Kinesis's Bloghttp://activerain.com/blogs/kinesis2008-04-14T14:21:57ZKinesis Marketing (Kinesis Marketing)Coldwell Banker- Founders Micrositehttp://activerain.com/blogsview/468292/Coldwell-Banker-Founders-Microsite2008-04-14T14:21:57ZKinesis Marketing (Kinesis Marketing)
<p>Coldwell Banker has just launched a new market positioning supported by a new TV campaign featuring the founders of the 100 year old company. You can <a href="http://www.youtube.com/results?search_query=coldwell+banker+portraits&search_type=" target="_blank">see the spots here</a> to see what I mean. To support the TV campaign, Kinesis developed a highly interactive <a href="http://founders.coldwellbanker.com/" target="_blank">microsite</a> aimed at allowing people to interact with Coldwell and Banker, get to know them and share them (and ideally the brand and its tools and agents) with others. </p><p>Visitors to the microsite will get to meet Coldwell and Banker in their office, watch the new TV ads, and even challenge them to online ping pong or a staring contest. The blog highlights the curious adventures of the portraits as they travel across the US – so far they’ve taken the time to ride a trolley car in San Francisco, visit the Grand Canyon, attend a rodeo and ride a roller coaster.<br /><br />Visitors enter the microsite via the reception area of a virtual Coldwell Banker office. From there, they can enter the “Mail Room” to send friends eCards featuring the portraits; the “Theater” to view the portraits’ TV spots; the “Break Room” to challenge the portraits to ping pong and staring contests; “Human Resources” to learn about career opportunities with Coldwell Banker; and the “Conference Room” to use the company’s innovative real estate tracking tools including: Home Tracker, Home Value Estimator, Map Search, Video Library and Personal Retriever. <br /> </p><p> <a href="http://www.coldwellbanker.com/founders" title="Founders Microsite"><div><div><img src="http://activerain.com/image_store/uploads/3/6/1/0/9/ar120820059990163.png" height="351" alt="Founders Microsite" width="500" /></div></div></a></p>