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Sitting here at the CyberStar Summit in San Antonio listening to Bill French, founder of MyST Technology, discuss the long tail of the web and how it relates to real estate. We are all so enamored with getting control of the major search terms and phrases by which people find us in our markets. But, statistics show that only 3% of searchers actually use those terms. There are thousands of others that people use to search, including long phrases, like "Saucalito 3 bedroom home with a boathouse and maid's quarters." Difficult to identify all those terms, but there are ways to
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