One day after new FTC Guidlines: Are you in Compliance? - 12/02/09 09:44 AM
Writing 2 AR posts in one day, now that's a new novelty.  But I felt compelled to remind my friends here on Active Rain about their testimonials, and recommendations. I was just looking at someones profile and the testimonials look like the canned ones that come with many template sites. 
As of yesterday, Dec. 1,2009 the new FTC Guidelines for Bloggers went into effect.  There IS NO grace period for compliance.  You have to be truthful in all your testimonials (no canned ones that come with some sites) and be able to substantiate them, in other words prove that you sold … (16 comments)