The Language of Luxury

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Our concierge in Rome told us we had to have lunch in Spoleto, Umbria, at  Ristorante Apollinare.  It has even been Michelin rated.  Following Siri's directions, we could not find the destination on the left which was a thick wall and the museum of antiquity next to it.   So we drove up to the sq...
If you are going to have a successful career in luxury real estate, it is important that you pay attention to the details.  This applies to your website, your marketing materials and how you do business.  When you pay attention to details, it engenders an additional level of trust. One of the man...
Script or Cursive fonts are often thought to be fonts that express luxury. This can be traced back to the Middle Age. Historically, Cursive writing was a revolt against Carolingian script considered heavy, rounded and uniform. The Italians tired of the calligraphy styles originated script styles ...
What we love about Rome is the convergence of style in the architecture.  In our opinion, you have to walk the streets to feel the history that is part and parcel of this great city. Cobblestone streets from ancient Rome are perfectly incorporated into the architecture of the Middle Ages and the ...
After the Farmers Market, we decided to head to the wine country.  We had not been there for two months or more.  We were delighted to find a new chocolate store located in the former water tower.Staffords Chocolate is made in Porterville (which is between Bakersfield and Visalia), and shipped to...
Although we have had chilly mornings (46 at I write this post), the heirloom tomatoes are gracing Tutti's stand at the Santa Barbara Farmers Market.These torpedo onions were glistening in the sunlight.  They are wonderful to eat sliced thin in a salad, and they are sweet tasting.And these little ...
 Brand consistency in every form is important to remain top of mind.  As we were walking in La Cumbre Plaza, we noticed the robin egg blue water dish for dogs.  Look at the water reflecting the true robin egg blue as the dish was in the shadow of a column.Here is the store entrance. Note the orna...
As we were entering the Milan train station for our short trip to Florence,  this lovely display of 21 flavors of Venchi's gelato caught our attention.  As we walked into the store, we noticed that Venchi makes their own chocolate.  They even had 86% cacao bars.  Of course, we bought some! Happy ...
This little store in Norcia, Umbria promised "the bestest" chocolate (the sign above the door) in the world.  On tthe Monday, we arrived it was supposed to be open at 2PM.  At 2PM, we were standing in front waiting along with a few others.  No one showed up to open the store.  The same story on T...
Our concierge directed us to this restaurant on the square as one of her favorites, Osteria Il Gallo, in Panicale, Umbria.  Of course we used Siri as our guide, and she kept insisting that the place was on our left.  On our left was the city wall.  We parked and asked the gentleman who parked beh...

Ron and Alexandra Seigel

Luxury Real Estate Branding and Marketing
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