The Language of Luxury

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Services for Real Estate Pros - Napa Consultants
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
We had weather lately, really hot weather.  Even our little haven of Carpinteria, by the beach registered 102 degrees Fahrenheit on Monday.  Tuesday was a little better, and today was even cooler (still very hot).  So, we headed to the beach at low tide.  We loved how these 4 couples spaced their...
A great brand makes a strong impression when it is first encountered. Most real estate professional do not take enough time to craft their personal brand and miss this important opportunity. Wine makers know they only have seconds to capture the attention of their target market, because people bu...
We recently decided to test Mumm Napa, Brut Rosé.  The price was right.  Mumm's as some of you may know is a French brand of Champagne, and they make their Napa version in the same way as it is made in France.  We really enjoyed it! Here are the winemaker's notes:"A beautiful pink coral color and...
 One of the oldest forms of communication is sharing pictures. If you want your blog to actually be read by humans, not just crawling Internet robots, start your posts with great photos. Let your primary photo convey the overarching theme of your post.  It is a well known fact that communicating ...
 Yesterday, after the Farmers Market we had breakfast at the Cold Water Springs Tavern. Accross the street in a grove of trees, we noticed that the leaves are turning a lovely color of yellow.  "Autumn is a second spring when every leaf is a flower!"--Albert Camus, French writer and philosopher--...
We were invited to an event at this lovely home in the hills of Santa Barbara.  The folks who own this home xeriscaped (a style of landscape design requiring little or no irrigation or other maintenance, used in arid regions) their entire yard.  All the plants you see are drought tolerant and req...
It is a beautiful day here.  The market was busy and hints of fall are in the air.  These beautiful Thompson seedless grapes caught our attention with this magnificent display.White eggplant is a important part of South Asian cooking.  It is valued for its fruity, mild and mellow flavor.Aren't th...
Friday morning showed up at our bedroom window with a spectacular show.   It was a delight to watch these colors fade as daylight took their place.  Quincy , our cat, comes into our bedroom to greet us with loud purrs!  He is ready and eager to start his day.  It is time for his morning walk.  Yo...
We were clearing our storage room today.  As we plowed through boxes separating what we could get rid off, we found a box of albums and lots of pictures which had not made it to an album.  We fondly remembered our trip to Montana, and one of the hightlights was a river raft ride on the Snake Rive...
We have often stated that focusing on an underserved or uncontested market niche, and doing so better than anyone else in your marketplace, is the key to successful marketing. But, to pull this off you need to also have a particular mindset that we refer to as SINGLE-MINDEDNESS. Before you even b...

Ron and Alexandra Seigel

Luxury Real Estate Branding and Marketing
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