moving help: HR 4213 and Carried Interest Debate - - 06/18/10 10:38 AM
 In an effort to learn about some of the issues going on that impact markets that Moving Help wants to serve, I came across this interesting post. It is a little long, but informative.  For any of you that are reading bits and pieces about HR 4213, this post (by David Moquin) did a pretty good job of explaining some of the key points to both sides of the debate. (Reblogged with permission - HR 4213 and Carried Interest Debate.)
                                          
"Legislation is making its way through Congress that could potentially subject carried interest to the normal tax rate (currently 35%, could increase … (1 comments)

moving help: Arizona Apartment Vacancy Rate at Record Level - 15.7% - 09/30/09 05:49 AM
As we know, one industry that has been feeling the affects of this past recession is the multihousing (apartment) industry. According to the Arizona Multihousing Association, the Arizona vacancy rate is at an unprecedented level of over 15%, which is more than double the preferred ceiling of 5%.  
 
 
 The 15.7% in Arizona is also higher than the national vacancy average, which has been approaching 11%. If less people are living in apartments, then where are they living? Many are now renting or buying houses. That is good news for Realtors. The bad news is the apartment industry is now fighting hard to regain their residents by offering … (0 comments)

moving help: Get Free Traffic Report on Your Competitor's Website. - 01/05/09 05:25 AM
Compete.com is a great website that allows you to get free tracking information on your rivals. This is a good way to find out who your market leaders are when it comes to Unique Visitors to a website.  Discover who is leading the race within your local market. Then go to their website and learn what they are doing and not doing so that you can improve your SEO.
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Also, find out who are the market leaders when it comes to your Vertical Markets. Example - MovingHelp.com is in the Moving Labor business so one of our vertical markets is … (18 comments)

moving help: Top 25 Cities for Singles in 2008 - 12/16/08 05:21 AM
Forbes.com discovered which cities in the U.S. were the best for SINGLES in 2008. It was based on the following categories -- Coolness, Cost of Living, Culture, Job Growth, Online Dating, Nightlife and Singles (ratio).
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If you happen to be in one of these twenty five cities, then you should consider doing some "tribal marketing" to this group.  It does not mean you need to limit selling real estate to just this group, but rather develop a strategic marketing approach that meets the particular needs of this group, while also marketing to other groups. We try to do that at MovingHelp.com.
I believe one of … (10 comments)

moving help: 4 Mistakes Realtors Make on "Twitter" -- Micro-blogging - 11/19/08 04:45 AM
When it comes to one of the latest crazes -- Micro-blogging-- what are the rules of the game? Well, for those who are are new to the game, let me define it and then go on to Do's and Don'ts.
Defined by Wiki -- Micro-blogging is a form of multimedia blogging that allows users to send brief text updates (say, 140 characters or fewer) These messages can be submitted by a variety of means, including text messaging, instant messaging, email, MP3 or the web. The content of a micro-blog differs from a traditional blog in that it is typically more topical and smaller in file size.  It … (20 comments)

moving help: Moving Tips # 5 - Three Most Common Mistakes People Make When Moving - 10/29/08 06:38 AM
According to one source, people move on average FIVE times in their lifetime. That sounds pretty low to me, since I have moved over 15 times in twenty plus years. Obviously, I am not part of the 15% of the population that has lived in the same house for at least 20 years.
When it comes to relocating, the following old statement is true --- "Failing to Plan is Planning to Fail."
                                                --- Three Most Common Mistakes --
1) Waiting until the last minute to reserve a truck or trailer. U-Haul recommends making your reservation two to four weeks ahead of time. Keep in mind that the summer months … (20 comments)

moving help: The "D" Marketing Factor - Offer FREE Moving Help Services To Your Clients. - 10/08/08 04:59 AM
One of the keys to being successful in tough economic times is to use the "D" Marketing Factor --- Differentiation.  Be different from the rest of the pack. Simply, "Find a Need and Meet it."
After the paperwork is done, what is the next biggest need of your client? It is most likely physically relocating. How many Realtors are helping clients with this process? Look for the "D"-Factor. 
   3rd Biggest Stress Factor in Life - Moving -->       
 
Help Your Clients Discover A Better Way to Move -->   
Now you can help your clients with a very real need in their lives ---without breaking your … (13 comments)

moving help: What Do 10,000 Single Women Do Every Day? - 09/15/08 04:25 AM
What do 10,000 Single Women Do Every Day?
Do they kiss a frog in hopes he will turn into Prince Charming?                                                                                             (GotBaby's)                            
Maybe.  Although, I think some single women opt to remain single until all the toads croak off --- which could take a while. Hummm. when is the end of the world going to happen?

According to the U.S.Census Bureau -- every year nearly 20 million females relocate to a new place of residence. Over 3 million of the adult women are Single, Divorced, Widow (plus some who function single -- married, but spouse absent. No jokes, please). That equates to over 10,000 single women who … (22 comments)

moving help: Moving Tips - #4 - Your Eyes Can Deceive You - How Big of A Truck Should You Rent ? - 08/29/08 03:01 AM
Remember when you were a kid and you thought for sure you could eat a huge serving of your favorite dish? Despite a heroic effort on your part, your rabid, feeding frenzy soon slowed to a crawl as you hardly made a dent into the food.                                                      
Renting a moving truck can create the same illusion. You may look at a truck and think, "There is no way we are going to need all this space." However, halfway into the move the truck is nearly full and you realize the eyes of your move are bigger than the stomach of your truck. Well, to avoid that moment of indigestion, you can calculate … (18 comments)

moving help: It's Official - Google's New Tool - "Google Suggest" - Launching on the Homepage. - 08/27/08 04:31 AM
Some of you are already familiar with Google's new tool -- Google Suggest. Well, now the whole world will know about it, because Google is launching it from their lab page and placing it "by default" on their homepage starting Sept. 1st.
For those that don't know, basically Google Suggest enables you to find something or someone quicker when you only have partial information.  As soon as you are typing a word or phrase, Google Search will give you a suggestion box below by guessing what you are typing --- and it does it in "Real Time." It is a refined search tool that should save … (24 comments)

moving help: Award Winning Poster? --- And You Thought You Worked Hard. - 08/14/08 04:32 AM
My sister took this pic when she was traveling overseas and when I saw it I said, "This is perfect for my company's message." What do you think? Can it win an award?
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Let's face it, moving is a hassle and even with all your friends and relatives it is always more work than you think. Plus, it is amazing after one or two moves how many fewer friends and relatives you have down the road. They seem to disappear. 
The best way to move today ---  Full Service Move at a Do-It-Yourself Cost.
-- You rent the truck and … (12 comments)

moving help: NewsBreak - Calif Judge Rules Early Cell Phone Termination Fees Illegal - 07/31/08 10:14 AM
A California Superior Court judge dealt a major blow to the Telecom players as he ruled that "charging consumers a fee for ending their cell phone contract early is illegal and violates state law." Sprint-Nextel got spanked to the tune of $18.2 million for past fees collected, plus they have been ordered to abandon their current efforts to collect $54 million from customers who have terminated their contracts early.
What will be the fallout? You can expect an appeal, especially since allowing this ruling to stand will create a tidal wave of lawsuits against the wireless phone carriers throughout the other 49 states. Reminds me of the movie … (21 comments)

moving help: Moving Tip >>> Moving Calendar - Quick Reference. - 07/23/08 07:50 AM
Have you ever said when moving -- "Why didn't I plan this out better?" If you haven't, I am sure your clients have a time or two. People are always underestimating how much time and work it takes to move -- and I am as guilty as the next person. 
Below is a quick little schedule layout. It is not an exhaustive list, but should help get you going. Just add to it. If you want it in an excel format, just email me and I will send it to you. I also have a Quick Reference Moving Budget. 
Keep in mind the … (17 comments)

moving help: 600 Starbucks Are Closing -- And you thought the Boston Tea Party was a good idea. - 07/21/08 06:31 AM
Technologist, Jason Perlow, starts out writing the newsbreak -- "As the great Obi-Wan Kenobi once said, 'I felt a great disturbance in the Force...as if millions of voices suddenly cried out in terror and were suddenly silenced.'"
That is 9% of the total stores (7,087) that are closing. I guess it might not impact too many of us depending on where we live. Reminds me of an old quote my father used to say, "It's a recession when your neighbor loses HIS job, but a depression when you lose YOUR job." 600 coffee stores closing -- I guess it is times like these we wish America had decided not to … (16 comments)

moving help: Most Affordable Places To Live by MSN & WSJ - 07/14/08 09:41 AM
Here is an article out of the Wall Street Journal at the beginning of July -- "Most Affordable Places to Live."  Actually, the article is a take off from MSN's report on the "Nine Most Affordable Housing Markets. (Don't ask me why they couldn't come up with one more place to make it an even ten. It was probably done just to bug us OCD people a little.) MSN compiled the report from Bert Sperling of Sperling's Best Places -- which if you don't get anything else out of this post -- that is a resourceful web site.
O.K. - for those of you just a little too busy or … (9 comments)

moving help: Believe it or Not - Oregon - Can't open a moving business without approval by competitors. - 07/08/08 06:50 AM
How fair would it be if the government told you that you could not open a business unless all the current business owners in your industry approved your application?  That is the way it is in the State of Oregon as of June 2008. I read the following article - "Regulation of Oregon Moving Industry Challenged" and then confirmed it with an employee from the state.
Here are my CliffsNotes --
* Portland State College Student started a moving business - 2Brothers Moving & Delivery.
* Operated without the required license -- ooops.
* (In cities over 10,000) the state license application process notifies all existing moving companies of the … (8 comments)

moving help: Not on David Letterman - Top 10 Reasons People Move - 06/12/08 10:46 AM
They say, "Imitation is the sincerest of flattery."  Well, kudos to David Letterman for spawning the Top Ten List era. Or was it Johnny Carson -- whom Letterman tried to replace upon his retirement, but lost out to Jay Leno?
I will give you the Top 19 Reasons why people moved in the U.S. (You get the extra bonus of nine for being a member of AR.)
Note: According to the U.S. Census Bureau, there are various reasons why an average of 100,000 people moved each day in 2006. For a breakdown by gender see "Migration - Not Just for the … (18 comments)

moving help: The Best Associations to Join - 06/02/08 10:20 AM
My company recently joined the following associations in an effort to start breaking ground into some target markets --- National Apartment Association, Arizona Multihousing Association, Surprise Regional Chamber of Commerce (AZ) and Assisted Living Federation of America (ALFA) - Arizona.
What associations have you joined that have been most beneficial to you?
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moving help: Moving Budget - Quick Resource - 05/23/08 05:04 AM

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moving help: Book - "The Brand Gap" - by Marty Neumeier - 05/22/08 05:57 AM
It is a pretty good book on branding. It's an easy read and worth the little time it takes to read. I once had a business prof say he tries to take at least one good idea from each book he reads. You should get at least one idea from this book -- even if it is a recycled idea you just forgot about.

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Kevin McGourty (Realty ONE Group)

Kevin McGourty

Phoenix, AZ

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