The Language of Luxury

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Services for Real Estate Pros - Napa Consultants
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
 In a listing presentation, when you are up against a competitor whose company brand is not perceived to be as “prestigious” as yours you may have an invisible handicap that has nothing whatsoever to do with your own competence as an agent. In luxury real estate marketing, perception often supers...
"How do I break into the luxury real estate market?" is one of those questions we are frequently asked.  We usually recommend if they are new to the real estate market that they take a course on luxury real estate, such as the  Certified Luxury Home Marketing Specialist (CLHMS) designation for lu...
Smart real estate marketing often consists of doing what everyone else is not doing.  When you copy what everyone else is doing, you don't stand out, you become pigeonholed with all "those" real estate agents and companies.  One of the successful trends we have noticed  in real estate marketing i...
Written by Ron & Alexandra Seigel-ABOUT:  Napa Consultants, International specializes in the art of local niche marketing in affluent communities and they are the leader in brand strategy for the luxury real estate industry.  Working exclusively with entrepreneurs and professionals who are passio...
On a cloudy morning, the market was buzzing with great anticipation of the Santa Barbara Solstice Parade.  State Street (our main downtown thoroughfare) was closed at 8AM as were several side streets.  Tourists joined the locals in oohing and aahing over the vibrant colors of the market.  The tre...
Photo by Marco Rupena @dreamstimeIn our brand strategy work for real estate marketing professionals, we always emphasize the importance of having beautiful marketing materials.  This speaks volumes about you: whether it is in the materials of your listing presentation, your website, a property br...
 Step 1Great customer service is not a technique that you can mimic.  It can best be learned through you own direct personal experience. To run circles around your competition with superlative customer service requires a complete shift in attitude and also a shift in your fundamental ground of be...
 We had recently read a story of the rapid decimation of the elephant population who are killed for their tusks.  Over 33,000 elephants were killed last year. When we saw these two ads for Tiffany elephant jewelry, we were touched when we read the following words: "Tiffany is proud to donate 100%...
When it comes to innovative marketing ideas, we are all ears and all eyes for that matter at Napa Consultants International. The Net-A-Porter magazine ad pictured above captured our attention because it had a unique call to action that required the use of technology to delve deeper into the produ...
Santa Monica Bay-View From AboveSocial media is fine. But, as many of us have learned since its inception it is limited in terms of return on time invested. What does works without fail is meeting people face to face in your community. All you have to do is follow your interests and passions outs...

Ron and Alexandra Seigel

Luxury Real Estate Branding and Marketing
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