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home staging: When It's Okay To Be Naked Under The Trench Coat - 01/03/11 06:02 PM
We all remember the movie scene when the tightly wrapped trench coat is opened to reveal the bare nakedness. It speaks of being daring and openly defying social convention. 
Dressing a home for sale can often involve just the trench coat with maybe a few accessories thrown in just for embellishment. It all depends on what's underneath the trench coat in determining whether to throw caution to the wind and let it all hang out. If what is underneath is in good shape and can stand the scrutiny of the viewing public than no further clothing is necessary.
Home staging the main public living areas of a home, the … (0 comments)

home staging: Home Staging around marijuana plants - 10/05/10 11:13 PM
The ultimate home staging dilemma. How do I design around the marijuana plants growing off the back patio? I'm talking 8 feet high at least! Not just one plant but several. And that's not even mentioning the ones hanging upside down from the garage rafters.
Hey, they're legal. I'm not passing judgment. Medicinal usage has helped a friend of mine. I totally get it. But...I'm not sure how this is going to affect my home staging plans yet alone the marketing and selling of this property. Owners are adamant that they are not harvesting until the full moon of October. Really? So, … (27 comments)

home staging: Home Staging Cuts Expenses - 09/25/10 11:59 PM
Home Staging sells homes faster and for more money proven by the following simple calculation.
Statistically speaking home staging is cheaper than the first price reduction that people make on a listing that isn't selling. Staging should be considered the final investment into your home that will have a profitable return of investment.
A seller should budget 3-5% of the asking price towards home staging and deferred maintenance on average. A well maintained home would require less, but a home that needs updating, maintenance and staging could be more.
In a national study by the Real Estate Staging Association, published recently, it … (4 comments)

home staging: How Important is the Flow and Look of My Home? - 09/25/10 11:46 PM
The best answer to this question is to look at some virtual tour pictures on the internet. You can quickly pick out homes that are staged and the homes that are not.
When someone clicks on your virtual tour you have, on average, exactly 2 seconds to wow them with the first picture before they click onto another listing! Vacant rooms do not show well, as they not only look barren and cold but it is difficult to see the scale of a room without anything in it.
65% of buyers remember a home from it's color alone! At Décor Staging … (0 comments)

home staging: San Mateo Home Staging - 09/25/10 11:34 PM
My favorite San Mateo home staging success story encompasses the "there's good news and bad news" scenario. It started when I received a San Mateo home staging job for a 2 bedroom, 2 bathroom owner occupied home that was packed to the gills with furniture. It even had a large office armoire in the breakfast nook! A plan of attack had to be created to make this home less cluttered and more easy on the eye.
We decided to move about 80% of the owners furniture into storage which would allow me to bring in smaller pieces to set the home stage … (3 comments)

home staging: What Should I Consider Before Painting a Room? - 09/25/10 11:04 PM
Hire a color consultant!! I can't begin to emphasize the importance of hiring a qualified stager to assist with the color choices in your home, especially if you're going to sell. 65% of potential buyers will remember a house by it's color and color is one of the most influential aspects of your moods!
A color should enhance the home's existing finishes and create a warm inviting space. There are a load of books written on the topic of color psychology. In less you have a lot of experience in color I would not recommend selecting one from a small 1x2 … (0 comments)

home staging: $1000.00 Home Staging - the Biggest Bang for your Buck - 06/29/10 05:40 PM
Who doesn't enjoy a great find? There is just something about getting your money's worth on a purchase that transcends the experience to a new level. My father taught me this: "Don't ever pay retail."
I was thinking about this and how my company Decor Staging could bring this to the home staging market. With this in mind we developed the Basic Home Stage for our growing clientele for only $1000.00*. It's not only a great "bang for the buck" but helps so many homeowners with home staging in this economic crunch.

 
 
The Basic Home Stage is perfect for … (1 comments)

home staging: When do you pay for someone second guessing your expertise? - 06/25/10 01:10 AM
We've all been  there. We are hired to do a job and then spend time convincing our clients that yes we really do know what we're talking about. It's a frustrating part of doing business and I suppose we can expect it to happen to some degree. However, it gets really difficult when the other person is convinced that they know more about your expertise then you do.

I am hired to stage homes to maximize their potential. It's a vital part of any Realtor's marketing strategy. It's usually pretty clear cut. I am diligent to bring out the home's character, … (1 comments)

home staging: Home Staging Color Challenge 809 Pinon Ave Millbrae - 11/13/09 05:17 PM
Home Staging color challenge at 809 Pinon Ave Millbrae CA
After five years in the home staging business I can tell you that almost every house presents itself with a unique design challenge. It might be a difficult floor plan, an outdated appearance or a color challenge that leaves me particularly perplexed. My job, after all, is to accentuate the best of a home's features and downplay its worst. With 92% of buyers previewing homes on the internet, having a beautifully staged home for a virtual tour is essential in a home marketing plan.
Now, in many cases of home staging … (1 comments)

 
Kerry_formal_portrait_2

Kerry Roth

San Mateo, CA

More about me…

Decor Staging

Address: 866 Bransten Road, San Carlos, CA, 94070

Office Phone: (650) 619-9052

Cell Phone: (650) 619-9052

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