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internet: Turning an Internet Lead Into a Buyer: Part 2 - 04/03/07 10:40 AM
In Part 2, Turning an Internet Lead Into a Buyer: Part 2, I differentiated between a true lead and a mere glimmer of hope. That is, a true lead is a consumer who asks for information that is not already on the web site and expects a reply in their email or by phone.
That means that when they get a response from you they will:
Be expecting itBe glad to get itRead itPossibly respond to itMaybe even save itThey won't consider it SPAM. That's the good news.
The bad news is that they might not be ready to get in your car and … (3 comments)

internet: What Are Buyers Looking For? - 04/01/07 07:45 AM
I recently spoke to a prospective buyer who came to me through in Internet lead. In discussing what he had done so far in his home search, I realized that he had been not only shopping for a home, he had been shopping for an agent as well, even though he probably didn't realize it.
His history included surfing the Internet and taking actions that would send a lead to an agent, calling listing agents on newspaper ads, and calling on signs. In addition, he had several agents on the lookout for properties in various communities, one agent to a community.
The net … (1 comments)

internet: The Ethics of Real Estate By Internet: The 2007 Code - 01/04/07 12:57 PM
The National Association of Realtors has adopted several brand new Standards of Practice for the 2007 Code of Ethics that directly address "doing the right thing" when using the Internet in the practice of real estate.
Here is a quick summary in plain English:
Don't mislead the client when using the Internet to establish a contractual relationship.Make sure the information you put on the Internet is current, and, if it is not, take immediate steps to correct it.Clearly disclose the name of the firm and the state of licensure on all web pages.If you intend to share or sell the consumer's information you … (2 comments)

 

Kathy Vaughan

Annandale, VA

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Ryan Taylor Homes

Address: 7700 Little River Tpke, #601, Annandale, VA, 22003

Office Phone: (800) 540-3579

Cell Phone: (703) 472-7753

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