The Language of Luxury

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Services for Real Estate Pros - Napa Consultants
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If you want to attract buyers and sellers to work with you, be sure that the words you use in all your messaging are accurate and communicate your intent and your savvy. Make it a point to understand all the connotations of each word you use, and that you use it in its proper context.   Use the d...
We spotted this lovely bouquet of Asiatic lilies in the lobby of our newest hotel, The Santa Barbara Inn.  We were impressed that their florist chose Asiatic lilies over Oriental lilies for their small intimate lobby, because the Oriental lilies have a heavy fragrance. This fragrance can be overw...
Every time my sister in law (Ron's sister) and her son (our nephew) go to High Point Market in North Carolina, to buy for their furniture stores in Denver, they send us their tongue in cheek picks, "Best In Show."  Here are some of their picks.This headboard could make you feel very royal when yo...
Are you certain about your brand identity? Can you succinctly communicate this message as a clear brand signal to your target market so they can instantly grasp how you are distinct from your competition? In the context of gaining and sustaining market leadership in luxury real estate or any othe...
Yesterday at the Santa Barbara Farmers Market, all types of flowers were displayed.  We were drawn to these dahlias pictured above. For us, they are a great expression of this quote:Flowers...are a proud assertion that a ray of beauty outvalues all the utilities of the world.Ralph Waldo EmersonWi...
These beautiful flowers pictured above also known as Mexican sunflowers are known as the nectar flower favorite of Monarch butterflies.  They are an annual plant for most of the US, and a perennial in USDA zones 10-11.  They are native to Mexico and Central America, and have a long growing season...
When we left this morning for the Santa Barbara Farmers Market, it was cold 55F.  By the time we got back a few minutes ago, it had warmed up to 75F. Safflowers from which oil is derived are in season again. (pictured above) We loved the contrast of colors of the leaves and flowers.Rainbow chard ...
While going to get the mail, I noticed that one of our favorite trees, this lovely Liquidambar (pictured above) also known as  the American Sweetgum tree has begun to the process of turning its leaves.  Yes, we have fall colors in Southern California!We wish you all a great Friday evening and a w...
Last evening we had dinner on the patio at Convivo.  The weather was perfect, as is the view pictured above. The sun was starting its setting dance illuminating the palm trees pink.  We enjoyed their happy hour menu with a glass of Tempranillo, a full bodied red wine from Spain.  Every item we ta...
We enjoy following James Dray 's posts on various historical figures that have contributed or were notorious in American history.  We always learn something new.   Last Sunday, we noticed that James mentioned in a post that he was heading to North Carolina for a conference held by his company, Fa...

Ron and Alexandra Seigel

Luxury Real Estate Branding and Marketing
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