Is it time to change your marketing strategy??? - 11/30/10 04:27 PM
Most advertising tells you how great the company paying for the ad is, or how old they are, or how they are # 1 or some other cute and uninteresting facts.
This is called Institutional Advertising. The way it is used by most people is a pure waste of time. It doesn't give any good reason for the reader to pick your services over another. It doesn't make a case for the services you sell.
The way most companies do it, it comes across like this, "Buy from me instead of my competitor, for no other reason except that I say … (0 comments)

Be Careful Opening a Charge Card this Holiday Season - 11/30/10 11:28 AM

One discount that shoppers should think twice about is the popular “Open A Charge Card, Save 20%” promotion. The short-term savings may be tempting, but the long-term costs may be huge.
It’s because of how credit scores work.
“New credit” accounts for 85 out of 850 possible credit scoring points, with new credit defined by such traits as:
Number of recently opened accounts Number of recent credit inquiries Time since recent credit inquiries Proportion of new accounts to all accounts These traits are negatives against a FICO score so with each new, in-store credit card application, a person’s credit score … (3 comments)

Make a friend first, make a sale later - 11/30/10 12:34 AM

Hey guys, I heard a great saying today, "Make a friend first, make a sale later." What a great concept. Join groups where you have similar interests - gardening, travel, motorcycles, etc. and make friends there. Then intertwine what you do in the conversation - "I have a great house for sale that has a perfect motorcycle garage...."  
… (5 comments)

 
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Kevin Whatley

Shreveport, LA

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Universal Home Mortgage

Address: 900 Pierremont Road, Suite 104, Shreveport, LA, 71106

Office Phone: (318) 675-1010

Cell Phone: (318) 470-6154

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