The Language of Luxury

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Services for Real Estate Pros - Napa Consultants
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One of favorite small wineries in Napa is ZD.  ZD stands for "Zero Defects" as well as for the two families Zepponi and deLeuze.  We always admired the label's classy design.  We have tasted and loved all their offerings including the Chardonnay, the Cabernet and the Pinot Noir.  We were fortunat...
This golden cymbidium orchid came home with us a couple of days ago.  It is near our bedroom window.  At the moment the picture was taken half of it was lit by the sun. The light made it look as if there were two different colors of orchids growing together. "An orchid in a deep forest sends out ...
Happy Saturday to all!  Yes, we have tomatoes in Mid-December, and they are still tasty. Those with a funky shape are Cherokees.  They are super sweet and one of our favorites.Dates are also showing up at the market. We are so appreciative of having organic dates here.  No chemicals are added in ...
We have enlisted Jane's, the owner of Carpinteria Wines, help in furthering our education on Italian red wines.  She highly recommended this wine which comes from the Piedmont region, since we are already familiar with Barolo and Barbaresco which are made from the same grape. The photo above show...
We just had to take a photo of this very fit Santa.  He stood there smiling and showing off his trim slim self.  He told us that Mrs. Claus has had him on a very healthy diet.  Since last Christmas he has been running a mile a day three times a week, and  practicing Yoga and meditation.   Happy F...
In our earlier post this morning, we mentioned that we bought a Zinfandel to pair with our dinner yesterday.  Unlike the other Zin, this one is not fruit forward. It is well balanced.  Here are the winemakers notes: This is a great expression of Zinfandel grown in the cool southern end of the Rus...
Taboo branding and marketing is a great way to attract someones attention.  In our time starved world, it can do the job effectively.  It has value in that it takes a person out of their humdrum existence, and gets them to notice the brand.   Yesterday evening, we stopped at Carpinteria wine to h...
We took this photo in North Key Largo, Florida, last week.  It was right next to the door into the hotel where we were staying.   We thought it was a charming decoration for the Christmas holiday.   Wishing you a wonderful Wednesday, and don't forget your letter to Santa!  Enjoy your day and even...
This marks the second week of the fires that moved into Santa Barbara.  It has been life upside down.  The picture above is from Joe's Cafe established in 1925, the only place we found that was open for breakfast yesterday morning.  By the way, food, service and coffee were excellent!The upside d...
 We are constantly asked by luxury real estate marketing professionals and others: " What is a Brand Identity/Strategy?" Here are our six principles for creating a brand identity/ strategy. A Brand Defies ConventionA Brand Has DefinitionA Brand does not CompromiseA Brand is UnexpectedA Brand is U...

Ron and Alexandra Seigel

Luxury Real Estate Branding and Marketing
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