social media: Twitter Predicts Movie Success-- Will it Predict Yours? - 04/03/10 09:10 AM
                                                 Twitter predicts movie success-- will it predict yours?
Today, an article in the LA Times reveals....Two Silicon valley researchers have found that Twitter feeds can predict the box-office success of unreleased movies and guage real-time interest in newly released movies!  By monitoring the "positive", "negative", and "neutral" tweets researchers have developed computational formulas using Twitter feeds that can predict with as much as 97.3% accuracy how a movie will perform in its first weekend of release.
This valuable information can help studios decide whether they need a last minute boost in advertising, or to scale-back on … (16 comments)

social media: Twitter Log-in Problems? All Things Twitter! - 03/14/10 06:51 AM

If you are a Twitter user-- then you know that they were experiencing some Log-In problems yesterday and some users time-lines were frozen.  I was unable to "sign-out", in order to Log-In to my other Twitter account.
Recently I subscribed to a really informative blog called "Twittercism".  It keeps me up to date on problems, but also provides all kinds of tips and ideas for ways to use Twitter, recommendations on Twitter software, how Twitter could be improved, and all things Twitter! 
Over 7,000 people now read Twittercism on a daily basis, accessing the content via RSS feed, email, … (3 comments)

social media: My Broker is Forcing Us to Watch You Tube! - 03/09/10 11:40 AM

Are you using YOU-Tube as a tool for Real Estate?  If not, WHY NOT ?  I have created my own Channel on YOU-Tube to promote my listings and the desert area in general.  I take my Flip-Video camera wherever I go and am always finding fun and informative things to upload.
My Broker, Lori Bowers, also has a channel for The Lori Bowers Group.  We are constantly taping and uploading-- sharing good info about the desert and boosting our SEO!  By "forcing" (asking) everyone in our Group to make a daily visit to our YOU-Tube videos and rate them, … (6 comments)

social media: Can You Get Facebook Fans from ActiveRain? - 02/23/10 05:39 PM
I wondered if I could gain Facebook Fanpage posting a blog on ActiveRain... my fan page is all about Living The Desert Life... and is a direct link to my site about all the fun, cool, happenings in the Coachella Valley desert.
So if you invite them... directly from your ActiveRAin blog.... Will They Join?  ActiveRain is a great connection for social media.  I use my wordpress blog to connect, but also Facebook and Twiitter-- Are you connecting?  I have had great feedback on AR about my photos and fun info about the desert... Can I convert them to fans … (2 comments)

social media: When Friends and Real Estate Collide - 02/05/10 09:26 AM
My broker feels that all of our friends SHOULD do business with us.  They should WANT us to list and sell their homes, and they SHOULD WANT to call us when they want to buy.  But this is not reality. 
There are some (overpriced-underwater) listings that I would NOT want to try to market and sell, even for a very good friend.  Some friends would be IMPOSSIBLE to work with in finding the perfect home.  I am finding that there is alot of business out there-- don't worry if your friends choose to work with another Realtor.
My friendships are very … (8 comments)

social media: It Takes Five Keys To Unlock The Secret To A Successful Sale - 01/18/10 04:13 PM
Today's buyer is doing their research online.  It's more important than ever to be an informed and prepared seller.  Doing your homework and strategically marketing your house, with help from the right professionals, is the fastest way to a successful sale. 
It takes five keys to unlock the secret to a successful sale:
This, in my opinion, is the most important key.  Listing before the house is 100% ready is a mistake that you will regret.  Many sellers are talked into premature signing by realtors who are afraid of losing the listing.  Repeat after me:  "You don't get a second chance to … (1 comments)

social media: Don't Take My Word For It - 01/17/10 03:20 PM reported that as of January 1, 21 percent of homes currently on the market have experienced at least one price reduction. Read more..
Has La Quinta Home Prices Hit Bottom?
It's the question everyone is asking. Has La Quinta's market hit bottom? According to the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.), home sales in California hit bottom more than two years ago, and the median home price of an existing, single-family home reached its trough in February. 
Myself and even some economists are forecasting another surge of foreclosures in 2010.  However, C.A.R.'s economists expect that foreclosures will remain flat this … (1 comments)

social media: WHO DO YOU KNOW- THAT I SHOULD GET TO KNOW? - 01/15/10 06:33 AM

You hear about the guy OR the Agent who is "CONNECTED".... WHAT DOES THAT MEAN?
I think it means he knows someone, who knows someone that can make a DEAL HAPPEN-- Don't you want to be that "CONNECTED" AGENT??
Tom Ferry shares a great Coaching message about the degrees of separation-- and how close we all are to our next big innovation, breakthrough, or TRANSACTION! By committing to ENGAGE people and use THE POWER OF PEOPLE, you can expand your sphere of INFLUENCE and GET TO KNOW the people who will help you reach your goals!

social media: Make Sure Your Web-Site Gives Consumers What THEY Want! - 01/13/10 07:58 AM
Tom Ferry gives great tips and sound advice on the BASIC things your site needs to capture consumers and keep them coming back to your site! It is as simple as giving the customer what THEY WANT ! What are YOU offering as far as INFORMATION AND DATA-- to keep your clients informed on the Market Picture? Are you staying CURRENT AND RELEVANT? Watch this short video for a STRATEGY to MAKE IT HAPPEN! … (3 comments)

social media: Auto-feed your Blog/RSS to Twitter and Facebookk - 01/13/10 03:47 AM
If you're looking for an easy way to get your information to multiple sites at once, you may want to try twitterfeed.  You can automatically have your blog posts from ActiveRain or any other blog show up on your twitter account, your facebook page, and many other places without ever having to log in.

It's as simple as this:  Signup for a twitterfeed account.  Find the URL for each of your blogs' RSS feeds.  Set up a feed for each of these blogs in twitterfeed, and select where you'd like the information to be duplicated - on Twitter, … (2 comments)

social media: How to Use Twitter for Business ! - 01/13/10 01:29 AM
After my post on How To Write Better Facebook Status Updates... I had many requests for help with Twitter. Alot of people have been reluctant to jump in and start using Twitter to expand their brand and get more business. Here is a quick and easy video to help you get a feel for what you can do on Twitter-- and how to set up your Business Twitter account in just a few minutes!
How To Use Twitter For Business on Howcast … (10 comments)

social media: How to Write Better Facebook Status Updates... and get people to read them! - 01/11/10 12:51 PM
Ok, so you have joined Facebook and added your friends, family, clients, and classmates. Maybe you even have established a business page and created links for your Fans to find you... Now, what can you do to get people to read your updates and better yet, RESPOND and ENGAGE? HERE ARE SOME TIPS TO HELP YOU WRITE BETTER FACEBOOK STATUS UPDATES by ENGAGING YOUR READERS!
How To Write Better Status Updates on Facebook on Howcast … (27 comments)

social media: La Quinta Luxury Vacation Homes Available - 01/07/10 03:05 PM
Looking for a luxury vacation home to rent in La Quinta or Palm Springs? The weather forecast calls for sunny skies and 80 degrees by this weekend. Yes, I said 80 degrees in January!
One luxury home available in La Quinta is this grand home in Desert Club Estates. This newly remodeled home features two master suites, plus 2 additional bedrooms to sleep 8 people comfortably.
Amenities include 3 HDTV's, upgraded stainless steel appliances, granite, fireplace in great room, and pool & spa with southern mountain views! Also enjoy a large enclosed back yard with fire pit and plenty … (2 comments)

social media: TIGER WOODS story FLAUNTS THE POWER OF TWITTER! - 11/30/09 12:16 PM
The Tiger-Gate story is an amazing example of the power of Twitter and the Internet-- I received a BNO news report on my Blackberry 45 minutes before it was released by CNN. Thanks to Google and Twitter the info came out almost an hour before I saw the crawl on the bottom of my ESPN football screen.  This is why the internet is going to be the RUIN of major news networks and traditional ways of communicating.
Now, the Tiger story is not the most important thing-- and there is really no reason we all needed to have the early scoop-- … (6 comments)

social media: Got a Listing from Blog on ActiveRain! - 11/23/09 03:29 PM
Well I wish I could say it was me... One of our amazing Team Members at the Lori Bowers Group got a great listing today directly from her blog on ActiveRain !  Tina must pack alot of punch in her blogs-- because her new client found her after only 39 BLOGS during the last year!    He was dissatisfied  with his current Realtor and told her he had done some extensive research on the internet.  Her new listing found her ACTIVERAIN BLOG!  I was so happy for Tina-- and also thrilled that clients can actually materialize from our diligence on ActiveRain....Now I … (8 comments)

social media: Tweetdeck or Hoot Suite - 11/08/09 12:06 PM
I have tried both of these Twitter helpers... and I have found that Hoot Suite actually offers more.  It came later in the Tweet craze and has had time to learn from other formats.  With Hoot Suite you can actually track your tweets and find out how many clicks you are getting on any of your Twitter accts... and follow individual tweets.  This can be a terrific tool for letting us know which tweets are reaching our clients/friends.... plus you can even see the regional demographics on each tweet.  Are your tweets being followed in Brazil?  I wonder????

social media: Facebook-twitter-youtube-blogging- oh, my! - 11/04/09 03:36 PM
I am getting it all connected-- and once you do your work becomes easier.  Once you are connected-- your blogs, or tweets, or other content is shared thru all the networks and reaches the maximum number of poeple.  Now, all we have to do is come up with good, interesting content, be honest, and share with our clients, friends, family and fans.  Easy peasy.  And every once in a while... write a letter! 
We are so lucky to be living in a time when we have so many tools available to us!  Stay connected-- get connected!

social media: Being Thankful this Novemebr and giving back in La Quinta, CA 5k run - 11/02/09 02:30 PM
If you are a local to our desert, you know that Marthas Village & Kitchen is a huge part of helping out the less fortunate in our Coachella Valley.  So here is the perfect opportunity to show our gratitude for what we do have and the blessings we have been given even in this tough year. 

Thursday, November 26, 2009 @ 8:00 AM local time
La Quinta Park79255 Westward Ho Drive
Brief Description
Help Martha's Village & Kitchen provide over 500,000 meals this year. You can help change the lives of your neighbors in need. … (0 comments)

social media: Putting e-pro to work! - 11/02/09 07:29 AM
I have just begun the e-pro class and have found most of the material very familiar--- With any web experience at all you can breeze through the first module.  But I have found some good ideas to put to use-- that I had'nt used before. 
One of the ideas involves creating a domain with your property address:  eg., that sends your clients and prospects directly to the specific page on your site for more info on the property.  To take this idea further-- I have created business cards that have a picture of my listing and the web address of … (2 comments)

social media: Buyer says "Huh"? The importance of NOT using acronyms when speaking with clients! - 11/01/09 02:03 PM
Buyer says "Huh"?  The importance of NOT using acronyms when speaking with clients!

A few days ago, I was showing property to a first time home buyer.  We had looked at everything available in her price range and nothing seemed to fit her needs.  I told her that I would check on any "FSBOS" listed as soon as I got back to the office.  Her response, "HUH"?  I apologized and then explained that fsbos are For Sale by Owner properties.  I started thinking back and wondered how many times I may have used acronyms when I should be spelling … (3 comments)

Kathy Schowe, La Quinta, California 760-333-8886 (California Lifestyle Realty) Ambassador large

Kathy Schowe

La Quinta, California 760-333-8886

La Quinta, CA

More about me…

California Lifestyle Realty

Address: 50-200 Avenida Vista Bonita, LaQuinta, CA, 92253

Office: (760) 564-1200

Mobile: (760) 333-8886

Email Me




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