marketing advice: Great Copywriting Advice for the Busy Real Estate Agent - 10/27/08 12:08 PM
When you hear copywriting, real estate probably doesn't come to mind. But I'm surprised at how much of my work can be reduced to writing, editing and revising copy. Marketing flyers, monthly mailers and listing remarks are just a few that come to mind.
That's why I was pleased to read this … (4 comments)
marketing advice: Navigating the Murky Waters of Real Estate Listing Websites: And How We Can Do It - 04/17/08 10:30 AM
Like many real estate teams, we post our listings on a variety of third-party websites, some of which are free (CraigsList), others of which we have paid for (BoiseHomeSites.com or Homethinking, for example). Until recently we did so glibly unaware of any problems.We are now a little more informed, a lot less … (4 comments)
marketing advice: Thank Goodness I Found RealBird - 02/28/08 05:54 PM
I don't remember how we stumbled across Realbird, but I'm glad we did. Initially I thought it was just another (free) site for us to post our real estate listings, but I discovered they had a resposive staff, and that was enough to keep me around. (Zoltan and Gabe. The geniuses behind Realbird … (22 comments)
marketing advice: Distinguish Your Brand: Get the "Got" (and Everything Else) Out of Your Ad - 02/26/08 03:30 PM
I rue the day the dairy industry launched its "Got Milk?" campaign. It spawned a decade of unoriginal ad campaigns that nauseate and bore millions of marketing-conscious Americans.
Got Church?
Got Plaque?
Got gastro-intestinal trouble?
Got an original thought?
Think how effective and refreshing signs that read, "Do you need a … (5 comments)
marketing advice: Successfully Photographing Your Home to Sell: Four Tips - 02/22/08 09:49 PM
I've marketed a lot of homes, and I've spent a lot of time looking at other homes on the market.
One of the funniest pictures I've ever seen on the MLS was a living room shot with a shirtless man sitting on the couch looking indolently at the camera.
So "half-dressed … (6 comments)
marketing advice: Make Your Choice: Clean it Up or Watch it Languish on the Market! - 02/20/08 11:48 AM
Thrilled to be on Active Rain. In case you haven't read my short bio over there, I'm the marketing brains behind our real estate company not the agent. Don't ask me for advice or information that I can't legally answer. But feel free to pester me with marketing questions or ridicule … (1 comments)
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When you hear copywriting, real estate probably doesn't come to mind. But I'm surprised at how much of my work can be reduced to writing, editing and revising copy. Marketing flyers, monthly mailers and listing remarks are just a few that come to mind.
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