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real estate marketing: Business or Busyness? Can one small letter define success? - 12/13/07 12:18 PM
I'd be a hypocrite to suggest that I am so focused on business development that I do not fall 'victim' (if I may) to busyness. In fact,  I enjoy new technologies so much that I am compelled to learn as much as I can about everything that crosses my plate. But, I am learning that it is vital to evaluate new technologies in a context. That context needs to be within the parameters of established business goals i.e   more prospects driven to website better contact information captured on website more RSS subscribers to Active Rain or other blog additional Associates within … (2 comments)

real estate marketing: Our marketing tactics...Are they annoying to prospects? - 11/15/07 04:15 PM
Yesterday, I attended a 45 minute webex class to learn about a high-end video production company (this company can produce amazing videos for the web, but they are too pricey for the individual realtor). From the webex, I couldn't shake off one of the statements that the trainer made regarding traditional marketing (such as postcards/brochures).
This marketer stated, "Traditional marketing is not only ignored by people,  it is becoming annoying to people."   
Is this true? Are our clients and prospects annoyed by our traditional marketing efforts?  
Lately, there has been so much buzz about the new generation of home buyers/sellers and … (71 comments)

 

Kelly St. Germain

Walnut Creek, CA

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