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real estate marketing: 4 Frequent Copywriting Mistakes and How to Avoid Them - 08/26/11 02:20 PM
Whether online or offline, when your marketing materials aren’t generating the results you’d hoped for, take a closer look at them. Sit down and read your copy carefully because it’s possible you’re making one (or several) of these 4 common copywriting mistakes. Mistake #1. You’ve written copy that starts with the product instead of with the prospect. Customers don’t buy products, they buy what the products do for them (i.e. benefits). DO: Begin with the concerns of your reader. Tell him/her “what’s in it for me?” As a writer, create a picture in your mind of your ideal customer – their lifestyle, their … (0 comments)

real estate marketing: E-mail marketing: Are you using or abusing it? - 01/25/11 01:07 PM
Last week, I decided to do a little experiment. I started watching my inbox more closely. Actually, I should say I started watching my "spam" folder. It started when I opened my inbox first thing in the morning and noticed that messages were pouring in repeatedly from the same company.
I randomly picked three of the senders and tracked how often they contacted me. Keep in mind, these were e-mail lists I have never opted in to. So, right off the bat these marketers were contacting me blindly and hoping that I'd "bite at their bait." Needless to say, they weren't … (8 comments)

real estate marketing: Marketing in Turbulent Times - an Update 3/31/09 - Being Social Online & Off - 03/31/09 11:47 PM
I was thinking the other day of all the “talk” about social media. It’s the latest rage to be tweetered on Twitter, have a Facebook friend, or get LinkedIn. While social media continues to grow in popularity, and worthwhile for many reasons, let’s not forget about the good old tradition of social networking. Yes, that’s right - meeting people face to face, in person!
Before the Internet age, many professionals relied on getting out of the office to professional meetings to network, meet fellow colleagues and build relationships. Building relationships - that’s what it’s all about. And today, more than ever … (3 comments)

 
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Debra A. Jason, Kauai Realtor (Kauai homes for sale, Kapaa to Haena)

Hanalei, HI

More about me…

Na Pali Properties, Inc.

Address: Hanalei, HI, 96714

Office Phone: (808) 826-1846

Cell Phone: (808) 635-8031

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