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THE ZUNE Perhaps one of the most important principles that luxury real estate marketing professionals need to understand about personal branding for real estate agents is this: Out-think, not out-spend your competition. If you want to out-smart your competition find something, some niche that you can do better than anyone else in your marketplace. Choose an arena in which you can become the break-away brand. Don’t waste your time or your money becoming a “me-too” in a niche that your competitor dominates. Every year in the United States companies invest close to $300 billion in marketing products and services. A (0 comments)
As a luxury real estate marketing professional, have you ever asked yourself any of these questions*? Why am I flushed with cash one month and struggling the next? Why do competitors with less ability consistently get more business than I do? Why do I never seem to reach my income goals? When does it get easier? Why am I the best kept secret in my community? If you have been pondering these questions you most likely are a secret agent. But, there is help, if you want to become the standout in your marketplace: Real Estate Agent Personal Branding. (0 comments)
Personal Branding for Real Estate Agents: Stretching Your Marketing Dollar with Buzz! - 04/23/09 11:28 AM
Got Milk? The aim of personal branding for real estate agents is to communicate, in a instant, the essence of your personality, your personal values and why someone should do business with you instead of your competition. Successful communication occurs not only when your ideal clients recognize that you are someone they can trust, but also when they can easily convey to others why they chose you for the job in a few words. If you get the message right you can spark word-of-mouth advertising or buzz marketing which is the best way to stretch your marketing dollar.
Fauchon fashion eclairs,note Mona Lisa eclair above! As a luxury real estate marketing professional one very important way to distinguish you from the competition is with a great slogan. Here is an example of a luxury food brand that gave itself a facelift and a terrific slogan that turned the company around. Fauchon is a luxury food shop whose flagship store in Paris was founded in 1886 by Auguste Fauchon. In 2003, faced with severe competition and debt from rapid expansion, Fauchon hired a new CEO, Isabelle Capron, who had an extensive background in public relations and marketing. Ms. (0 comments)
One of the keys for success in personal branding for real estate agents is keeping your brand consistent. This is especially true for luxury real estate marketing professionals who have been in the business for some time. You can update your technology and even refresh your look, but there is much to be said about tradition and the brand equity it can build. Take See’s Candies, founded in 1921 and purchased in 1972 by Warren Buffet’s Berkshire Hathaway. The company's distinctive white stores are ubiquitous in nearly every U.S. state west of the Mississippi River. See's also offers its product (0 comments)
One of the most frequently asked questions by luxury real estate marketing professionals today is: “how can I gain more exposure of my listings to buyers outside of my immediate marketplace?” Agents who work in second home markets, especially vacation destinations, are asking the additional question: “how can I reach more international buyers?” We discovered a very exciting answer that not only can help you attract more qualified buyers, but also can help you stretch your marketing dollars: Proxio, the international MLS and global referral network. Proxio has a singularly focused mission: to make it easier for you generate more (0 comments)
As a luxury real estate marketing professional, developing ways to provide exemplary client/customer service should be a continuing pursuit. Providing great service in ways that differentiate you from your competition is the best of both worlds.On our drive back to our headquarters in Santa Barbara, California from Los Angeles International Airport last week we stopped in Century City for dinner at Gulfstream, in the Westfield Mall. From our perspective as commercial real estate brokers (we were broker/owners of a commercial real estate firm in Beverly Hills), this is, by far, the most exciting upscale shopping mall in California. They really (0 comments)
Real Estate Agent Personal Brand: Learning from American Idol Part 14 - 04/14/09 03:14 PM
This is part fourteen of our blog series entitled: Real Estate Agent Personal Branding: Learning form American Idol. It is a fun and easy way to learn the principles of personal branding. You do not have to be an Idol fan to enjoy! Reclaiming Your Brand Signal As a luxury real estate marketing professional have you ever experienced the feeling when you are right on your personal brand signal? Have you ever experienced the discord of being “off-key”? Lil Rounds has been struggling for the past three weeks on American Idol. She has a major talent and a unique style. But, (0 comments)
As a luxury real estate marketing professional it is absolutely essential to sharply differentiate your brand of doing business from that of your closest competitors. When you are in a listing presentation, you must let your prospective client know, in a nano-second, how you are distinct from the others that they may be interviewing. A new airline, Virgin American, which launched in December 2007, demonstrates the power of brand differentiation in the fiercely competitive regional California market. In this market the choice is between: 1. Alaskan, 2. United, 3. Jet Blue, 4. Southwest,5. Virgin America Last week we visited a (0 comments)
As a luxury real estate marketing professional it is helpful to understand multiple cultures and ethnic holidays. Your friends and clients will appreciate you for it. For, example, did you know there are two Easters? Many people will be celebrating Easter this Sunday (April 12th), in accordance with the Gregorian calendar. The Gregorian calendar is the internationally accepted calendar. The computation for the Easter date is based on the cycle of the moon. It can fall on 35 possible dates between late March and late April. The revised Julian calendar is used for holiday celebrations by Eastern/Oriental Orthodox Christians. In (0 comments)
UCLA Anderson School of Management As a luxury real estate marketing professional it is crucial to understand what is at stake by seizing the market leadership role and being the first to come to mind when potential clients (or referral sources) think of the best agent for the job. The difference between the “top of mind” agent and the next few is significant. You want to be the Google of your marketplace. Google comes to mind first as the search brand of choice three times more often than its closest competitor, Yahoo. That’s how much business is at stake (0 comments)
DIAL IN TO YOUR UNIQUE BRAND SIGNAL This is part thirteen (B) of our blog series entitled: Real Estate Agent Personal Branding: Learning form American Idol. It is a fun and easy way to learn the principles of personal branding. You do not have to be an Idol fan to enjoy! Perhaps the biggest challenge for luxury real estate marketing professionals, when it comes to personal branding, is consistently maintaining your true brand signal. It requires factoring out what other people think about you. Marketing is matching the needs and expectations of your target market. But, dialing into your own (0 comments)
Real Estate Agent Personal Brand: Learning from American Idol Part 13 (A) - 04/02/09 02:59 PM
This is part thirteen of our blog series entitled: Real Estate Agent Personal Branding: Learning form American Idol. It is a fun and easy way to learn the principles of personal branding. You do not have to be an Idol fan to enjoy! How to Discover Your Unique Signal, Imitation vs Artistic Interpretation Artistic Interpretattion of floral arrangement In luxury real estate marketing the tried and true fundamentals still work. For example , rapidly returning phone calls and emails, staying in touch with your data base, remembering birthdays, giving great closing gifts will always help to build a successful practice. But, (0 comments)
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.