Real estate blog entries tagged with marketing by Kevin Cahill (Keller Williams Greater Cleveland)

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marketing: Marketing is the key to success as a real estate agent! - 01/23/07 10:17 PM

The top agents in your market area... are they better real estate agents, or better marketers?
The top agent in your area is the one who gets the most opportunities... and they get those opportunities by being out there in front of people... it's not because they are the best at … (8 comments)

marketing: Brand yourself with every email you send! - 01/23/07 09:46 AM

How many emails do you send each day? Each week? Each month? All year? Do your emails help you grow your brand? Mine do.
I use a template for my emails to grow my brand with every email I send... it is fast and easy, and costs me only $19.95 for a … (20 comments)

marketing: Does your mortgage lender grow your business? - 01/10/07 10:04 AM

I just met with a wonderful lender, and I am totally pumped.
He saw me at the local coffee shop (get out there and be seen) http://activerain.com/blogsview/32869/Get-out-there-and this Monday and saw my branded jacket and introduced himself (wear your brand!) http://activerain.com/blogsview/32859/Wearing-my-advertising-on
He gave me a small book entitled "The Richest Man in … (2 comments)

marketing: "The Not So Big House" by Sarah Susanka (book recommendation) - 01/09/07 12:21 PM

You may want to look for a book by Sarah Susanka called "The Not So Big House" which is all about exquisite homes that are small... She writes about not wasting space, designing appropriately for the way people actually live, and satisfying the needs of people today...
The 1920s house might be … (3 comments)

marketing: Wireless and Mobile technology keeps me efficient and effective - 01/08/07 11:29 AM

I think back to the way agents conducted business when I joined the industry in 1999, and marvel at how it all changes so fast...
The MLS was printed and delivered every two weeksAgents didn't have cell phones (or wouldn't share their cell phone numbers)Agents didn't have their own fax numbersAgents … (5 comments)

marketing: Get out there and be seen to be in the real estate agency game! - 01/08/07 11:07 AM

This morning, I met with another agent to brainstorm about our business plans for 2007... I choose to meet agents and lenders away from the office in Cleveland, usually at a local coffee shop in my market area, which is Shaker Heights and Cleveland Heights. That way, I can be seen … (7 comments)

marketing: Wearing my advertising on my jacket brings results! - 01/08/07 10:46 AM

I am sitting in Starbucks in Shaker Heights right now, and a woman noticed my polar fleece with my branding on it, and asked if I was a Realtor... her Shaker Heights home failed to sell with another agent, and she is looking for someone aggressive to sell her $600,000 home. She asked if … (59 comments)

marketing: What are consumers looking for in a real estate agent? - 01/07/07 02:18 PM

I marvel at the various advertisements out there, for real estate companies and for individual real estate agents. Some are classy, some are cheesy, and some are quite bizarre indeed...
How many doctors or dentists or lawyers have their dog with them in their advertisements? How many insurance agents or car dealers … (2 comments)

marketing: What is the greatest way to generate leads from your website? - 01/07/07 02:04 PM

I know that the reason I do any advertising or marketing is to generate leads! I want to open up my inbox and find leads; I want to answer my phone and talk to a lead!
In your opinion, what is the best technique for generating leads from your website?
Each year, in … (15 comments)

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