The Language of Luxury

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Services for Real Estate Pros - Napa Consultants
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Thanks to all the rains we have been blessed with, Chanterelle mushrooms have been growing amid the oak trees that dot the ranches and farmlands of Santa Barbara County.  They are one of our favorite wild mushrooms.  They are on the dinner menu this evening.Walla-walla onions are also a favorite ...
We have a cold sunny morning.  It was 43F degrees, when we headed out for our weekly Saturday shopping at the Santa Barbara Farmers Market. It was nice to see that those were absent last week were back.  One of our favorite vendors sells all kinds of organically grown nuts, such as peanuts, walnu...
We spotted these beauties, which had just arrived at our local Trader Joe's this morning, fresh from the farm.  We love asparagus, they are the quintessential spring vegetable.  We also love the white asparagus.  Unlike their green cousins they are covered with a black plastic tunnel to prevent t...
Yesterday, we headed out to the wine country for a break.  Highway 154 was being cleaned of rock and debris by Cal-Trans which had fallen on  the road as a result of the heavy rains.  On two occasions, we were stopped as traffic was reduced to one lane.  On the way home, I took this picture of th...
Packaging is a “mighty” important component of personal and company luxury real estate branding. If your packaging is spot on you can leverage the sense of touch as an additional experiential means of making an indelible first impression. Great packaging can give you a competitive edge by helping...
Our hotel in Rome was two doors away from this apartment building (now being renovated), where Roman Holiday starring Audrey Hepburn, Gregory Peck, and Eddie Albert was filmed.  It just so happened as we were walking out of our hotel, we saw a small group led by a guide telling them the story of ...
We were  introduced to Himalayan cuisine in Sonoma.  At the time, we were taking a 2hour pottery class.  After class, we would have lunch at Taste of the Himalayas with our teacher. It was a cute little place tucked in an alley behind the movie house. We loved eating there, and enjoyed the lightn...
Bob Stewart has challenged us to write a post about two tech tools we use in our business. This February Active Rain Challenge has been thought provoking. It was not easy to narrow down to just two, given that these days we rely on all types of technology tools which we now take for granted most ...
We salute Google for having created a website called, "American Democracy. Celebrate the history of the United States presidency and discover defining moments in American history". It is worth taking time to browse, and is beautifully designed.  This quote by Abraham Lincoln is great advice.   "I...
We often hear the phrase, "my competition is killing me!"  "I am so much better than agent X, who was chosen for the listing I should have had!"   And so on, and so forth...  This quote by James Altucher perfectly describes who the competition really is:  Your competition is not other people but ...

Ron and Alexandra Seigel

Luxury Real Estate Branding and Marketing
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