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price reductions: 5 Phrases I Use to Get More Price Reductions - 07/17/11 10:22 PM
I don't believe in "scripts", per se...
The idea of them seems wrong.
However, after 6 years of selling real estate, I find myself using certain phrases while communicating with my sellers regarding price reductions.
Here are 5 phrases I commonly use when dealing with price reductions:
"What would you sell your home for today?" The ultimate question. How much do you want to sell your home for? "We are close." This is the proverbial "carrot on the stick". I only say it if it is true, however, it is versatile. Can be changed to "We are getting closer." "The biggest mistake most sellers … (60 comments)
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price reductions: 10 PRICE REDUCTION TIPS - 07/08/10 10:26 PM
After 15 years of selling financial products, I am very comfortable talking numbers with people...
Pricing is the key to selling homes.
Yes, you want the home staged correctly...
And yes, the home needs to be marketed properly...
But if it isn't priced right, you have no chance.
Period.
With that in mind...
10 TIPS FOR GETTING MORE PRICE REDUCTIONS:
Have a pricing reduction system and explain it to your clients up front.It is best to price homes correctly from the beginning. Nevertheless, many clients will want to test the market. I understand. So you need to have a price reduction system and explain it up … (163 comments)
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price reductions: "WIGGLING THE LURE". THREE PRICING STRATEGIES THAT WILL HELP SELL YOUR HOME... - 03/29/10 09:09 PM
I love fishing. I have since I was a kid.
Selling houses is a lot like fishing.
vs.
When you put your home on the market, you are really going fishing.
You are fishing for a buyer. And the bigger the fish, the better...
Three pricing strategies that will help sell your home.
Wiggling the lure. I use this strategy with my sellers who have a very interested party looking at the home. Several positive showings in a row or a second showing. Sometimes a small reduction of $1000 or so will trigger a strike/contract offer. It is like "wiggling the lure" in … (103 comments)
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price reductions: THE PRICE REDUCTION. A SELLER'S BEST FRIEND... - 12/07/09 04:41 PM
"If we lower our price, will we look desperate?" asked my client.
"No. You will look like you want to sell your home..."
Explaining pricing is a fundamental part of a Realtor's job.
When first sitting with a potential seller, I show them the comparable homes:
That are on the market. That have recently closed. That have come off of the market without selling. With the data before us, the client usually has a good idea of the reality of the situation...
And they still want to price it too high...
Fine. I find arguing with clients in poor taste as well as bad for business...
This is why I … (24 comments)
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Ken Tracy Naperville Illinois Real Estate
Naperville,
IL
More about me…
Keller Williams Infinity - Naperville
Address: Naperville, Lisle, Plainfield, Aurora, Downers Grove, Wheaton, Glen Ellyn
Cell Phone: (630) 697-0536
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