Real estate blog entries tagged with seller by Lane Bailey, Realtor & Car Guy (Century 21 Results Realty)

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seller: I got the nasty email... I'm not fair! - 05/31/08 01:06 PM

That's right. I don't play fair.
I wish I knew who sent it. I'd like to call and set the record straight.
I DON'T play fair.
My job isn't to play fair, my job is to present MY seller's home better than competing listings. My job isn't to play fair, it is to get MY seller's house sold so that they can go on with their lives. Maybe they need to move across country, or they have a new baby... or the kids have all left for school... or they finally found that 69 RS/SS Camaro that they have been looking … (25 comments)

seller: SpaceDesigner... Is that the guy that paints the DeathStar? - 05/29/08 04:59 PM

No.
Actually, it is a cool tool that we have started deploying on some listings. It allows a viewer to take furniture, re-size it and insert it into a virtual floor plan. Spin it around, drag it from room to room... check stuff to see what hits and what fits.
It is a normal process that people go through when they find a house they really like.
Will my furniture fit?
I've had clients that eliminated homes based on a grouping of furniture. Perhaps they just got a new suite of furniture for the bedroom... or a new flat screen... or … (5 comments)

seller: Cool Tool for Buyers! - 05/28/08 02:47 PM

On our newest listing, we have really rolled out the tech. Of course the seller gave us a great canvas, but here are a few of the cool tools we are employing:
Single Property Blog. Instead of a couple of pages, or worse yet, a page, we decided to go whole hog... school info, community info, county info, house info... A load of pictures. We are approaching 200. Why should a slice of toast on Ebay have more pictures that a 6600 sf home? Video... when pictures aren't enough. Virtual tour... when video isn't enough. And then there are a couple … (7 comments)

seller: And the worst part is that it is... - 05/24/08 02:26 PM

... from REALTOR Magazine.
In the June 2008 issue, on page 42, there is the following statement.
Tip 3: Build in a preset price reduction. While all our practitioners agreed that arriving at the right price the first time is the goal, sometimes you have to be a little more flexible, especially if you are in a marketwhere prices are in decline.
It goes on to name an agent and deliver a quote.
But here is the thing... in a decling market, getting the price right the first time is imperative. If we wait 30 days or 60 days, not … (13 comments)

seller: Anatomy of a CMA, Part II - 05/24/08 01:18 PM

In Part I, I detailed just what a CMA was and how how to look at it.
In this episode, I am going to talk about how is is put together.
Very carefully.
This is not a science, although there is a bit of science involved. And any appraiser or agent that tells you otherwise is probably pulling your leg. There are a few circumstances where value can be pegged hard, but as soon as the properties aren't exactly the same... art is introduced.
So, your agent is going to assemble the comps in the 4 different catagories.
Solds Pendings Actives … (4 comments)

seller: Anatomy of a CMA, Part I - 05/24/08 12:55 PM

Pretty much ANY real estate agent you use... with the exception of some of the limited service brokers that just put your listing on the MLS when your credit card payment clears... perform some sort of CMA on your property prior to listing.
But what IS a CMA?
That is a great question, and there are a few answers... depending on local tradition.
The C could be Comparative, Competitive, Comparable, Current... I think some people just pick something and run with it because it starts with a C.
The M is almost always Market.
And finally, the A is almost always … (0 comments)

seller: Can you feel the (Google) power? - 05/24/08 04:39 AM

I sure can.
Ten hours ago I posted up a blog entry about a listing. This morning, I ran a search on the address. The A|R post rank #1. Trulia was also on the front page at #2. My blog came in #3. Under the #1 ranking there were actually two posts... the other was posted 12 hours ago.
There are a few things that make this pretty cool. The particular listing was withdrawn prior to me listing it, so there was a web presence for the property. It isn't as if I was working with a blank canvas.
Previous to … (8 comments)

seller: Bribes for the Broker Caravan? - 05/17/08 03:28 AM

I'm really curious about this...
Every single day I get emails announcing Broker Tours or Broker Open Houses for properties where there is some "inducement" to show up.
Gas Cards Grab Bags Food Gift Cards Chances to Win Trips Shopping Sprees Does this really work? To get something more than just bored agents?
When I first came in to the business, I held one of these events at the insistance of my seller. After collecting the cards, I did some searches (note, I did not search every single agent out) and found that most of the agents weren't that active in … (19 comments)

seller: What Technology do I think consumers want? - 05/16/08 02:44 PM

And if you are a consumer, I'd LOVE for you to post up with your desires here...
Generally, there are three classes of technology I am going to talk about:
Stuff I am currently working into the mix. Stuff I will be looking closely at working into future listings. Things that are either not making the cut, or aren't ready. Stuff I am currently working into the mix... Video. Interactive floor plans. Blogs for properties. I feel that video is starting to become a force in real estate on the web. The public is becoming increasingly comfortable with video and I … (6 comments)

seller: Newsletter #3 is on the way... - 05/07/08 04:29 PM

If you are one of my subscribers, the newsletter is sending as I write. If you aren't a subscriber, you should be... I have a few great posts from LaneBailey.com, and as always, the best of them make it over to GarageHomesUSA.com as well.
Of course, I will never sell, rent, give away or knowingly disseminate your email or any other info needed when signing up. And I will only send out a few emails a month... in fact, I have only been doing one per month, but would like to be able to send out weekly mails if there is … (0 comments)

seller: Bidding for listings? - 05/03/08 06:31 AM

Let me start by getting this out of the way.
Agents, this is a public post... on purpose.
If you are a seller, and you are doing your job right by interviewing a couple of different agents, you are going to run across agents that are bidding for your listing. What does that mean? It is simple. Some agents will aim high on the CMA (Comparative Market Analysis) in order to try have a better shot at listing your property. There are a couple of reasons... and none of them are good.
Inexperience. An agent might simply not have a … (8 comments)

seller: Is FSBO the way to go? - 04/30/08 02:52 PM

Maybe. Maybe not.
Let me draw a parallel.
I often hear from sellers that are choosing to go unrepresented that they can do just as good of a job as an agent. After all, it isn't that hard... and they can save a LOT of money. Right?
Maybe. Maybe not.
Since many of my readers are car people, I'll put it on those terms.
Anyone can run up to Home Depot and pick up a nice little 110v Lincoln Welder. Walking out of the store about $500 lighter with the welder, helmet, wire, gloves, grinder, and assorted consumables and other … (7 comments)

seller: Unacceptable... - 04/26/08 07:48 AM

While coming home from ice skating with my son today, I drove by a listing. It looked kind of interesting. Pretty yard, nice area. It made me a bit curious...
So, when I got home and my son was taking his nap, I looked it up on the MLS. I'm not going to discuss the price because it is not material. I didn't run comps to see how well priced it was for the neighborhood, but my gut tells me it is close.
But what I saw was completely unacceptable. I sure hope there is a reason, but I really … (67 comments)

seller: Monday, marketing Monday... - 04/14/08 03:48 PM

I think there is one thing that many real estate agents... and many sellers... forget when building a marketing plan for a house.

The intended audience has a population of one...
And that doesn't just mean the advertising and copy-writing. It can even mean the presentation of the home. Staging. Decor.
Street of Dreams v. Assimilation Acres
If you've ever been to the Street of Dreams or any of the other events where decorators have Carte Blanche to do as the wish in extravagant homes, you will notice that as the crowds wander through the homes, there is … (5 comments)

seller: Three things sellers can do to help their house sell - 04/12/08 09:02 AM

There are a lot of things that sellers can do to help seller their home faster and smoother. Here are a few. For more info, be sure to contact me to enroll in our Free Seller Seminar coming up in May.
Be Proactive.
A great example of this is a pre-listing inspection. Generally, after an offer is accepted, and a home goes under contract (enters escrow in other parts of the country), there are only a couple of reasons things fall apart. The most common one, especially in the last few years would be buyer financing falls through. If it is … (5 comments)

seller: Newsletter #2 has mailed!!! - 04/10/08 07:44 AM

I have found a better newsletter solution, and sent out Issue #2 of the GarageHomesUSA & LaneBailey.com newsletter. This is by subscription only, and sign-up is available on LaneBailey.com (top of the page, right side). It is what is referred to as a "double opt-in", meaning that you sign up, and then you will get an email confirming the sign-up a few minutes later. Please add the newsletter to your approved senders list so that images will come through.
I grabbed a few of the better blog posts from the last month and sent them out to the subscribers. In the … (5 comments)

seller: Pump up the sunshine, dance, dance...? - 04/08/08 08:42 AM

Earlier, Audrey June-Forshey posted a Member's Only blog taking listing agents to task for the attitude when presenting offers to their sellers. In essence, her point was that we needed to present those offers in a positive light. I didn't completely agree. There were some very good point, and the comments to her post were quite positive... and then I came along. Here is my comment:
I'm going to step out on the limb here and disagree...
My job isn't to present the offer in a positive manner. If the offer is crap, my job is to tell my seller that the … (30 comments)

seller: "I'll just wait for my price." - 04/05/08 04:23 PM

I hear that a lot.
Let's talk a little about pricing strategies.
Everyone knows that if one wants to sell something fast, drop the price enough and the buyers will come out of the wood work. If, as an example, one has a house that might normally sell for $500,000, and they price it at $350,000, it is likely that an investor will scoop it up fast.
But, the converse is not true. It is a common (borderline) though, that if we want more money, all we have to do is wait a little longer. And, the reason … (13 comments)

seller: I'm almost there... - 04/03/08 03:04 PM

but not quite.
I've been working on my video contest entry. I still think I need some work. I'd love to hear some impressions. Don't worry, I can take it. I already am not loving appearing on camera... and I know that I need better actors... but hey, fast and cheap. I might have to try something with an actual budget.
Thanks for viewing it.
… (18 comments)

seller: Seller Seminar Survey - 03/26/08 05:26 AM

I posted a couple of days ago here, and yesterday on LaneBailey.com about an idea I had for a Seller Seminar.
As things like this have a tendency to do, it has changed even in the last 24 hours. People that have sold homes previously, but not that recently, or in one case fairly recently, but not smoothly... wanted to be included. So, done.
I posted a survey on my other blog about the issues that face sellers, and what they would like information about. If you might be interested in the seminar, I'd love for you to visit the survey … (2 comments)

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