Kent's Blog

Improve Your Response Rates on Your Advertising

Kent Clothier (1-800-SELL-NOW) — Mon, 30 Jun 2008 09:41:55 -0500

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Many of us are spending hundreds if not thousands of dollars each month advertising on the Internet, direct mail, and print. In spending this money, there is always one thing at the forefront of our minds - "what will my ROI be on these advertising dollars?"

Advertising is always a crap shoot. There is no single magic-bullet in the world of advertising. As new mediums are developed there is a never ending cycle of trial and error to improve your response rates. However, there is one thing that improves response rates dramatically and has been proven time and time again.

Vanity brands (memorable toll free numbers) that speak to your potential clients are HIGHLY EFFECTIVE in advertising. Here are a few examples that we all know because they are so memorable:

1-800-CONTACTS
1-800-FLOWERS
1-800-GO-FEDEX
1-800-GOT-JUNK
1-800-PETMEDS
1-800-DENTIST

Here are a few facts about Vanity Branding....

Proven Success
1-800 Vanity numbers have proven to increase advertising response rates by 25% or more because vanity phone numbers are 6-10 times more likely to be remembered as compared to a numeric phone number

Retention
1-800 Vanity numbers are easy to remember, resulting in calls, which would otherwise be lost from those customers who are not able or not willing to write down a phone number when they hear it

Product/Service Association
Consumers associate 1-800 Vanity numbers with specific products or services. When a decision is made about a particular product or service , if a consumer remembers a number from an advertisement, he or she will dial it first

Credibility
1-800 Vanity numbers tell the consumer that your company is established, having the most recognizable phone number pertaining to your industry as opposed to your competitor down the street

Increased Advertising Reach
1-800 Vanity numbers become imprinted in a prospect's memory. Long after an advertising campaign is completed, vanity numbers continue to produce calls.

Brands like 1-800-FLOWERS, 1-800-PETMEDS, 1-800-CONTACTS, and 1-800-DENTIST are built around vanity phone numbers for one simple reason - THEY WORK!

In fact, over 50% of Fortune 500 companies use 1-800 vanity numbers

Potential customers have a very difficult time remembering your numeric phone number and are unable to quickly get in touch with you when they need your services.

90% of Americans say they use toll free numbers

A productive ad featuring a vanity number can generate a response rate of 25% or better.

A Chicago Tribune advertising survey found that advertisers using vanity numbers were getting ten times the amount of response to those advertising with a local numeric number

1-800-SELL-NOW

Incorporating a Vanity Brand into your advertising improves your response rate, credibility, and advertising reach. If you are currently advertising, we have made it VERY EASY to use one of the most memorable vanity brands in real estate today.

1-800-SELL-NOW Imagine the power of incorporating this brand into everything that you do.

Looking to Sell Now? Call Rick with XYZ Realty Partners at 1-800-SELL-NOW.

The number can be incorporated into any advertising that you do and for a fraction of what it would cost you to own this powerful number on your own.

For about the cost of your phone bill or a 3-day classified ad in a major newspaper - you can have the use of this brand in your local market and have every call routed directly to any number of your choice.

We invite you to join hundreds of real estate pros around the country and to leverage the power of 1-800-SELL-NOW.

Please email us at sales@1800sellnow.com and we will send you some more information or feel free to call us directly at 888-411-1705 ext. 705 for Don Fowler.

Why Are You Wasting Your Time and What Are You Really Paying For?

Kent Clothier (1-800-SELL-NOW) — Wed, 04 Jun 2008 11:27:33 -0500

Most Realtors and real estate investors that I know are paying for leads in some form or fashion. Typically it is one of two ways that they are "paying". They are either advertising in a variety of publications to bring new clients in OR they are paying some lead generation source to provide them with potential new clients.

So, my question to the hundreds of thousands of Realtors in these situations would simply be "What are you really paying for?"

Here is the way that I see it:

QUANTITY VS. QUALITY

In a perfect world....You would only pay for a lead if it had the potential to turn into a client, which in turn has the potential to turn into commissions.

So, if you are paying for hundreds of leads a month but only a fraction of them REALLY have the potential to turn into a client then again I ask...."What are you really paying for?"

I have a tendency to view things in a very pragmatic way and it seems to me that if I have to spend my time "digging" through hundreds of leads with the possibility of getting one or two each month that are ready to do business - not only have I invested money, but I have invested a tremendous amount of time too. All for a chance at one or two people.

WOW! What a waste of time, money, and energy.

Let me explain where I am going with all of this. We have Realtors all across the country now using our brand for one VERY simple reason.

THE LEADS THAT ARE CREATED BY 1-800-SELL-NOW TURN INTO CLIENTS IMMEDIATELY AND TURN INTO COMMISSION DOLLARS QUICKER.

Hundreds of thousands of Realtors are hurting in this real estate market because they cannot get anything to turn into commissions. They invest hundreds of hours nurturing some leads off of a website in hopes that they can push the client to a point of wanting to actually transact business.

What if we told you that we could give you a minimum of 3-8 leads a month (from the zip code(s) that you choose and almost always more leads) and that in almost 100% of the time you could be in the house meeting with the home seller within 24 hours - interested in learning more?

What if we told you that EVERY LEAD that we provide you would be in the "Red Zone" - not tire kickers - people that are ready to get their house sold right now - would you be interested in learning more?

What if I told that instead of wasting your time on working hundreds of leads that might turn into something in a few months, you could work on a handful of leads a month that have a HIGH probability of becoming a client in just a few hours or days - interested?

Of course the answer to all of these would have to be "Yes". And probably an emphatic "YES!". THIS IS WHAT WE DO EVERYDAY. OUR BRAND BRINGS THESE CLIENTS DIRECTLY TO YOU.

Now we are a new concept to Realtors. In fact, when we started 1-800-SELL-NOW a few years ago we were never focused on Realtors. But a funny thing happened along the way....

We found that 95% of the consumers that call 1-800-SELL-NOW are looking for HELP selling their house - they want ANY SOLUTION - NOT necessarily a cash offer for their house. They want a professional to come into their home and break it down for them. Show them their options and help them get their house sold.

The dynamic is completely different. Instead of "stay away because Realtors are bad and just in it for the commission" it becomes "I need your help and welcome into my home."

So to wrap this up:

1. We bring a higher quality lead than what you are probably paying for now.
2. We don't have you waste your time on leads that will never turn into clients.
3. We bring clients that actually want to do business with you.

4. In addition, you have all of the rights to 1-800-SELL-NOW in your exclusive territory. Use it with everything that you do - business cards, direct mail, letterhead, print, - it's yours to use. You also have the rights to our website, television spots, radio spots, and all other marketing templates.

THERE IS NOT A NUMBER IN THE REAL ESTATE INDUSTRY THAT RESONATES MORE WITH A CUSTOMER THAN 1-800-SELL-NOW.

As you can probably tell, we are very excited that our brand has evolved into this area of the industry. We truly feel as though we are bringing something to the industry that is new and exciting and valuable.

We are more than willing to provide testimonials, referrals, lead examples, and introduce you to some of the other Realtors around the country that are using the brand. Just ask.

We invite you to learn more by contacting us at: 888-444-1705 ext. 701 or sales@1800sellnow.com.

As Always, Good Luck in Real Estate

Kent Clothier

What Can We Do That The OThers Cannot?

Kent Clothier (1-800-SELL-NOW) — Thu, 22 May 2008 13:34:16 -0500

At the risk of coming off like a commercial, I just get asked this so much that I thought I would blog about it today.

What can 1-800-SELL-NOW do that other vanity numbers can't?

WE CAN GIVE A REAL ESTATE PROFESSIONAL THE BENEFIT OF THE MOST MEMORABLE BRAND IN THE MARKET - WITHOUT TYING THEM TO ONE TYPE OF SOLUTION FOR THE CUSTOMER.

THAT IS THE TRUE POWER OF 1-800-SELL-NOW.

Often times, we are naturally compared to other vanity numbers in the business today. The reality is that there really is no comparison.

Savvy real estate professionals around the country understand that having a brand that brings in all kinds of customers is inherently more valuable than a brand that brings ONE type of customer. If you understand that every single call represents the opportunity to create a new client in some area of your business or network - then you truly understand how to get the best ROI on your investing dollar.

However, in the event that you want one type of call - only one brand in the country can give you the flexibility to do that too (without any tricky misspellings or extra letters - always fun for the customer to try to figure out).

Here is what I mean....

WANT A CASH OFFER FOR YOUR HOUSE IN AS LITTLE AS 24 HOURS - CALL 1-800-SELL-NOW.

NEED HELP SELLING YOUR HOUSE NOW - CALL 1-800-SELL-NOW.

NEED TO SELL YOUR HOUSE NOW - CALL 1-800-SELL-NOW.

LOOKING FOR A REAL ESTATE PROFESSIONAL TO HELP SELL YOUR HOUSE NOW - CALL 1-800-SELL-NOW.

Subtle differences in the messaging produce different types of customers - ONE BRAND - ONE NUMBER - 1-800-SELL-NOW.

I can go on and on about how infinitely more valuable it is when you are building a brand in your market to rely on a brand that will give you flexibility. Two years ago every one of our clients were cash buyer investors. Now more than ever, we have not only cash investors, but Realtors, short sale specialists, lease option specialists, and a hundred other varieties as clients.

HAVING A BRAND THAT CAN GROW AND PROVIDE FLEXIBILITY AS YOUR BUSINESS DOES THE SAME - IS CRITICAL.

As for our competition, when a customer dials a number that implies that they will receive cash for their house, doesn't that tie the local rep to having to offer cash for the house? I can assure that it does in the customer's mind.

Why not use a brand that allows you to customize the messaging specific to your market, but still allows you to have the most memorable vanity number in the business?

There is no comparison between 1-800-SELL-NOW and the rest of the vanity numbers in the business.

Our customers get the most memorable brand AND the ultimate flexibility to do the types of deals they want - AGAIN, NO COMPARISON. When the consumer dials our number, they are ready to do any number of types of deals to sell their house - they are just looking for a Real Estate Pro to help them.

If you would like to hear some of our radio spots that demonstrate this different messaging - visit: http://www.1800sellnow.com/tv_radio.php

The Time Is Now!

Kent Clothier (1-800-SELL-NOW) — Wed, 14 May 2008 09:19:41 -0500

The real estate market continues to have its troubles and there doesn't seem to be any real positive news at the macro level. On the other hand, at the micro level there seems to be a lot of our licensees that are still working their plan and making things happen every day.

Times like these certainly require an enormous amount of focus, versatility, adaptability, and faith. The licensees that we see doing the best have embraced the fact that the market is what it is right now. There is no changing it. Roll-up your sleeves, prepare to get dirty, and dive in.

People that wanted nothing to do with short-sales a year ago, now have to embrace them and become a master at the technique. People that didn't quite understand lease options or seller financing programs, had to adapt and learn to incorporate them into their exit strategies. This type of focused approach to staying on the path to success has really contributed to several of our licensees actually continuing to grow their business right now.

Now granted, we have certainly had more than our fair share of licensees calling us and discussing how their business is hurting right now. I am empathetic to those of you that are going through that part of the business, because God knows I've been through more than my share of ups and downs in business. But the one thing that I know to be true in all of my years of business is that it is usually darkest right before the dawn.

It cannot always be great. We all made a lot of money when the market was so easy. Buy it, fix it, flip it. Simple simple.

So now we're faced with real world business decisions on how to compete in a much different market. The market will certainly turn for the better. In all likelihood it will be sooner than you think. So prepare yourself now for how to compete in this market. Take advantage of all of the different techniques available in real estate today to both buy and sell your property. There will be more wealth created in this "slump" that at any other time in real estate.

I've had it put to me a lot of ways by my mentor. There are some things that he always pressed upon me and I'd like to share them with you.

Never give up. You will almost surely fail. Nothing works the first time it's attempted. If it was easy, everyone would be doing it and you wouldn't have an opportunity in front of you.

One day at a time. No matter how difficult your situation is, you can get through it if you don't look too far into the future, and focus on the present moment. You can get through anything one day at a time.

When you're ready to quit, you're closer than you think. There's an old Chinese proverb that goes like this: "The temptation to quit will be greatest just before you are about to succeed."
It's an old Chinese proverb for a reason.

Stay out of your Comfort zone. The greatest things only happen when you are truly uncomfortable and you forget about "security". Wiht great risk comes great reward. If your business is down, you certainly have to do something different.

Life isn't fair. If you expect life to be fair, you are setting yourself up for BIG disappointment. Life is what you make of it. Successful people make their breaks.

And lastly, Make a decision. The greatest power that we have is the ability to make a decision to be successful. Sitting around and hoping that things turn around is a decision - a decision to let your fate be decided by someone or something else.

There are millions of people in America today looking for someone to step in and help them with their housing problems. We hear from thousands of them each month. Rather than turning and running for cover because of all of the doom and gloom on the news.

Figure out where you can help and how you fit into the ever changing marketplace - AND ACT!

Don't You Have A System To Sell?

Kent Clothier (1-800-SELL-NOW) — Wed, 07 May 2008 21:48:21 -0500

I am repeatedly being asked why I haven't gone the route of "seminars, books, and tapes". The implication being that... as someone who buys and sells a lot of houses, has had a thriving real estate investment business, and also someone that owns a great real estate branding company, somehow I would dare to think of myself as qualified enough to go out and teach others.

Well, the truth is that I HAVE shared my investing and marketing knowledge with a lot of people over the years. Especially people that have connected to me through my business, 1-800-SELL-NOW. But, I have such a distaste for the majority of these "wanna be" guru types in the market that I would hate to ever be associated with that market.

Don't get me wrong, there are a lot of quality people out there that are genuinely trying to help people achieve their dreams of financial freedom through real estate. In fact, I was meeting with one this week - Larry Goins. Larry is as good as they get in the market - a quality guy trying to help as many people as he can. You'll never meet a guy that is better thought of in this industry.

But for every Larry Goins and many others, there are literally thousands of "gurus" that 1) think that they know more than they actually do and 2) are purely looking at the books, tapes, and seminars as a profit play.

Being in my situation, I've seen or talked to a lot of them at one time or another. It's always a little upsetting to me to see guys that have been in the business for a couple of years, have purchased a few homes within a 30 mile radius of their house, and suddenly they have this "wealth of knowledge" to go out and sell you a $100 or even $5,000 system that will somehow work in your own backyard.

So for the sake of not insulting the people sitting in Wichita, KS, Boise, ID, Orange County, CA or any other market that is drastically different from the markets that I invest in - I have never decided to pretend as though I have a system that will absolutely, positively work in their backyard. Now I am not on a soap box or anything, I just choose to focus on what we do very well and do it everyday. I get a lot of satisfaction from working with our clients around the country.

If you want a system - I can certainly give you my two cents on who I think can help you organize your business and provide you with some of the best tools - just ask. At the end of the day though it really comes down to a few things in my humble opinion:

Market your business - let the world know that you exist. Bring buyers and sellers to you. There is absolutely no reason in the world to have to go looking for a deal when the deals can come directly to you. This is the single best investment that you can ever make in your real estate success. Create a local presence!! 1-800-SELL-NOW is a great tool to use for this.
Know your strengths and weaknesses and be prepared to partner with others to help with your weaknesses. One Example: If you don't know how to profit from a short sale opportunity - find someone that you can partner with - fast!
Never stop building your network to help you deal with every opportunity that comes your way. If you market your business and in turn the calls come in - always have a way to profit from every client. I made this mistake and it cost me BIG TIME. I thought that I had enough buyers in my market....and stopped building out my list a few years ago. BIG MISTAKE - will never happen again.
Measure your results. Take what is working and exploit it to the fullest. Look at where you are getting the best return on investment in time, money, and energy - then dial into it. Business 101.
Just do it. Get involved. Be willing to take some measured risks and get some quality experience under your belt. If you have bought books and tapes and been to countless seminars but still have not done a deal, then what are you waiting for. NOW IS THE TIME. The market will never be any better than it is RIGHT NOW.
Lastly, don't let someone else steal your dream. Real estate is hard work and is A BUSINESS. Treat it like one. Have a plan and work it. If some guy down the street has the next "greatest idea" and wants your money to prove it - be cautious. The Internet has allowed so many so-called gurus to pop up with little or no qualifications. They buy a mailing list, berate you with emails, and then play the law of averages hoping that a small percentage will purchase their program......it's a business! But it doesn't have to be your business! DO YOUR HOMEWORK AND DO BUSINESS WITH QUALITY GUYS THAT CAN REALLY HELP YOU GROW YOUR REAL ESTATE BUSINESS.

P.S. One more thing to think about...Hope is not a strategy. I see a lot of real estate professionals in this market "hanging on" with the last shred of hope that it will somehow turn around for them. Don't be that guy!!

If your business is off, calculate where you want to be and then most importantly - implement a definitive strategy to get there. The market has changed. If you haven't changed your strategy as well, then you're a dinosaur. It's only a matter of time.

Figure out what the market is serving up to you and then how you can create revenue from it. I can tell you beyond a shadow of a doubt, that there are a lot of people right now making an ENORMOUS amount of money in this market - it's not bad for everyone! I will give you a perfect illustration of this.....

We have a new licensee that is a realtor. Investors were buying up every other house in her market. So she approached us about using 1-800-SELL-NOW to get the calls FIRST from the local home sellers. Effectively positioning herself between the investors and the home sellers. SHE"S KILLING IT NOW. When the investors want to buy houses now - they are starting to turn to her. This is a great, smart, and effective strategy.

Figure out how to adapt and flourish.

As Always Good Luck In Real Estate

Kent Clothier

1-800-SELL-NOW, Five Things That People Want To Know

Kent Clothier (1-800-SELL-NOW) — Wed, 30 Apr 2008 14:21:37 -0500

Last week was a really interesting week. We received a lot of interest from realtors and real estate agents about our video postings on YouTube and Facebook. There seem to be a few consistent questions that I thought I would answer here:

How do you see the process flow working if a real estate agent or realtor uses 1-800-SELL-NOW?

Well, keep in mind that a customer is calling 1-800-SELL-NOW because they are looking to sell their house NOW. They are obviously motivated. Now motivation comes in varying degrees, but they are definitely motivated enough to call.

SO, we see agents laying the ground work with the customer by saying that the agent is definitely in a position to help them sell their house now either through a cash offer from local investors or by getting the house listed for the right price to move it. However, either way the agent will need to come see the house to evaluate the house. This gets the agent in the door.

Getting in front of the customer is the important part of any deal of this type......building rapport immediately and helping the customer to solve their real estate problem. If you want to have the opportunity to close more deals - you need to get in front of the customer.

How much does your service cost?

We license our brand by geographic territory.....DMA, State, County, or even Zip Code. So the price will depend on the number of households in the area that you are purchasing. The more households - the higher the cost. On average it is about $75 a month for a normal zip code.

How can you route calls by zip code?

If you dial 1-800-SELL-NOW right now the first thing that you will hear is "Thank you for calling 1-800-SELL-NOW, please enter in the 5-digit zip code of the property that you are calling in reference to, so that we may route your call to the appropriate party." Upon entry of that zip code, our system then routes the call to the appropriate licensee for that territory. Same thing over the web. This allows our licensee to feel confident with their local advertising.....if the call comes from their licensed territory - they are getting it. NOTE: This also protects our licensees with cell phones. More and more people have cell phones from other area codes - with our system this is a non-issue.

How many calls can I expect?

Well, like anything else it will depend on how much you advertise the number. The licensing fee that you pay 1-800-SELL-NOW covers the cost of the routing and exclusive use of the brand. However, you still need to let people know in your territory that you exist. SO, whether it is through business cards, direct mail, val-pak, yellowpages, print, radio, or television - you have to get the word out. What we are saying is that incorporate our number in everything that you currently do. If you do, the customer will remember this brand easier than anything else that you are doing without it and in fact you will get more calls.

On average, where our customers spend a minimum of $1500 in advertising a month they receive between 30 and 60 calls directly from motivated sellers. These are the cream of the crop because they are ready to transact NOW!

Why do you say these are "better" or "more convertible" leads than your competitors leads?

There are a lot of our clients that spend a lot of money on lists, subscriptions, and other forms of marketing that bring them leads. In the majority of these cases these leads do not call the agent directly and require the agent to make a call to someone that may or may not be ready to transact business immediately. On the other hand, our customers call the agent directly AND in most cases they are ready to transact business immediately. They are looking for a real estate professional that can help them today.

Cold-calling a person that may or may not be ready to do business VERSUS A customer calling you directly because they are looking for someone to help them sell their house now. This seems to us like a much better lead for our clients.

FOOTNOTE: Anyone that would like to talk to a few of our clients to discuss the validity of this - we would be happy to connect you with them - just let us know.

We are delighted that more and more of you are seeing the value in a brand like 1-800-SELL-NOW and exploring how it can bring sellers directly to you as opposed to your competition.

Feel free to contact Don Fowler directly at 770-881-8563 or email at sales@1800sellnow.com to find out more about what we do.

TO SEE OTHER BLOG POSTINGS FROM 1-800-SELL-NOW IN THE LAST 2 YEARS, GO TO:
http://kentclothier.blogspot.com

We Gave Away Millions In Listings

Kent Clothier (1-800-SELL-NOW) — Wed, 30 Apr 2008 13:46:14 -0500

I'm always fascinated when I take a couple of steps back away from our business and try to look at it from a different angle.

As you know by reading my posts, that's what has been happening to 1-800-SELL-NOW in the last few months.

More and more of our clients have begun using our service to not only generate calls for investment opportunities, but they have also begun to use our service to generate calls that they could turn into listing opportunties or even acting as a buying agent for cash investors.

The point is that we have been forced to look at our business differently because the market has required us to do so. And Thank God for this - it has opened up our business to a new segment that we had not really considered before.

The world has now opened up for 1-800-SELL-NOW beyond our wildest imagination. Realtors from around the country are now coming to us in hopes that we can bring them better leads that result in REAL clients. We know that we can do this, because we do it EVERYDAY.

But I digress.....

My point in this entry today was this. In reviewing the last week, I found something fascinating. A number that we had never tracked until lately.

1-800-SELL-NOW gave away over $13,200,000 in potential listings last week across the country in areas where we do not currently have a licensee.

Over $13MM in potential listings from people that called our number because they were ready to "SELL THEIR HOUSE NOW."

We dug around and found some real estate agents in these areas and then handed those agents a customer on a silver platter. A customer who:

Called 1-800-SELL-NOW directly because they are ready to SELL NOW
Is looking for help from a reliable, respectable, and trustworthy professional to help them get their house sold as quickly as possible
Is ready to invite this professional into their home and begin the process IMMEDIATELY
Is anxious to work with someone as opposed to being in a situation where they"may or may not" be ready to work with a realtor
Represents revenue potential today - not weeks, months, or years from now

We get calls everyday from areas that we do not currently have a presence (it shows you the real value in the number - they hear the number in one market and never forget it - they call when they get home).

Like I said, our usual process is to begin looking for someone in that area that can help the caller with their problem. If it turns into a customer for 1-800-SELL-NOW - great! If not, well at least the consumer is getting help from a pro.

If you would like for us to push these clients in your direction feel free to email us at sales@1800sellnow.com and we will add you to our database.

What If You Could Turn The Majority Of Your Leads Into Listings?

Kent Clothier (1-800-SELL-NOW) — Tue, 29 Apr 2008 13:17:28 -0500

I have had some Realtors come to me lately asking about 1-800-SELL-NOW and how it compares to other systems out there in the market.

Well, I would love to tell you that it is more complicated than this, but it's not...

Customers call 1-800-SELL-NOW when they want to sell their house. So, when our client is on the other end of that phone call - they are talking to someone that is ready to transact business NOW.

Time is the enemy when you are trying to bring on a new client. The longer it takes - the more your chances of getting that listing diminish.

On the other hand, getting someone to call you directly that wants you to be in their house tomorrow to discuss their real estate options - that's so valuable.

The fact that we provide this for a flat monthly fee and sell our territories exclusively makes it an even better deal for our customers.

Here is a link to a short video about this: http://www.youtube.com/watch?v=p0SMEkO57nA

Client Generation VS Lead Generation

Kent Clothier (1-800-SELL-NOW) — Tue, 29 Apr 2008 12:56:34 -0500

"Kent, 1-800-SELL-NOW is not a lead generation company, it's a CLIENT generation company"

These were the words of one of our best customers to me last night on a call.

Until that moment I had not realized that just by saying "lead generation" I was lumping our company in with every other "wanna-be" lead-gen company in real estate. I have been so focused on trying to get our message out there that I may have actually hurt our chances of attracting great new customers to our service. So no more. No more mentioning "lead generation" with the brand 1-800-SELL-NOW. From now on it's "client generation".

Now in all fairness, "client generation" is very appropriate for what we do for our customers.

Imagine a world where as a real estate professional.....

*** You did not pay for cold leads and then have to pick up the phone and call these people.....hoping to knudge them and nuture them just enough that they turn into a customer.

*** You did not have to spend hours upon hours working these leads just to have them push you off for a few months while they "think about it".....or even worse - go to your competition.

*** You took calls or inquiries directly from a customer that is highly motivated and ready to do business NOW. NOT TOMORROW -THEY ARE READY TODAY.

*** The customer came to you and treated you as a real estate pro whom they trust and respect to help them find a solution to selling their home. Inviting you into their home to discuss the options that you can provide for them - cash offers, short sales, listing, etc.

The last two points are why we are "client generation". Our customers take these types of calls EVERY DAY!!

In a normal client acquisition cycle, realtors would or could take several months on average to take a lead and actually turn that lead into a client.

In our client acquisition cycle, realtors are literally taking calls with someone that could and most likely will become a client within 24 hours. We have customers that are turning 60% of their leads into clients - whether listings or investment deals.

YES 60%

Now compare that number with any other system that you are using to bring leads and you can now see why we are saying....

We Are Client Generation - Not Lead Generation.

If you are averaging anything close to the industry norms of 5% or below, we are worth a phone call or email to check us out. Call Don Fowler at 770-881-8563 or email us at sales@1800sellnow.com

Thanks and Here's to More Clients!