The Language of Luxury

Follow me
Services for Real Estate Pros - Napa Consultants
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
This is a photo of the third window with a chair theme in the display windows at Hermes in Beverly Hills. This chair is a good visual for the word, "discombobulated".Here is the fourth window featuring tall legs and mini chairs lassoed with an Hermes chain.  The tall legs look like they are gardi...
Two and a half years ago, we were in Mykonos hiking up to these lovely windmills, which date back to the 16th century.   We thought of these when we saw episode 2 "The Greeks" series on PBS, yesterday evening.  This is both an informative and entertaining series produced by National Geographic wi...
This is the photo of the second window of Hermes.   Four windows of chairs displayed in various states to make us smile, and no doubt wonder what the message of the window is all about!   There is no doubt that this series of chairs has created a mystery without clues! Any thoughts? Do you a them...
This morning I made it to Beverly Hills quite early about 45 minutes prior to my appointment.  After sipping a double espresso cappuccino leisurely while reading the Los Angeles Times, I took a stroll on Rodeo Drive.  Rodeo Drive has some of the world's top luxury brands.   This photo was taken a...
"The artist is the confidant of nature,flowers carry on dialogues with him through the graceful bending of their stems and the harmoniously tinted nuance of their blossoms.  Every flower has a cordial word which nature directs towards him"--August Rodin Dahlias as a flower speaks to us. We love t...
Being a warrior in the game of luxury real estate marketing requires that you develop a deep, rock-solid trust in yourself. Worrying erodes the very foundation of self-trust and is the ultimate cause of failure.  Are you a worrier or a warrior? Warriors may have an initial reaction to sudden, dis...
To win the competition for the attention of your target market, you need to consistently demonstrate that you are the brightest bulb with the most outstanding value proposition. One of the best ways to accomplish this is through laser-sharp messaging in your blog posts that quickly capture and ho...
We love going to Cold Springs Tavern which is a small restaurant tucked near a creek, and this is the actual stagecoach stop.  It was a place to change horses, take a snooze and have something to eat.  The food is really good, and the atmosphere is very peaceful, as this is on land that is part o...
Wabi-sabi (侘寂 ?) represents Japanese aesthetics and a Japanese world view centered on the acceptance of transience and imperfection. The aesthetic is sometimes described as one of beauty that is "imperfect, impermanent, and incomplete". From Wikipedia. We were noticed this wall of wood at a resta...
One of Quincy's favorite activities is catching lizards.  This morning he spotted one and Ron took a picture of the moment of victory!  And just as fast as he catches one, he lets him go, so he can race again to get the lizard. Occasionally the lizard drops tail, and that keeps Quincy's attention...

Ron and Alexandra Seigel

Luxury Real Estate Branding and Marketing
How do I become First to Come to Mind in My Marketplace?
Spam prevention

Additional Information