The Language of Luxury

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Services for Real Estate Pros - Napa Consultants
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
This gorgeous heirloom variety of melon is aptly named for it creamy smooth outer skin with jade lines and spots.  The flesh is white sweet and firm, and may slightly remind you of honeydew melon.  It is a small size melon, perfect for two to enjoy plain with a squeeze of lime, or Italian style d...
After the market this morning, we decided to go have breakfast at The Cold Springs yes, I am later than usual with our Santa Barbara Farmers Market Report.  It was cold there 54 degrees, and Ron declared it was way below the temperature for "shorts weather"!  I think we are going to h...
 Written by Ron & Alexandra Seigel-ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, compa...
 The morning glory is a climbing vine.  It likes to wind around fences, poles, and other plants.  In Quincy park we spotted this glorious combination of red and purple in a sea of many greens. Flowers always make people better, happier, and more helpful, they are sunshine, food and medicine for t...
When our cruise ship docked in Naples, Italy, on the morning of Thursday, September 19th,  2013, we got off the ship with a mission in mind.  Find L'Antica Pizzeria da Michele, which was touted by Elizabeth Gilbert's book, Eat, Pray, and Love!  Every pizza is made to order.  They seat you, take y...
My father (A) always said that he did not like bragging about himself.  However, he loved bragging about his family and friends.  We are following in his footsteps by bragging about our clients, Plana Partners. Our clients, Jennifer and Victor Plana, listed and sold a property in Carpinteria that...
This shot was taken from our car as we headed into Santa Barbara, yesterday afternoon.  This is a pyrocumulonimbus cloud forming from the Rey Fire in the back Country.  As of this morning, the fire is 34% contained having burnt 31,255 acres.   A friend who lives in the area mentioned to us this a...
We loved the whimsy and the imagination that this window at our local Nordstrom's expressed.  It certainly stopped us in our tracks and made us smile and take a picture to share with all of you! "In the sweetness of friendship, let there be laughter and sharing of pleasures.  For in the dew of li...
 If your goal is to stand out as a luxury real estate marketing professional, it is important that you identify that which makes you unique among your peers.  Doing what everyone else is doing is what we refer to as “Simon Says Marketing!” Unique marketing comes from the heart and soul of your br...
Can you think of a single luxury real estate marketing professional who does not love getting referrals? Based on the law of reciprocity, generating referrals begets receiving them. The more you give the more you get. Yet, few agents make it their business to source referrals to non-competitive b...

Ron and Alexandra Seigel

Luxury Real Estate Branding and Marketing
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