The Language of Luxury

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Services for Real Estate Pros - Napa Consultants
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RECENT BLOG POSTS
Matilija poppies are native to Central/Southern California.  They grow wild in dry washes and canyons, and they bloom from May to July.  They are naturally drought tolerant and like to spread themselves and can grow up to 8' tall.   There is a big Matilija bush at the San Ysidro exit of the 101 f...
05/28/2016
Opo squash made its debut at the Asian vegetable table.  It is a type of Calabash squash. It has a mild flavor and is a bit sweeter than zucchini, according to the farmer.We love the color of these red sweet onions, and they are delicious grilled.This zucchini varietal caught our attention.  They...
05/28/2016
Walt, the wine guy,  recommended this Gavi made from 100% Cortese grapes.  Cortese Grapes are grown in Northern Italy in the Piedmont region.  The wine is named for the town where the grapes are grown.  According to the critics: "This expression of the grape, Cortese, is fresh, clean, and crisp, ...
05/27/2016
We are big fans of hydrangeas.   We have a bright pink one growing by our front door, and we enjoy seeing it on a daily basis.  We discovered the Snow Queen (pictured above) on our visit to the meditation gardens in  the Pacific Palisades.  This is an oak leaf cone shaped hydrangea bush. It is so...
05/27/2016
 On a recent business trip to Newport Beach, CA, we were able to combine two days of meetings into our first day. That made it possible to hang out and luxuriate in our hotel the next morning to avoid L.A. traffic on the way back to Santa Barbara. Sipping coffee and reading four newspapers in pri...
05/26/2016
In Western culture, these three monkeys representing "Speak No Evil, See No Evil, Hear No Evil" is associated with "looking the other way, or feigning ignorance".    In  Eastern Culture, it means: know that Evil is there, just don't spend time focused on it.  When one focuses on the negative, it ...
05/26/2016
We journeyed down the California Coast bound for Newport Beach and its environs.  We had several meetings scheduled.  After our meetings we dined at a restaurant on the waterfront, and this yacht was part of the view.  I took this picture from a new vantage point as the valet was getting our car....
05/25/2016
Last Friday, we had an appointment in the Pacific Palisades, which is a community in Los Angeles County. We were minutes away from one of our favorite gardens, the Self Realization Lake Shrine.   When we lived in Los Angeles, we often took "time out" here.  The windmill (imported from Holland)  w...
05/24/2016
In Part 1, we shared that owning top-of-mind status in a local restaurant category is what leads to owning the lion’s share of business in that niche. The same brand strategy principles apply to luxury real estate marketing; it is all about focus and a great brand story. This is especially import...
05/23/2016
This is a limited edition of this lounge chair designed by Marcel Wanders.  It is sold by Louis Vuitton--price upon request.  The store was closed when I took this picture.  What is great about this chair, is that it can be dissembled and the parts fit inside each other for easy transportation.  ...
05/22/2016
Rainmaker
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Ron and Alexandra Seigel

Luxury Real Estate Branding and Marketing

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