The Language of Luxury

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Services for Real Estate Pros - Napa Consultants
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
RECENT BLOG POSTS
It was a dense foggy morning as we drove to the Santa Barbara Farmers Market.  We could barely see 30 feet in front of us!   The photo of the vegetable above is puntarella, and is a variety of chicory. Each of the shoots is sliced off and can be made into a salad with an anchovy dressing.  If you...
02/13/2016
I took this picture from the building that houses our Yoga Studio in Summerland, late this afternoon.  Summerland is a small hill town overlooking the ocean.  It has small narrow winding streets with lots of home perched on its sides for optimal.  The small street is filled with dogwood trees sho...
02/12/2016
I was focusing on the change in the sun as we were leaving after a walk on the beach.  As I looked at the photos, I noticed the silhouette of the couple kissing at sunset!  It is a perfect time to kiss! Written by Ron & Alexandra Seigel-ABOUT:  Napa Consultants, International is the leader in bra...
02/12/2016
If you are going to be top of mind in your luxury real estate market place, be sure that your brand stands out, and you are who you claim to be! Here are 5 ways to stand out: Yesterday, we noticed a big bin of these apples brightly packaged.  They stood among the rows of beautiful apples the mark...
02/11/2016
We recently enoyed the étoile Rosé, a non-vintage blend of sparkling wine,  This is produced  by Domaine Chandon, the Yountville, California, branch of Moet & Chandon producers of Dom Perignon Champagne.   We liked this sparkling wine which received a rating of 93 by Wine.com.  The bubbly is aged...
02/10/2016
We found several of these on our walk on Sunday at low tide. We have no idea what they are.  Does anyone know what this creature is?   Happy Wednesday,   Written by Ron & Alexandra Seigel- ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry...
02/10/2016
 The value of luxury real estate has as much to do with the quality of the home as it does with the home’s proximity to local lifestyle amenities. The agent or company who can demonstrate superior marketing savvy of the local lifestyle has a distinct competitive advantage.  Here is a video case s...
02/09/2016
Marketing done right is an answer to someone’s prayers.  This is as true for marketing luxury real estate as it is for marketing products and other services. An ad, whether online or in print, should focus on addressing the pain point of its target audience.  It should have a message that is so c...
02/08/2016
It was 75 degrees here when we got back from brunch and errands.  It was definitely time for the beach at low tide.  Here is Sandyland Beach, there were lots of folks sunbathing and even swimming!Look what the tide uncovered, perfect corral artwork!   Wishing you a great week ahead.  Enjoy the re...
02/07/2016
Happy Sunday!Written by Ron & Alexandra Seigel-ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal bra...
02/07/2016
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Ron and Alexandra Seigel

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