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marketing: What's Your Image? Why Is That Important? - 05/03/07 07:16 AM
Often, new agents come to me asking about "image advertising." This is a term they've seen in marketing materials and theywonder about it. Is it important? How expensive is it? How do I go about it?
To answer the first question, "Yes, it is crucial!" Why? This might be a long answer to a short question:
There are a alot of Realtors out there. To the consumers, we are all indistinguisable at the outset. Surveys tell us that buyers run into at least 17 different Realtors before choosing the one they will work with.
A positive and memorable image helps to set us apart. … (11 comments)

marketing: Auctions: An Introduction - 01/10/07 11:27 AM
Now that we have entered a strong buyers market, we are returning to marketing techniques we haven't seen in quite a few years in an effort to get our listings sold.  
We're beginning to see Broker's Opens, bonuses, seller financing, and other techniques. Another creative marketing technique is the auction.  You will definitely want to look into an auction if your listing simply isn't getting many showings.
The best thing about the auction is its ability to expose your listing to a large number of people in a short period of time. Even if your seller doesn't have much equity, I would still … (10 comments)

marketing: The Ethics of Real Estate By Internet: The 2007 Code - 01/04/07 12:57 PM
The National Association of Realtors has adopted several brand new Standards of Practice for the 2007 Code of Ethics that directly address "doing the right thing" when using the Internet in the practice of real estate.
Here is a quick summary in plain English:
Don't mislead the client when using the Internet to establish a contractual relationship.Make sure the information you put on the Internet is current, and, if it is not, take immediate steps to correct it.Clearly disclose the name of the firm and the state of licensure on all web pages.If you intend to share or sell the consumer's information you … (2 comments)

 

Kathy Vaughan

Annandale, VA

More about me…

Ryan Taylor Homes

Address: 7700 Little River Tpke, #601, Annandale, VA, 22003

Office Phone: (800) 540-3579

Cell Phone: (703) 472-7753

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