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marketing for realtors: Trulia and Zillow are free. So why am I paying for Realtor.com? - 01/13/12 04:49 PM
Trulia and Zillow are free.  So why am I paying for Realtor.com?
                                
As a real estate agent, I love the opportunities that the internet and social media give me.  Opportunities to market myself, my company, and my listings.  The amazing thing is most of those opportunities can be had for little or no cost.
Two example are the real estate websites Trulia and Zillow.  I have profiles on both sites, a real estate blog on Trulia, and have received leads and closed business from both in the past...
And they are both FREE.
So why am I paying money for Realtor.com?  The honest … (14 comments)

marketing for realtors: DON'T IGNORE YOUR EMAIL DATABASE... - 12/06/09 03:07 PM
Wow.  I can't believe I did it.  I have been ignoring my email database...
Real estate is a contact sport.  Stay in contact with lots of people.
Since my first day as an agent, I have been gathering information for my database.
Everybody I knew.  Everybody I met along the way.  I gathered contact information...
Email.  Phone number.  Address...
An occasional email to the database is such a great way to stay in touch with so many...
Free.  Easy.  And quite effective...
At first I sent email newsletters...
Then I switched to Just Sold/Just Listed emails...
But sometime in the last year, … (14 comments)

marketing for realtors: THE SECRET TO A SUCCESSFUL MARKETING CAMPAIGN - 11/20/09 07:03 PM
Do you want to know the key to any successful marketing campaign?
It's not about the marketing...
It's about the campaign.  So stop wasting time!
I don't care what type of marketing you are doing.  Over time, it all works... 
Calendars, magnets, post cards, pens, brochures, newsletters, recipes.  All of it...
                                                                                                 I joke with my wife that I could hand out big sheets of paper with my face and phone number.  If I hand out out enough of them, people will start to call...
So you have to focus on the campaign first:
How long?  Marketing takes time.  Realistically, you won't see results … (16 comments)

marketing for realtors: FACEBOOK ADS. MY EARLY RESULTS... - 08/04/09 11:12 PM
I am a huge fan of Facebook.           
I enjoy keeping up with friends and find it an easy way to communicate.  It is certainly a valuable tool for a real estate agent...
I created my Facebook profile last September. 
I originally assumed it would be a fad, the next "latest thing" (Twitter??).  My opinions are starting to change, and I am starting to believe Facebook will be around for awhile...
With that in mind, I created my business page in May. 
At first, I was hesitant.  Who would want to be my fan?? 
I had no clue how I would use it, and am still learning.  I have enjoyed developing the … (16 comments)

 
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Ken Tracy Naperville Illinois Real Estate

Naperville, IL

More about me…

Keller Williams Infinity - Naperville

Address: Naperville, Lisle, Plainfield, Aurora, Downers Grove, Wheaton, Glen Ellyn

Cell Phone: (630) 697-0536

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My story. From rags to riches in the crazy world of real estate sales...



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