Sitting here at the CyberStar Summit in San Antonio listening to Bill French, founder of MyST Technology, discuss the long tail of the web and how it relates to real estate.  We are all so enamored with getting control of the major search terms and phrases by which people find us in our markets.  But, statistics show that only 3% of searchers actually use those terms.  There are thousands of others that people use to search, including long phrases, like "Saucalito 3 bedroom home with a boathouse and maid's quarters."  Difficult to identify all those terms, but there are ways to get to those potential prospects.  Blogs may actually provide the best way, simply because creating relevant content about your marketand sending it out the web means that all those phrases, keywords and nuggets of information may bring you up first when someone searches.  

I have a Real Estate Blogsite (REB), and can tell you that the results are amazing.  I get more leads from my website that come through my blogsite that any SEO I've done on my website every produced.  I come up first in my market, for example, when someone types in "National Repertory Orchestra".  People who are interested in culture in our market, as well as in real estate, will find me while someone who searches strictly by "Summit County Real Estate" (one of my forwarding domains) may not.  

I pay for REB, but the cost is much less than I used to pay for PPC.  I get results because REB does so much more than just provide an tool for blogging.  It actively pings my messages every hour; it searches for relevant content on the web for all my posts and attaches to it; it prompts me every time for keywords and outbound links; and it provides provides a structured interface for my property posts.  Topic Cloud allows simple searches by visitors, and grows as I add content.  And the enhancements keep coming.  

Ah, well, I'll get off my bias and just say that the ways to reach people are changing, evolving, and smart agents will do their best to keep up.  

Good luck. 

 

Weather Diversity
09/21/2006
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Talked with my daughter, Adrienne, today. She’s in Denver, an hour east of here, and 4, 000 feet lower. She’s jealous. They are having balmy weather. We are getting snow. She is a snowboarder. I prefer golf. So, in a sense, we should… more
Snow Place Like Home
09/21/2006
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At no time does this slogan of ours make more sense than at the first snow of the season. So, as we near the end of this day of our first snow of 2006, it’s a good time to reflect. Avid skiers and snowboarders are salivating. Golfers and… more
Roughing it, Colorado Mountain Style
09/21/2006
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Some of us mountaineers just like to rough it. So, the Blue River mayor quit, not just when it was clear that her camp would lose the vote on paving, but also after she’d received some threats from neighbors who, well, like things just the way… more
A safer way is coming!
08/20/2006
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The Swan Mountain Recpath is to be a reality. Many years in the planning, much of that is gathering funding, the first phase will have its ground breaking this week. Swan Mountain Road traverses the south side of Lake Dillon, the only portion of the… more
Paving Paradise?
08/20/2006
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This is for those of you who live in metro areas, cities, places where you expect to transport yourself, your kids and friends, over roads made of bituminous materials known as pavement, where you aren't bothered by dust (or at least its effects… more
Light 'em if you got 'em
08/14/2006
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A statewide smoking ban went into effect this year for all public and private buildings, with very few exceptions (like your own home). However, a Summit County-wide ban went into effect a couple of years earlier - the limitations were somewhat… more
Ptarmigan Mountain, above Silverthorne, is the site of a new battle
08/14/2006
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It’s Ptarmigan Mountain for gosh sakes. There are no “real” roads up there. After all, when the Bureau of Land Management deeded acreages to Korean War Vets in the 50s, it did not plan a community. Those original owners were left… more
The View From My Window
08/14/2006
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Gary Lindstrom is a good friend of mine. He is also our State Representative for Summit and adjoining counties. He posts regular observations and encourages their distribution. This is his most recent, and one I like, because it gives a look at the… more
New home for Colorado Mountain College?
08/09/2006
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Higher education takes on new meaning when it occurs in the - um - high country. Colorado Mountain College has several campuses in the Colorado Mountains, two in Summit County. These are located in Dillon and Breckenridge. But, there has been a long… more
 
Ken_09

Ken and Mary Deshaies

Breckenridge, CO

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SnowHome Properties

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