1. Best Practices For Achieving Global Outreach And Global Visibility (Are you working in a global market?)

• The Internet is where people look at homes first
  
• Attend real estate related events and conferences a) How do you get visibility?
  
• Talk to people
  
• One-on-one with qualified sphere and target the ones to gain the most exposure (who is giving you the most value?)
  
• Customize your one-on-one
  
• Minimize time spent
  
• Qualify them
  
• Follow up regularly
  
• Share point of interest and humor
  
• Remain memorable

2. Best Personal Marketing Strategies (What are you doing to maintain visibility in your market area?)

• Blog
  
• E-Postcard
  
• Community letters
  
• Join organizations and groups
  
• Share information with sphere
  
• Have a business lunch weekly
  
• Ask what you can do for them? (give lunch first then ask what you can do for them)
  
•  Permission based marketing
  
•  Follow up 5-7 times
  
•  Facebook, Twitter, Linked-in (Social networking)
  
•  Name-tags worn everywhere
  
•  Company t-shirts – wear socially
  
•  Keep visible
•  Send out “just sold” postcards
  

 3. Do You Have A Market Niche? (What is your market niche and do you feel you can have multiple market niches?)

• What is your niche? Sports, waterfront properties, short sales, auctions, firemen/teachers, church, investors, REO, ethnic groups, politics, hobbies (example: golfer sells golf front properties; boater sells waterfront, etc.)
  

4. Best Practices For Effectively Marketing Your Listings (What are you doing that the competition is not?)

• Pull owner/occupied in three mile radius and target the tenants (renters being able to buy)
  
• Press releases on property (send bullet point information to Roger – it MUST be newsworthy) Press release gives you exposure
  
• Video: Example, testimonials, show points of interest for the property – emotional. Example: horse farm – show videos of brushing horse, etc.
  
• Track your results
  
• Understand sellers’ motivation; reasons for urgency; get down the price; keep focused; keep their fire burning (three main points are exposure, price, accessibility)
  

5. Best Practices For Marketing To Buyers

• What are your most effective ways for finding new buyers?
  
• Look at previous buyers
  
• Work your database
  
• Listings must be the right price
  
• You are what you advertise. Advertise $200,000 properties and you talk to $200,000 buyers; advertise $2 million properties and you talk to $2 million prospects.
  
• Open House
  
• Outreach to lead list (database)
  
• Ask all “who do you know”
  
• Ask for the referral
  

6. Best Practices For Holding An Open House (What are the best ways to get prospects to your open house?)

• Ask to be added to your brokerage website
  
• Realtor.com
  
• Make it a themed event with food (one invite to brokers; one to prospects, etc.)
  
• Send out e-flyer
  
• Door Hangars
  
• Send personal invitations (ex: 20 personalized invites to neighbors)

   a) What are your best practices for post open house follow up?

• RSVP from the invitation (gives you great “in” with the people who responded
  
• Neighborhood listing potential (may get a neighbor’s listing)
  

7. Effective Database Marketing (How important is database marketing today? Very important!)

• If you are not using, you are going out of business
  
• How often should you touch your database?
  
• Important to follow up with database; three times per month
  
• Share your best database marketing strategies with agents you know (the favor will be returned)
  
• Send useful information
  
• “Call to Order” (Ask for a referral)
  
• Take advantage of company-provided marketing
  

8. Free Marketing Initiatives (What do you see as the most effective marketing strategy that is absolutely free?)

• Blogging
  
• E-postcards
  
• Social networking
  

9. What Are You Going To Do Differently To Market Yourself And Your Properties In 2010?

• Do inventory of what has been most effective: look back and reuse your most effective practices.
  

10. Best Marketing Practices To Do - Today

•  Communicate one-on-one (make phone calls)
  
•  Mirror the client’s personality
  
•  Ask “Who do you know?”
•  Ask for the referral
  
•  Get involved with a charity
  
•  Mail 20 personal invitations to neighbors (personalized) around your open house
  
• Personally written thank you notes “from the heart”