Why care about Home Staging? Because LOOKS MATTER!

Let’s face it, our parents always told us growing up that it doesn’t matter how we look on the outside, what matters most is whats on the inside.  While this adage may be standard guidance for one’s overall character, the reality in our daily living is quite different. 

Whether we want to admit it to ourselves or not, LOOKS MATTER.  They matter to each of us every day and in more ways than we realize. Perhaps it is the quality of nicely packaged merchandise or the way food is arranged on our plate, most everyone tends to be attracted (or not) to visual presentation. 

Notice that the word present is in the word presentation.  We all love presents don’t we?  So…think about why your excitement begins to rev up if you are celebrating an event and eyeing the gift with your name on it.

• Does the exterior wrapping appeal to you?

• Are you excited about opening the present to see what it contains?

• When you un-wrap the package and discover what’s inside, what do you see?  Do you feel even more excited and lean to take a closer look?
  

Now imagine the same scenario if you are trying to sell a house in today’s real estate market.  What does your property’s looks say to potential buyers when they are shopping and first view your listing online?  Ask yourself these questions:

• Will your packaging attract a buyer’s attention OR is the packaging dull, dented and lack-luster?

• Do your online property photos create excitement so that buyers want to see more OR are you simply showing an empty brick and mortar box?

• Will your property presentation capture enough attention from buyers to keep your house in the running for offers?  

If buyers have a choice between your house and real estate around the corner, make sure your house shines brighter than the competition.  Real Estate Staging creates the necessary appeal which will attract waaaaay more potential buyers than if you did nothing at all.

Go ahead and test it out.  Click on Realtor.com (a site where 90% of today's buying public searches for property listings) and see for yourself.  How many of those listing photos make you want to run out for a closer look-see?? 

Selling most anything starts with the present-ation, yes? Hire the best home staging professional in your area and make sure your house-for-sale is properly dressed in order to turn buyers' heads and grab their attention.  Doing so will give you the leg-up on the competition and attract more buyers.

Old adages are important to consider. Yet...sometimes, REALITY will trump ideals. 

 When selling your real estate, LOOKS MATTER.

Warmest Regards,

KATHLEEN GARVEY, National Award Winner of Stager Idol 2008.

State President of RESA-Florida

ENHANCED INTERIORS & HOME STAGING is located in the Fort Myers - Naples, Florida area.  Serving real estate staging needs in the following cities: Naples. Bonita Springs, Estero, Sanibel Island, Ft. Myers, Fort Myers Beach, Cape Coral and Punta Gorda, FL.  (239) 849-6009

Please visit my website:  ENHANCED INTERIORS