Keith Shoemaker Jacksonville Florida Realtor

Great Starter Home or Investment Deal in Jacksonville

Keith Shoemaker, Keith Shoemaker (Florida Homes Realty and Mortgage) — Sun, 10 Mar 2013 20:14:18 -0700

Keith Shoemaker

Realtor

Florida Homes Realty & Mortgage

11512 Lake Mead Avenue Ste 701

Jacksonville, Fl. 32256

904-476-9117

Luxury Homes in Ponte Vedra Beach

Keith Shoemaker, Keith Shoemaker (Florida Homes Realty and Mortgage) — Thu, 28 Feb 2013 20:52:51 -0800

Keith Shoemaker

Realtor

Florida Homes Realty & Mortgage

11512 Lake Mead Avenue Ste 701

Jacksonville, Fl. 32256

904-476-9117

QR Code for business cards? Anyone using them and do they work?

Keith Shoemaker, Keith Shoemaker (Florida Homes Realty and Mortgage) — Wed, 27 Feb 2013 20:33:09 -0800

Keith Shoemaker

Realtor

Florida Homes Realty & Mortgage

11512 Lake Mead Avenue Ste 701

Jacksonville, Fl. 32256

904-476-9117

St. Johns School District Master Calendar

Keith Shoemaker, Keith Shoemaker (Florida Homes Realty and Mortgage) — Mon, 18 Feb 2013 16:35:15 -0800

This will help you plan Spring Break.

http://fctc.edu/calendars/Master_Calendar_2012-2013.pdf

Keith Shoemaker

Realtor

Florida Homes Realty & Mortgage

11512 Lake Mead Avenue Ste 701

Jacksonville, Fl. 32256

904-476-9117

Ponte Vedra Beach Prices moving up

Keith Shoemaker, Keith Shoemaker (Florida Homes Realty and Mortgage) — Tue, 12 Feb 2013 20:50:11 -0800

Local Real Estate Trends

Real Estate in Ponte Vedra Beach

Keith Shoemaker

Realtor

Florida Homes Realty & Mortgage

11512 Lake Mead Avenue Ste 701

Jacksonville, Fl. 32256

904-476-9117

Jacksonville Inventory dropping like a Rock

Keith Shoemaker, Keith Shoemaker (Florida Homes Realty and Mortgage) — Tue, 12 Feb 2013 20:33:02 -0800

Local Real Estate Trends

Property in Jacksonville

Keith Shoemaker

Realtor

Florida Homes Realty & Mortgage

11512 Lake Mead Avenue Ste 701

Jacksonville, Fl. 32256

904-476-9117

Jacksonville Median List Prices

Keith Shoemaker, Keith Shoemaker (Florida Homes Realty and Mortgage) — Tue, 12 Feb 2013 20:29:35 -0800

Local Real Estate Trends

Jacksonville Real Estate

Keith Shoemaker

Realtor

Florida Homes Realty & Mortgage

11512 Lake Mead Avenue Ste 701

Jacksonville, Fl. 32256

904-476-9117

Market Trends for Jacksonville Beach Florida

Keith Shoemaker, Keith Shoemaker (Florida Homes Realty and Mortgage) — Tue, 12 Feb 2013 20:13:31 -0800

Local Real Estate Trends

Homes for Sale in Jacksonville Beach

Keith Shoemaker

Realtor

Florida Homes Realty & Mortgage

11512 Lake Mead Avenue Ste 701

Jacksonville, Fl. 32256

904-476-9117

Jacksonville Beach prices moving up this year

Keith Shoemaker, Keith Shoemaker (Florida Homes Realty and Mortgage) — Thu, 29 Nov 2012 20:42:39 -0800

Local Real Estate Trends

Jacksonville Beach Real Estate Listings

Keith Shoemaker

Realtor

Florida Homes Realty & Mortgage

11512 Lake Mead Avenue Ste 701

Jacksonville, Fl. 32256

904-476-9117

St Johns Florida Median Price for this year (2012) Moving on Up....

Keith Shoemaker, Keith Shoemaker (Florida Homes Realty and Mortgage) — Thu, 29 Nov 2012 20:39:44 -0800

Local Real Estate Trends

Homes for Sale in St Johns, FL

Keith Shoemaker

Realtor

Florida Homes Realty & Mortgage

11512 Lake Mead Avenue Ste 701

Jacksonville, Fl. 32256

904-476-9117

Real Estate Marketing and Software: The Price is Right 2012

Keith Shoemaker, Keith Shoemaker (Florida Homes Realty and Mortgage) — Tue, 26 Jun 2012 13:44:19 -0700

Shows that half of Realtors make less than 35K a year. This figure also does not take into account that over half of that money is used to earn that 35K as compared to a

"normal" job making true earnings very low for amount of work and training needed.

Via ActiveRain Corp.:

Real Estate Marketing and Software: The Price is Right 2012

Introduction:
There are SO many real estate products and services that every day a real estate agent is confronted with numerous choices about where to spend money in their business.
Given the challenging real estate market of the past five years, the team here at ActiveRain wanted to understand where real estate agents should be spending their money AND how much per month.

In January 2012, ActiveRain & Market Leader surveyed more than 2,000 real estate agents and brokers to understand what software and marketing support real estate agents are using in their business and how much they are spending on these necessary tools of the trade. We have combined our survey data with the National Association of REALTOR's® (2012 Member survey to get a rich view on real estate agent income and expenses.

Please Embed This Infographic in Your Own Blog

<p><a href="http://activerain.com/real-estate-marketing"></a></p> <p>Data provided by ActiveRain.com. Join 220,000+ <a href="http://activerain.com/rich-real-estate-agent">Real Estate Agents</a> on the world's largest Real Estate Social Network.</p>

Tweetable Highlights

#ActiveRain survey says REALTORS spend more on their cars than on their marketing! More at http://goo.gl/1FUo9. [Tweet this]

ActiveRain reports that most REALTORS® Only generated 4 leads from their website in 2011. More at http://goo.gl/1FUo9. [Tweet this]

#ActiveRain: REALTORS® earning over $100K/year spend 5-10x more on marketing than their peers. More at http://goo.gl/1FUo9. [Tweet this]

Only 21% of REALTORS® use paperless transactions or e-signature software per #ActiveRain. #Green More at http://goo.gl/1FUo9. [Tweet this]

#ActiveRain says direct mail is the largest offline real estate marketing expense. Go @USPS! More at http://goo.gl/1FUo9. [Tweet this]

"Averages" in Real Estate:

We highly encourage every real estate agent, broker or company to get your hands on the NAR 2012 Member Profile and look closely at page 51. The average REALTOR® earns $35k per year and works 40 hours per week. BUT 57% of REALTORS® generate some income from outside real estate and a large percentage of REALTORS® are part-time or hobbyists. REALTORS® working more than 40 hours per week earn more than $55k per year and REALTORS® working less than 40 hours a week earn less than $20k per year!

The “average” REALTOR® spends $4,520 in expenses per year or 13% of personal income on expenses. Of those expenses, the average REALTOR® spends $1,770 on their vehicle, $1,070 on marketing/promotion, and $630 on technology. REALTORS® earning more than $100k per year work more than 50 hours per week and spend more than $15k per year on expenses (roughly 12-15% of income).

Takeaway: Treat real estate like a business, not a job or a hobby and you will be successful.

Vehicle Expenses:

Shockingly, vehicle expenses continue to be the largest single expense for REALTORS®. Gas prices are up 286% over the last 12 years, according to InflationData.com. REALTORS® do spend an inordinate amount of time in their cars and have often been criticized for driving vehicles "above their pay grade." It does surprise me that vehicle expenses account for 39% of the average agent's TOTAL expense budget and is 65% more than they spend on marketing each year.

Real Estate Software & Technology Expenses:

Similar to our previous survey Rich Real Estate Agent, Poor Real Estate Agent, agents were very consistent in real estate software use. Agent use five primary kinds of software for their business: IDX websites with home listings, CMA (comparative market analysis) tools, contact or lead management, email marketing and listing syndication software.

IDX web sites, CRM or contact management, virtual tours, and team management software are categories where agents feel there is significant additional value to paying a premium for the best software. This is consistent with the Rich Real Estate Agent, Poor Real Estate Agent study where successful agents invest in systems – lead generation web sites and strong prospect management. The most successful agents who earn more than $100k per year want the best, highly customizable web sites, contact management, and virtual tours to highlight their listings.

Alternatively, some categories of real estate agent spend do not increase with greater income. The pricing of paperless transaction / esignature software, CMA tools, and email marketing software is consistent, independent of agent income. CraigsList and listing syndication tools are widely used, but largely bundled into other software services now. Postlets was acquired by Zillow, ListHub was acquired by REALTOR.com®, and Market Leader also has a CraigsList Listing Sydication tool built into their software platform.

Software Average Usage Average Price Agents Earning <$35k Agents Earning >$100k

IDX Website with home listings from MLS 63% $75 $54 $97

Contact management / CRM 51% $73 $64 $78

Virtual Tour software 37% $49 $42 $59

Single Property Website software 29% $41 $38 $40

Marketing design software 31% $53 $50 $59

Email marketing software 47% $40 $38 $38

CMA (comparative market analysis) tools 62% $46 $50 $41

Listing Syndication tool 41% $48 $45 $57

Team Management tool 11% $60 $36 $69

Paperless transaction software / esignatures 21% $37 $32 $38

Monthly Real Estate Marketing & Advertising Expenses

Real estate agents spend time and money on many different real estate marketing strategies. SEO / Social Media / Blogging took the top prize as the most used advertising or marketing source. SEO, social media and blogging are relatively low cost advertising outlets and social media is becoming pervasive with the growth of FaceBook, Google Plus, LinkedIn and Twitter. The consistent surprise with every survey of marketing tactics continues to be direct mail with 40% of real estate agents using direct mail to support their business. After social media and direct mail are paid advertising and marketing on the Internet. Home buyer and seller lead generation ranked as the third most popular form of advertising with 35% of respondents using Internet lead generation.

This is higher than previous surveys we have conducted which could be a positive sign for the real estate market. Advertising on national real estate web sites like Zillow, Trulia and REALTOR.com and using Pay per Click marketing on search engines were fourth and fifth most used forms of advertising. This is not suprisingl since agents buy advertising on national real estate web sites like Zillow, Trulia and REALTOR.com to drive home buyer and seller leads.

Top producing real estate agents earning more than $100k per year have the ability to spend more and do spend more on marketing across the board. Top producing, rich real estate agents are spending in areas both online and offline. Top agents spend more on online lead generation, search engine marketing, national real estate web sites, and direct mail. 20% of agents earning more than $100k actually support the community through local sponsorships like Little League, high school sports, and their local church.

Real Estate Marketing Average Usage Average Price Agents Earning <$35k Agents Earning >$100k

Pay-per-Click (PPC), search engine marketing 16% $140 $88 $197

Home buyer or seller lead generation 32% $155 $113 $191

Paid advertising on national real estate web sites 26% $128 $91 $161

Sponsorship / ads on local website 10% $77 $56 $107

Sponsorship / ads on newspaper website 9% $86 $61 $122

Direct mail 40% $108 $68 $158

Rack Publications 11% $145 $79 $206

City newspaper 10% $98 $48 $149

Local newspaper 14% $99 $57 $145

Town bulletin, church, etc. 8% $56 $46 $73

Local sponsorships (little league, plays, high school, etc.) 13% $78 $66 $102

Marketing personnel costs 17% $183 $107 $222

Television 3% $139 $93 $173

Radio 5% $191 $123 $216

SEO, blogging and social media 45% $78 $47 $106

Paid training or coaching 16% $175 $97 $228

Real Estate Marketing Personnel & Real Estate Training

Though not software or advertising, it is worth noting that 17% of real estate professionals continue to use a marketing assistant to support their advertising and marketing efforts AND 16% of agents are using some sort of premium training or coaching to supplement their education and skills. These are relatively expensive services for the average agent with an average price per month of $183 and $175 per month for real estate marketing support and real estate coaching & training respectively.

Conclusion

As is often the case, averages hide the truth. But in real estate, real estate agents and brokers that treat real estate as a business tend to be successful. This requires working more hours than a "job", investing in systems like strong web sites and contact management, spending money on marketing, outsourcing less mission critical aspects of the job like marketing support, and investing in yourself through continuous coaching & training.

More Tweetable Highlights

IDX websites, CMA software, CRM & email are the top real estate tools in this #ActiveRain survey http://goo.gl/1FUo9. [Tweet this]

#ActiveRain says social media, blogs, and SEO are most used for online real estate marketing. More at http://goo.gl/1FUo9. [Tweet this]

REALTORS® earning over $100K work more than 50 hours/week. See #ActiveRain #Infographic at http://goo.gl/1FUo9. [Tweet this]

#ActiveRain #Infographic at http://goo.gl/1FUo9 shows real estate agents are willing to spend top $ on lead generation. [Tweet this]

#ActiveRain: Top real estate agents spend top $ on offline marketing despite the high prices. More at http://goo.gl/1FUo9. [Tweet this]

If you liked this infographic and blog post from ActiveRain, please share it with your friends, check out our GREAT SPONSORS and leave us a comment below!

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Keith Shoemaker

Realtor

Florida Homes Realty & Mortgage

11512 Lake Mead Avenue Ste 701

Jacksonville, Fl. 32256

904-476-9117

Hot Condo Deals in Ponte Vedra Beach Florida this week

Keith Shoemaker, Keith Shoemaker (Florida Homes Realty and Mortgage) — Sun, 19 Feb 2012 20:39:44 -0800

Keith Shoemaker

Realtor

Florida Homes Realty & Mortgage

11512 Lake Mead Avenue Ste 701

Jacksonville, Fl. 32256

904-476-9117

Free Listing Book Account for you

Keith Shoemaker, Keith Shoemaker (Florida Homes Realty and Mortgage) — Wed, 15 Feb 2012 20:18:26 -0800

Keith Shoemaker

Realtor

Florida Homes Realty & Mortgage

11512 Lake Mead Avenue Ste 701

Jacksonville, Fl. 32256

904-476-9117

Market Report for St Johns, Florida and Ponte Vedra Beach

Keith Shoemaker, Keith Shoemaker (Florida Homes Realty and Mortgage) — Mon, 13 Feb 2012 21:29:12 -0800

Fill out my Wufoo form!

Keith Shoemaker

Realtor

Florida Homes Realty & Mortgage

11512 Lake Mead Avenue Ste 701

Jacksonville, Fl. 32256

904-476-9117

Looking for a home in Jacksonville?

Keith Shoemaker, Keith Shoemaker (Florida Homes Realty and Mortgage) — Mon, 13 Feb 2012 21:25:15 -0800

Fill out my Wufoo form!

Keith Shoemaker

Realtor

Florida Homes Realty & Mortgage

11512 Lake Mead Avenue Ste 701

Jacksonville, Fl. 32256

904-476-9117

Anybody looking for great house on Julington Creek in St. Johns county? Check this out!

Keith Shoemaker, Keith Shoemaker (Florida Homes Realty and Mortgage) — Wed, 08 Dec 2010 17:28:01 -0800

Waterfront Living at its Finest

Overview
Maps
Photos
Features

$1,290,000

Single Family Home

Main Features

6 Bedrooms
5 Bathrooms
1 Partial Bathroom
Interior: 4932 sqft
Lot: 0.91 acre(s)

Location

2709 BISHOP ESTATES RD
St. Johns, FL 32259
USA

To get updates on open home dates and other property events, please click the "Like" button below:

Keith Shoemaker

(904) 476-9117
keith@keithshoemaker.com
http://www.movetopontevedra.com

Listed by: Barry Muffley

Our recent listings

Waterfront Living at its Finest
GREAT NEIGHBORHOOD in PONTE VEDRA BEACH FLORIDA

Subscribe to our listing feed

Nearby properties for sale

Keith Shoemaker

Realtor

Florida Homes Realty & Mortgage

11512 Lake Mead Avenue Ste 701

Jacksonville, Fl. 32256

904-476-9117

Waterfront Home on Julington Creek

Keith Shoemaker, Keith Shoemaker (Florida Homes Realty and Mortgage) — Wed, 17 Nov 2010 14:17:21 -0800

Waterfront Living at its Finest

Overview
Maps
Photos
Features

$1,290,000

Single Family Home

Main Features

6 Bedrooms
5 Bathrooms
1 Partial Bathroom
Interior: 4932 sqft
Lot: 0.91 acre(s)

Location

2709 BISHOP ESTATES RD
St. Johns, FL 32259
USA

To get updates on open home dates and other property events, please click the "Like" button below:

Keith Shoemaker

(904) 476-9117
keith@keithshoemaker.com
http://www.movetopontevedra.com

Listed by: Barry Muffley

Our recent listings

Waterfront Living at its Finest
GREAT NEIGHBORHOOD in PONTE VEDRA BEACH FLORIDA

Subscribe to our listing feed

Nearby properties for sale

Keith Shoemaker

Realtor

Florida Homes Realty & Mortgage

11512 Lake Mead Avenue Ste 701

Jacksonville, Fl. 32256

904-476-9117

Multiple Offers on the best deals ...

Keith Shoemaker, Keith Shoemaker (Florida Homes Realty and Mortgage) — Sun, 07 Nov 2010 21:41:21 -0800

It has been a busy week in Jacksonville writing offers. Do not let the newspapers fool you. The good properties on the market are getting snapped up. Lots of buyers all looking for the best deals.

If you think its a good price I can promise their will be activity on that listing.

Now until the end of this year will be some good deals on REO and New inventory homes. Give me a call if you are ready to buy and let's find your new home.

904-417-8750

Keith Shoemaker

Realtor

Florida Homes Realty & Mortgage

11512 Lake Mead Avenue Ste 701

Jacksonville, Fl. 32256

904-476-9117

Saving money on Car Insurance

Keith Shoemaker, Keith Shoemaker (Florida Homes Realty and Mortgage) — Sat, 16 Oct 2010 16:10:56 -0700

Always good to lower your monthly bills and a good way is to save money on car insurance.

Check out this good article on Bankrate.com

http://www.bankrate.com/finance/smart-spending/7-best-ways-to-save-money-on-car-insurance-1.aspx

Keith Shoemaker

Realtor

Florida Homes Realty & Mortgage

11512 Lake Mead Avenue Ste 701

Jacksonville, Fl. 32256

904-476-9117

Ponte Vedra Beach Family Living close to good schools

Keith Shoemaker, Keith Shoemaker (Florida Homes Realty and Mortgage) — Sat, 25 Sep 2010 19:42:56 -0700

GREAT NEIGHBORHOOD in PONTE VEDRA BEACH FLORIDA

Overview
Maps
Photos
Great Curb Appeal, Desirable School District
Neighborhood

$316,000

Single Family Home

Main Features

3 Bedrooms
2 Bathrooms
Lot: 0.20 acre(s)

Location

628 West MOSS WOOD TRCE
PONTE VEDRA BEACH, FL 32082
USA

To get updates on open home dates and other property events, please click the "Like" button below:

Keith Shoemaker

(904) 476-9117
keith@keithshoemaker.com
http://www.movetopontevedra.com

Listed by: Keith Shoemaker

Nearby properties for sale

Keith Shoemaker

Realtor

Florida Homes Realty & Mortgage

11512 Lake Mead Avenue Ste 701

Jacksonville, Fl. 32256

904-476-9117

Waterfront Living for you in St, Johns County located on Julington Creek

Keith Shoemaker, Keith Shoemaker (Florida Homes Realty and Mortgage) — Sat, 25 Sep 2010 19:38:54 -0700

Waterfront Living at its Finest

Overview
Maps
Photos
Features

$1,390,000

Single Family Home

Main Features

6 Bedrooms
5 Bathrooms
1 Partial Bathroom
Interior: 4932 sqft
Lot: 0.91 acre(s)

Location

2709 BISHOP ESTATES RD
St. Johns, FL 32259
USA

To get updates on open home dates and other property events, please click the "Like" button below:

Keith Shoemaker

(904) 476-9117
keith@keithshoemaker.com
http://www.movetopontevedra.com

Listed by: Barry Muffley

Nearby properties for sale

Keith Shoemaker

Realtor

Florida Homes Realty & Mortgage

11512 Lake Mead Avenue Ste 701

Jacksonville, Fl. 32256

904-476-9117

Great Home in Ponte Vedra Beach

Keith Shoemaker, Keith Shoemaker (Florida Homes Realty and Mortgage) — Sat, 18 Sep 2010 17:03:14 -0700

GREAT NEIGHBORHOOD in PONTE VEDRA BEACH FLORIDA

Overview
Maps
Photos
Great Curb Appeal, Desirable School District
Neighborhood

$316,000

Single Family Home

Main Features

3 Bedrooms
2 Bathrooms
Lot: 0.20 acre(s)

Location

628 West MOSS WOOD TRCE
PONTE VEDRA BEACH, FL 32082
USA

To get updates on open home dates and other property events, please click the "Like" button below:

Keith Shoemaker

(904) 476-9117
keith@keithshoemaker.com
http://www.movetopontevedra.com

Listed by: Keith Shoemaker

See more PONTE VEDRA BEACH, FL real estate for sale

Keith Shoemaker

Realtor

Florida Homes Realty & Mortgage

11512 Lake Mead Avenue Ste 701

Jacksonville, Fl. 32256

904-476-9117

Six Quick Fixes for your Credit Score

Keith Shoemaker, Keith Shoemaker (Florida Homes Realty and Mortgage) — Thu, 26 Aug 2010 14:18:04 -0700

Some good information on this blog post I read today.

Everyone can always use a higher credit score.

Check it out..

http://www.trulia.com/blog/taranelson/2010/08/6_quick_fixes_for_your_credit_score

Keith Shoemaker

Realtor

Florida Homes Realty & Mortgage

11512 Lake Mead Avenue Ste 701

Jacksonville, Fl. 32256

904-476-9117

Condo in Great Location- Jacksonville Florida

Keith Shoemaker, Keith Shoemaker (Florida Homes Realty and Mortgage) — Sun, 22 Aug 2010 23:02:19 -0700

Keith Shoemaker | Keller Williams Realty Jacksonville | keith@movetopontevedra.com | (904) 417-8750

5811 Atlantic Blvd, Jacksonville, FL

Waterfront Community in Central Location close to shopping

2BR/1+1BA Condo

$750/month

Bedrooms	2
Bathrooms	1 full, 1 partial
Sq Footage	1,010
Parking	2 dedicated
Pet Policy	No pets
Deposit	$750

DESCRIPTION

Gorgeous Oak trees,riverfront community. Enjoy the clubhouse,billiards, business area,fitness center, pool, boat slips, fishing dock, and riverfront terrace. Washer and Dryer included.

see additional photos below

RENTAL FEATURES

- Air conditioning	- Central heat	- Walk-in closet
- Tile floor	- Living room	- Dishwasher
- Refrigerator	- Stove/Oven	- Microwave
- Washer	- Dryer	- Laundry area - inside
- Balcony, Deck, or Patio

COMMUNITY FEATURES

- Guest parking	- Business center	- Clubhouse
- Fitness center	- Swimming pool(s)

LEASE TERMS

12 month lease

ADDITIONAL PHOTOS

View of Downtown	Courtyard
Terrace	Exterior Shot
Pool

Contact info:

Keith Shoemaker

Keller Williams Realty Jacksonville

Realtor

keith@movetopontevedra.com

(904) 417-8750

Equal Opportunity Housing

Posted: Aug 21, 2010, 9:29am PDT

Keith Shoemaker

Realtor

Florida Homes Realty & Mortgage

11512 Lake Mead Avenue Ste 701

Jacksonville, Fl. 32256

904-476-9117

Android App for Real Estate Lock Box Keys

Keith Shoemaker, Keith Shoemaker (Florida Homes Realty and Mortgage) — Sun, 22 Aug 2010 22:58:06 -0700

I can't wait for Android App to install on my phone, instead of keeping up with the big chunk of plastic with bad display that we pay for now.

I liked it much better before with my Palm phone allowing me to log on MLS anywhere and open my lock boxes with phone for the "cool" factor for clients. After not bringing key to showing in Middleburg one day I went to NEFAR the next day was the main reason though.

The problem with new phones is no IR transmitter though. Android will have to use key ring token for transmitter with phone app. like Blackberry does.

Going to see what is available at ActiveRain camp Tuesday in Orlando while I'm there.

Found this old message board post about Android and lock boxes.

http://www.google.com/support/forum/p/Android%20Market/thread?tid=3c3dc310b3dbf2a5&hl=en

http://www.ekeyprofessional.com/ekeyandroid.html

Keith Shoemaker

Realtor

Florida Homes Realty & Mortgage

11512 Lake Mead Avenue Ste 701

Jacksonville, Fl. 32256

904-476-9117

Software	Average Usage	Average Price	Agents Earning <$35k	Agents Earning >$100k
IDX Website with home listings from MLS	63%	$75	$54	$97
Contact management / CRM	51%	$73	$64	$78
Virtual Tour software	37%	$49	$42	$59
Single Property Website software	29%	$41	$38	$40
Marketing design software	31%	$53	$50	$59
Email marketing software	47%	$40	$38	$38
CMA (comparative market analysis) tools	62%	$46	$50	$41
Listing Syndication tool	41%	$48	$45	$57
Team Management tool	11%	$60	$36	$69
Paperless transaction software / esignatures	21%	$37	$32	$38

Real Estate Marketing	Average Usage	Average Price	Agents Earning <$35k	Agents Earning >$100k
Pay-per-Click (PPC), search engine marketing	16%	$140	$88	$197
Home buyer or seller lead generation	32%	$155	$113	$191
Paid advertising on national real estate web sites	26%	$128	$91	$161
Sponsorship / ads on local website	10%	$77	$56	$107
Sponsorship / ads on newspaper website	9%	$86	$61	$122
Direct mail	40%	$108	$68	$158
Rack Publications	11%	$145	$79	$206
City newspaper	10%	$98	$48	$149
Local newspaper	14%	$99	$57	$145
Town bulletin, church, etc.	8%	$56	$46	$73
Local sponsorships (little league, plays, high school, etc.)	13%	$78	$66	$102
Marketing personnel costs	17%	$183	$107	$222
Television	3%	$139	$93	$173
Radio	5%	$191	$123	$216
SEO, blogging and social media	45%	$78	$47	$106
Paid training or coaching	16%	$175	$97	$228