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marketing: Are You a Boilerplate Realtor? - 01/02/08 06:13 PM
Are you a boilerplate Realtor®? Are you a clone of all the other real estate agents out there you are competing with?
"Of course not," you say. But is your most important marketing tool, your website, a boilerplate site? I thought so.
Why do so many real estate agents get sucked into boilerplate sites that just don't perform—that just don't bring in leads, listings, or sales? It's easy to keep paying for them, month after month, year after year, with the same dismal results when it comes to search engine ranking and search engine traffic.
Chances are, you just didn't know … (12 comments)

marketing: How to give your leads to your competitors - 03/26/07 02:16 PM
Want to lose business to your competitor? Then wait a day to respond when fresh leads contact you from your website.
We live in an era of instant gratification. Most Internet visitors want their e-mails, voicemails, and website inquiries answered yesterday. When they don't get that fast response, they'll just move on--to your competitor, of course.
Too many professionals with websites think of their site as an overhead expense rather than as a lead- or sales-generating tool. But in order to get ahead of your competition, you need to think of your website in terms of its cost per … (4 comments)

 
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Kevin Harper

Meridian, ID

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Top Seller Sites, LLC

Address: 13601 W McMillan Dr, Suite 102-133, Boise, ID, 83646

Office Phone: (208) 249-8893 x 208

Cell Phone: (208) 249-8893

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I'll share my experience here in marketing, web design, and public relations, covering topics like search engine marketing, search engine friendly design, getting free publicity in the media, and other related topics.


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