular? What's Illegal? - 09/18/07 11:26 AM
When we get questions from agents, we're going to post them here along with some feedback. Here's one we had this morning that came from a four person office that had just purchased a domain name. They wanted to know what other names to purchase. This is a common question along … (2 comments)
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Writing Ads for Listings - Not Much Fun - 09/17/07 07:48 PM
My family has been involved in real estate for 40+ years, that by default gives me some shred of credibility, at least as it pertains to the internet and computers as that's where I've spent most of my career. A few years back a family member wrote a reference guide … (5 comments)
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Web Traffic: Simple Things Count - 09/17/07 03:10 PM
We've had many requests from agents wanting to generate more leads from their website -- and when we visit what they have, it's clear why they're not getting much return on their investment: They have too little content. Could adding some pizza help? Maybe. Building traffic is just like any other … (4 comments)
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Video Tours: Easily Done - 09/17/07 10:00 AM
Doing video tours of listings is no longer something that requires a big budget, but on the same hand, producing "trailers" does take real skill.There are a few different ways to visually present a property in a website with video being the most expensive and potentially effective. I say potentially because … (0 comments)
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Tracking Leads and Managing Tasks - 09/16/07 10:05 AM
Sticky notes are great, but there's a point where they just make you look a little crazy. This image is intended to be funny, but this really is how some try to keep track of what's up next.If you are part of a team where tasks are shared, it makes sense … (4 comments)
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A Darn Nice Agent Website - In 90 minutes - 09/15/07 01:02 PM
As everyone knows, website design and construction has become a commodity business. It wasn't too long ago that if you knew a handful of HTML tags you could make a comfy living building websites. Those days are over. Web hosting is cheap and most of the hosting services come with features … (7 comments)
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CRM Software - 09/15/07 12:08 PM
Where do you keep your stack of business cards? How often do you send email to that stack to remind them that you exist? Did you know that low cost, high powered CRM software is available to make all those cards worth something? The idea behind a CRM (Customer Relations … (3 comments)
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Boosting Your Website Search Engine Ranking - 09/15/07 10:10 AM
When you're doing searches for buyers you spend all sorts of time in MLX/S clicking and emailing. That's part of the job. The downside is that sending lots of email to buyers is not always positive. Perhaps some blog technology can help. What's wrong with the current method? First, we live … (7 comments)
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Generating More Leads With A Simple Business Directory - 09/15/07 09:30 AM
What do most coffee shops have in common? Other than expensive coffee, fancy muffins and free wifi, they often have a wall of business cards stuck to a bulletin board. Sure, you could put your card up there, but that will most likely generate zero leads. The image to the left … (9 comments)
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Search Engine Optimization - 09/15/07 08:52 AM
When agents say, "I need SEO!" what they are really saying is "I want more traffic, I want my phone to ring, I want more leads!" But SEO is not some snap-your-fingers magic that happens overnight. If there is one undeniable truth about SEO (search engine optimization), it is the fact … (5 comments)
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