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building a real estate business: "365 things to do in Naperville, Illinois" - 09/08/11 09:45 PM
A couple of years ago, I heard about a smart agent in Vancouver, Washington who had created the page "365 Things To Do In Vancouver, WA"...
The agent leveraged the power of Facebook, and created a page dedicated to the promotion of his hometown, Vancouver, Washington. At last count, his page had 15,960 fans...
After reading Kathy Schowe's featured post yesterday, "Best Practices 1: Create a 365 Things to do in Your Town Page on Facebook", I knew I had to make one.
Kathy's Facebook page, "365 Things to do in the Palm Springs Area", already has over 2100 fans, and is adding 20-30 new followers each … (17 comments)
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building a real estate business: REAL ESTATE SALES. GREAT BUSINESS OPPORTUNITY OR VOW OF POVERTY? - 07/08/10 02:45 PM
I often wonder why there are so many real estate agents.
When I started in the business, 70% of new agents were gone in the first year, and the average earnings for a first year agent was around $13,000.
I don't know what those numbers are today, but I would expect both numbers have become even more bleak...
I was speaking with my brother this morning.
My brother, who lives in Austin, has a nephew who is considering becoming a Realtor.
His nephew is young, smart, educated and hardworking. He would probably make a good agent...
He also has a good job with … (4 comments)
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building a real estate business: HOUSING MARKET GOT YOU DOWN? DON'T IGNORE RENTALS... - 06/18/10 12:55 PM
Almost two months have passed since the home buyer tax credit has ended. The real estate market today is like a boat without a rudder....
Many would-be buyers can't afford to buy. Many would-be sellers can't afford to sell...
So where is the growth sector in the real estate business in this economy?
Rentals.
That is right, rentals...
I was originally hesitant. I wasn't sure the work would be worth the smaller paychecks that come from closing rentals...
I was wrong.
Just one month ago I wrote a post titled, "Every check counts. Closing my first rental."
Since that time, I have been … (6 comments)
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building a real estate business: IT'S OK TO LOSE A CLIENT. YOU CAN NEVER LOSE YOUR POSITIVE ATTITUDE... - 06/01/10 03:39 PM
I lost a client this weekend.
After almost a year of working together, our relationship had grown strained. It was time for a change...
One could easily become jaded in this business. There is lots of time spent working for clients who will never buy or sell a home with us. It can be frustrating. However...
It's OK to lose a client. You can never lose your positive attitude...
Your attitude sustains you. With a bad one, you are lost in this business. There are too many challenges to overcome without having a positive spirit...
A good attitude attracts business. A bad attitude repels … (8 comments)
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building a real estate business: "HORRIBLE REALTOR". LAUGHING AT THE PAST... - 03/26/10 08:00 PM
It was two years ago this week. March 24, 2008.
"I AM A HORRIBLE REALTOR"
My first featured post here on Active Rain. It was a post that would change my life.
"Horrible Realtor" got me hooked on the potential of social media, blogging, and Active Rain...
It was a tongue and cheek post written by a new Realtor and father being crushed by the pressure of providing for his family as a real estate agent.
Without a steady paycheck...
It kind of makes me laugh now. I am a horrible realtor...
Probably not a great tag line for a real estate agent. Perhaps … (26 comments)
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building a real estate business: FIGHTING TO KEEP UP WITH MY GROWING REAL ESTATE BUSINESS... - 03/10/10 07:41 PM
I know it is a good problem to have, but I am fighting to keep up with my growing real estate business...
Just last year, I was a Realtor who would have one or two listings at a time, sell them, and be completely out of inventory...
I was constantly looking for more homes to sell. I felt like a dog always chasing my tail...
That is beginning to change.
Just last week, I took three new listings. I had never had three new listings in a month before.
Now, I find myself with 7 listings, and listings are the name of the game...
But the demands on … (18 comments)
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building a real estate business: 6 Simple Steps to Building Your Real Estate Business Online - 02/07/10 12:49 PM
I recently wrote a post titled "Cold calling works. But there are other ways..."
Since writing that post, I have been contacted by other agents asking...
"What are some other ways?"
Thanks for asking. Here is one:
Create a series market reports for your area and post them online
It works...
I made a goal in January to begin writing more market reports. I ended up writing 33 reports for neighborhoods in and around Naperville.
In the last month, I have been contacted by 5 people considering buying or selling that found me from these reports.
5 solid prospects. Prospects that contacted me. Prospects … (42 comments)
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building a real estate business: ARE YOU PLAYING TO YOUR STRENGTHS? YOUR SUCCESS AS A REAL ESTATE AGENT MAY DEPEND ON IT... - 02/01/10 09:47 AM
When I first became a real estate agent, my broker was a guy that could sell ice to Eskimos...
He was high energy. Always running around the office from appointment to appointment. He had built his business by door knocking, cold calling, and asking for referrals. The ABC's (always be closing) of real estate sales...
He encouraged me to take a class by legendary real estate coach Floyd Wickman. A good class. Old school. I learned a lot...
But I also learned this wasn't the way I dreamed of building my business.
My broker became frustrated with me. He saw talent. He knew I had … (16 comments)
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building a real estate business: ARE YOU SPENDING ENOUGH TIME PROSPECTING? - 11/30/09 07:58 PM
Are you spending enough time prospecting?
I believe most Realtors spend too much time with the leads they already have, and not enough time generating new business...
Give your current prospects some rest. They will call you when they are ready...
Your time is better off building more relationships. Creating more prospects...
Don't neglect your current leads. Stay in touch. Send an email. Give an occasional call. Let them know you care...
But don't call every week asking "Are you going to buy a house?"
Real estate sales takes time...
Find new prospects. Spread your "brand".
Knock on doors. Cold call. Hang … (9 comments)
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building a real estate business: HOLY POOP! I NEED MORE LISTINGS... - 10/30/09 04:52 PM
Listings are the name of the game.
In spite of this, I often struggle keeping my inventory of listings up.
I seem stuck in a cycle. I pick up a listing or two. I sell them in a couple months. And then back to square one...
Not the way I want to do business. I need a steady inventory of homes to sell...
I thought I broke out of the cycle a few months back.
I had just taken my fourth listing, a personal record.
But then, it happened...
One sold...
Then another...
This week, a third went under contract...
I am left with just … (16 comments)
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Ken Tracy Naperville Illinois Real Estate
Naperville,
IL
More about me…
Keller Williams Infinity - Naperville
Address: Naperville, Lisle, Plainfield, Aurora, Downers Grove, Wheaton, Glen Ellyn
Cell Phone: (630) 697-0536
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