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marketing advice: Great Copywriting Advice for the Busy Real Estate Agent - 10/27/08 12:08 PM
When you hear copywriting, real estate probably doesn't come to mind. But I'm surprised at how much of my work can be reduced to writing, editing and revising copy. Marketing flyers, monthly mailers and listing remarks are just a few that come to mind.
That's why I was pleased to read this entry from MarketingProfs courtesy of HiredPens: Good Copy, Bad Copy.
Realtors, like all of us, get into a rut. Flyers begin to lack originality and relevance and listing remarks can be downright unreadable. And why not? You've convinced yourself that flyers and agent remarks don't sell homes, so why worry about … (4 comments)
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marketing advice: Navigating the Murky Waters of Real Estate Listing Websites: And How We Can Do It - 04/17/08 10:30 AM
Like many real estate teams, we post our listings on a variety of third-party websites, some of which are free (CraigsList), others of which we have paid for (BoiseHomeSites.com or Homethinking, for example). Until recently we did so glibly unaware of any problems.We are now a little more informed, a lot less pleased and are doing what we should have done in the beginning: posting a disclaimer in our listing packets about third-party websites.Here are a few of the problems we've run into.(a) Listings are sometimes duplicated, (b) frequently display incorrect or insufficient information, or (c) are being attributed to agents other … (4 comments)
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marketing advice: Marketing Your Seller's Home on YouTube: THIS is How it's Done - 04/10/08 01:48 PM
A stroke of genius.
I'm posting it as much as reminder to myself as I am to those of you who may not have seen it on ActiveRain yet.
Very impressive stuff. … (4 comments)
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marketing advice: Thank Goodness I Found RealBird - 02/28/08 05:54 PM
I don't remember how we stumbled across Realbird, but I'm glad we did.
Initially I thought it was just another (free) site for us to post our real estate listings, but I discovered they had a resposive staff, and that was enough to keep me around. (Zoltan and Gabe. The geniuses behind Realbird and super-nice to boot.)
See, I'm not your typical web user. I'm a beta tester. I annoy the IT people, but eventually they appreciate me (right, right?). I find the errors they overlook; I sniff out the bugs (quite by accident, mind you); I give them suggestions for improving their site; I send … (22 comments)
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marketing advice: Distinguish Your Brand: Get the "Got" (and Everything Else) Out of Your Ad - 02/26/08 03:30 PM
I rue the day the dairy industry launched its "Got Milk?" campaign. It spawned a decade of unoriginal ad campaigns that nauseate and bore millions of marketing-conscious Americans.
Got Church?
Got Plaque?
Got gastro-intestinal trouble?
Got an original thought?
Think how effective and refreshing signs that read, "Do you need a new transmission? We offer transmissions at a fair price" are. Or, " First-Time Patients: Free Teeth Cleaning. Call 555-5555."
Nearly everything else exhausts me.
Cleverness only works if you're clever. Remember that your competitors are also trying to attract consumers, and most of them don't know how to do it … (5 comments)
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marketing advice: Successfully Photographing Your Home to Sell: Four Tips - 02/22/08 09:49 PM
I've marketed a lot of homes, and I've spent a lot of time looking at other homes on the market.
One of the funniest pictures I've ever seen on the MLS was a living room shot with a shirtless man sitting on the couch looking indolently at the camera.
So "half-dressed man in the living room" is out.
Besides the obvious, here are four VERY basic, but useful tips for successfully photographing your home before listing it:
Turn the lights on. You won't believe how many people don't turn the lights on in their home before they photograph it. Turn them … (6 comments)
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marketing advice: Make Your Choice: Clean it Up or Watch it Languish on the Market! - 02/20/08 11:48 AM
Thrilled to be on Active Rain.
In case you haven't read my short bio over there, I'm the marketing brains behind our real estate company not the agent. Don't ask me for advice or information that I can't legally answer. But feel free to pester me with marketing questions or ridicule my marketing. I can take it.I'm going to launch this marketing blog by reposting a few relevant pieces co-authored by me and Leigh Wilson. This is one close to my heart.In a healthy real estate market, buyers and sellers have to make reasonable concessions. Buyers have to respect a home's … (1 comments)
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Katy Schaff
Boise,
ID
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Boise's Best Real Estate
Office Phone: (208) 472-8607
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