There are three main parts to the meta data - DESCRIPTION, KEYWORDS, &
TITLE

The description is used below your site title in SERPs (search engine
results pages), so you DO NOT want to put keywords in your description.
You want it to be readable by humans AND still have keywords contained
within the description for each individual page.

If you went to the page above when I owned the website, the page described
our One Business Day Guarantee and had copy regarding high quality virtual
tours. The page also talked about our virtual tour company, the real
estate industry, real estate marketing on the internet and mentioned all
three counties we serviced. I then linked to many resources on the web and
made sure to link back to my own pages from different blogs that I used to
participate in.

BLOGGING IS ESSENTIAL!!

Link back to pages on your site BASED on the topic of the blog... i.e. a
blog about the real estate industry would be linked with keywords back to
a page on YOUR website that discussed the virtual tour industry and
CONTAINS LINKS to OTHER WEBSITES with more information about the virtual
tour industry -

NEVER link back just to your main page. The reason is... when a spider
crawls the net, it will see that you are blogging on
virtualtourcompany.blogspot.com (our blog relating to virtual tours & the
industry) and that your blog relates to the real estate industry, links
back to your website page that has more information about the real estate
industry (even if its talking about your local real estate industry) AND
links to even more information about the real estate industry, virtual
tours etc etc...

Each page should be treated as a ‘different website'... meaning you should
create the description and keywords for each individual page and not just
blanket the entire site with one title, one description and one set of
keywords.

Your ranking is essentially a measure of how important your page is to the
internet. You want each page to be indexed by the spiders and ranked highly
so that if a person in your area is searching for virtual tours, real
estate marketing, internet marketing etc etc etc.. then one of your pages
will show in the SERPs with a description that entices then to visit your
website. Once they get there, make sure that the description relates to
the content of that page and keep them on your website.

I am going to take this a step further and tell you another little secret
that I used to use.

Read this sentence AGAIN. - ONCE they get there, make sure that the
description RELATES to the content of that page and KEEP them on your
website. - GET their information!!

It is your website, you are paying for it.. USE it as a lead generation
tool by getting people to give you their information. I used to use AWEBER.


What I did then, was offer different Free Reports or a subscription to our
marketing newsletter (sometimes both at different places on the same page).
They provided their email address & name and now I had a free way to market
and  keep in contact with them by sending them email newsletters every
month. This is the single easiest way to harvest information about more
potential customers that ARE ALREADY looking for you.