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advertising: Great Copywriting Advice for the Busy Real Estate Agent - 10/27/08 12:08 PM
When you hear copywriting, real estate probably doesn't come to mind. But I'm surprised at how much of my work can be reduced to writing, editing and revising copy. Marketing flyers, monthly mailers and listing remarks are just a few that come to mind.
That's why I was pleased to read this entry from MarketingProfs courtesy of HiredPens: Good Copy, Bad Copy.
Realtors, like all of us, get into a rut. Flyers begin to lack originality and relevance and listing remarks can be downright unreadable. And why not? You've convinced yourself that flyers and agent remarks don't sell homes, so why worry about … (4 comments)
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advertising: Marketing Your Seller's Home on YouTube: THIS is How it's Done - 04/10/08 01:48 PM
A stroke of genius.
I'm posting it as much as reminder to myself as I am to those of you who may not have seen it on ActiveRain yet.
Very impressive stuff. … (4 comments)
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advertising: Thank Goodness I Found RealBird - 02/28/08 05:54 PM
I don't remember how we stumbled across Realbird, but I'm glad we did.
Initially I thought it was just another (free) site for us to post our real estate listings, but I discovered they had a resposive staff, and that was enough to keep me around. (Zoltan and Gabe. The geniuses behind Realbird and super-nice to boot.)
See, I'm not your typical web user. I'm a beta tester. I annoy the IT people, but eventually they appreciate me (right, right?). I find the errors they overlook; I sniff out the bugs (quite by accident, mind you); I give them suggestions for improving their site; I send … (22 comments)
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advertising: Distinguish Your Brand: Get the "Got" (and Everything Else) Out of Your Ad - 02/26/08 03:30 PM
I rue the day the dairy industry launched its "Got Milk?" campaign. It spawned a decade of unoriginal ad campaigns that nauseate and bore millions of marketing-conscious Americans.
Got Church?
Got Plaque?
Got gastro-intestinal trouble?
Got an original thought?
Think how effective and refreshing signs that read, "Do you need a new transmission? We offer transmissions at a fair price" are. Or, " First-Time Patients: Free Teeth Cleaning. Call 555-5555."
Nearly everything else exhausts me.
Cleverness only works if you're clever. Remember that your competitors are also trying to attract consumers, and most of them don't know how to do it … (5 comments)
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Katy Schaff
Boise,
ID
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Boise's Best Real Estate
Office Phone: (208) 472-8607
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