The Language of Luxury

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Services for Real Estate Pros - Napa Consultants
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We have blue skies with wispy clouds this morning.  It is cold by our standards, 46 degrees as I am writing this post.    We are expecting a high of 62 degrees.  Eden garden's lettuce arrangement is very creative and looks like a horseshoe.Kale of many colors continues to tempt the eye and stomac...
It rained buckets last night.  When we woke up this morning it was pouring, and we had flash flood warning alerts on our phones.  Since we had errands in town, we braved the rain.As we headed home a patch of blue became visible for a few minutes, but the rain kept falling.  We stopped at home to ...
On a recent walk with Quincy, we noticed this batch of mushrooms growing in Quincy Park. This is due to the recent rains we have had.  We are certain these are poisonous.When we lived in Napa, we had several large oaks on our property, and chanterelle mushrooms would grow near the trunks.  The ra...
Once again the owner of Carpinteria Wines, Jane, shared a great find with us. She pointed out this bottle, and said it is the hottest selling bubbly in the store.   Pictured above is Saint Hilaire Limoux Blanc de Blanc Brut 2014.  It is made in the traditional Champagne method,  We really enjoyed...
Photo by © Thinglass | In a previous post we asked the question, “Does Your Unique Promise of Value Have An Expiration Date?”  We indicated that features such as using drone photography in your luxury real estate marketing basically have a shelf life because it can be imitated, but...
We both marvel at the beauty of the Cold Spring Canyon Arch Bridge located in the Los Padres National Forest.  It is the link from Santa Barbara to Santa Ynez, where the wine country begins. "It is the 5th longest span arch bridge of this supported deck type in the world.  At its highest point, t...
 The old adage, "Red Sky In The Morning,, Sailor Take Warning" means that rain is expected and sailors should stay home.   "Red Sky At Night, Sailor's delight "means clear sailing the next day.  These two phrases has been used to forecast the weather for two millennia.   A half hour has passed si...
Articulating your unique promise of value is one of the trickiest aspects of personal branding in the luxury real estate arena. Sadly, many agents mistake features, like the latest and greatest website design or the best market reports, as their unique promise of value.  The difference between a ...
Here is a example of a kale everyone can love.  The photo above is of ornamental kale that looks like roses.  Ornamental kale can be grown in zones 2-11.  They do well in containers also.They are perfect for winter gardens and survive up to 5 degrees F. They continue to flower into late Spring. I...
It is a beautiful clear morning, 49 BRR degrees with an expected high of 70! All the farmers are here this morning, and the selection of fruit and vegetables are wonderful.  This is the season for natural vitamin C, citrus abounds!Leeks and celery, two essential cooking ingredients for flavoring ...

Ron and Alexandra Seigel

Luxury Real Estate Branding and Marketing
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