Writing that Sells Real Estate - 02/27/10 03:47 PM
 
Writing that Sells Real Estate
Good real estate writing seizes the attention of buyers, definitively communicates features and advantages, and ultimately gives your client’s property the advantage in a voluminous inventory of choices. Ultimately good writing paints a picture in a buyer’s mind, allowing them to understand your points faster, enjoy your information more and remember it longer. But most importantly great writing compels a potential buyer to action, which is to schedule a showing. Bulls-eye!
Writing great real estate copy artfully blends (boring but necessary) facts with a descriptive benefit for the buyer. Often we are challenged by limited … (2 comments)

The Feminine Instinct in Real Estate - 02/16/10 11:46 AM
The majority of my clients are married couples, like me. Couples bring a particular set of challenges to the table when buying real estate. For example, clients who recently came to my office for their initial 'wants and needs' interview stated entirely different lifestyle preferences right off the bat.
"I want to live in a neighborhood and build relationships with neighbors", said the wife.
"I want to live in a forest setting. I love the woods", said the husband. Both of them laughed at each other and at my raised eyebrows.
Then there was the couple who was relocating to the … (1 comments)

 
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Katie Somple

Saint Helena, CA

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LifeStyle Properties & WineryX Real Estate

Address: 1407 Main St., Ste 102, St. Helena, CA, 94574

Office Phone: (707) 968-9100

Cell Phone: (707) 235-8585

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