The Language of Luxury

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In late January one of our favorite teachers went to Bali to teach at a Yoga retreat.  When she returned we asked her about Bali and the people who live there.  Besides telling us how absolutely breathtaking the scenery is,  she like everyone else we have ever heard described Bali's natives as "a...
Lilacs are a member of the olive family and grow in shrub form.  The flowers are fragrant and attract butterflies.  In California, they grow in the colder, northern regions of our coast around Eureka.  The ladies who brought the lilacs to our market told me that they have a very short season and ...
It started raining when we arrived at the Santa Barbara Farmers Market, this morning.  Sweet Peas flowers brightened the scene with their bright colors.Spring strawberries are showing up on many of the growers' tables.Marcie's pies are delicious.  She makes them with all organic ingredients and f...
This morning I was over at Westerlay Orchids to refresh our waning orchids.  I spotted this beautiful birdhouse by Joe, Captain Of The Wood Elves.  Joe is a local artist, and he made this for Westerlay's booth at the local orchid show.  I love the colors and the artistry of Joe's creation! Wishin...
This lavender flower bed caught our attention as we were walking to a store.  It does very well in our Coastal area, and  there are many lavender varieties. It is not just a pretty plant!  Lavender oil can be used as an antiseptic for cuts, bruises and skin irritations.  It is known for its relax...
Last December, we wrote a post about cursive fonts, and the problems they can cause when it comes to developing a brand.  Recently when we drove by a shopping center monument sign depicted below,  both Ron and I read it as "Swille", and we wondered at the choice of the name.  The definition of "s...
This morning, we drove down to Oxnard (25 minutes away) for a couple of errands at two big box stores.  The scenery was magnificent with all the hills dressed in green and yellow mustard in bloom.  This is shot of our coast about 5 miles from home on the 101 highway/freeway.  We never tire of thi...
We spotted this beautiful golden yellow tree in bloom as we were walking to our friend's store in Scottsdale, Arizona.  This tree was an expression of spring  contrasted by a gorgeous azure sky.  "Behold, my friends, the spring is come, the earth has gladly received the embraces of the sun, and w...
When we saw this sign on the entrance of a yoga studio in Scottsdale, Arizona, we debated whether to take a picture and share it as a branding moment.  This is an example of taboo marketing, or how to get attention using a strategy that catches attention by virtue of the reference to a topic that...
Part 3We often hear that a goal of top real estate agents is to earn the trust of their clients so they become “clients for life”. These agents are in it to win it, the inner game of real estate that is! They have a mindset for professional longevity that can only be powered by passion and the jo...

Ron and Alexandra Seigel

Luxury Real Estate Branding and Marketing
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