search engine marketing: How a high Google rank can win you the listing - 10/05/07 12:09 AM
One of the cool things that a top ranking website does for a real estate agent is bring traffic and eyeballs. But traffic is not the only thing it brings. It also brings credibility and can close a listing deal for a client who's never even been to your website. Wait a minute, you say...how can a high SERP (Search Engine Results Page) rank for your targeted keywords help you get listings from people who have never been online to search Google? Because you tell them about it in your listing presentation. Duh. Every seller wants to know that you've got what it
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search engine marketing: Using Google Local business listings to capture search traffic - 11/20/06 02:56 AM
One thing every Active Rain member should do immediately is go through the steps to list your business on Google Local. Don't know what Google Local is? It's basically their mapping portal, but it's really much more than that. I'll explain why. Google has been including Google Local results at the top of generic search results for awhile now. When Joe Homebuyer types in "Yourtown Real Estate," there are a number of ways he can find your site. Organic SearchIt is the holy grail of most website owners to be #1 for their targeted keywords in organic search. This means that Joe Homebuyer finds
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