Real estate blog entries tagged with marketing by Kelly Kilpatrick, Broker-Associate (Gold Coast Realty)

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Home : Blogs : Kelly Kilpatrick, Broker-Associate : Rancho Santa Margarita's Exclusive Buyer's Agent : Tag "marketing"

marketing: Social Media Connections, Twitter & Quid Pro Quo Bring Additional Exposure - 12/15/08 03:01 PM

I've had an unusually busy last few days. On Friday morning I happened to see a Tweet by my friend Morgan Brown that there was an OC Tweetup. I am fairly new to Twitter and I had no idea whether a Tweetup was an actual or a virtual meeting. It turns out that it can be both. Silly me!
I received the Tweet at 9:58. The Tweeup began at 10:00. There were several OC Tweeple in attendance, so I dashed out of the house and headed for Coffee Bean in Lake Forest. I was excited to see Loren Nason. Loren was … (12 comments)

marketing: Marketing 101: Some thoughts for newer agents - 03/09/07 01:06 PM

Successful marketing campaigns have several things in common: a realistic budget, an accurate assessment of the demographic market, an appeal to the target market, appropriate timing, and an effective means for lead tracking. Your marketing plan may include a website, newsletters, personalized emails, flyers, mailers, open house invites, and tokens for your "farm" such as notepads or magnets. Whatever your medium, your goal is improve your visibility and to promote yourself effectively.

Some types of marketing while highly effective are financially unrealistic. For instance, a major lender, such as Bank of America has a budget that can support television and … (26 comments)

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Kelly Kilpatrick, Broker-Associate

Rancho Santa Margarita, CA

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Gold Coast Realty

Address: Rancho Santa Margarita, CA, 92688

Cell Phone: (949) 903-0030

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