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staging: Staging is becoming a joke to some buyers - 04/21/09 07:06 PM
I remember the first time I had a home staged.  It was 2001, and I was having trouble getting a nice vacant home sold.  I thought that if we furnished it, and tastefully decorated it, the space would be more well defined, and easier for buyers to comprehend the floor plan and mentally move their things in.  It worked well.  The home sold within a few weeks after staging it.  It was the first of many sucess stories I had with staging properties.  By 2003, all my listings were being staged in some way, and in 2004, I actually had a … (0 comments)

staging: Staging® – The good, the bad and the ugly - 07/22/08 05:44 PM
Staging® has become the "in" thing to do in real estate sales.  HGTV© spends endless episodes on the subject, and many staging® companies and designers cropping up, as well as many real estate agents marketing themselves as staging® experts.  I'm in many houses with prospective buyers, and I can tell you first hand that what starts with good intentions of making a home more appealing, can easily backfire and become a distraction to potential buyers.  Staging® is truly an art, one that when done well subconsciously pulls potential buyers in by creating a warmth and feeling of comfort to the space.  … (0 comments)

 
Ken_jacobs

Ken Jacobs

Walnut Creek, CA

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Clocktower Realty Associates

Address: 2950 Buskirk Ave. Suite 300, Walnut Creek, CA, 94597

Office Phone: (925) 280-1260

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