The Language of Luxury

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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.



As a luxury real estate marketing professional, your marketing materials must look and feel different, from the competition. Great packaging is crucial. Whatever you leave behind with home sellers at your listing presentation should stand out and scream “marketing savvy”. The way you market your...
How can you, as a luxury real estate marketing professional, spark word-of-mouth advertising and client loyalty with remarkable customer service? Here is an example that might inspire you, especially if you appreciate fine coffee.While dining at Gulfstream, one of our favorite restaurants in Cen...
This is part fifteen of our blog series entitled: Real Estate Agent Personal Branding: Learning form American Idol. It is a fun and easy way to learn the principles of personal branding. You do not have to be an Idol fan to enjoy! The Triumph of Authenticity This American Idol season finale conf...
  ANGORA GOAT There is so much that can be gleaned by luxury real estate marketing professionals in studying the finest products and services that money can buy. The more you know, the more you will have in common with your target market, the wealth of the world. The more you have in common the f...
DNA = Different Not Alike The entire exercise of personal branding for real estate agents is geared to cracking your DNA Code. That is, clearly and succinctly articulating your unique selling proposition—how you are different, not alike (not like your competition). DNA profiling or genetic finge...
Eyebrow Pencil Sharpeners: Sisley (top) & Chanel (buttom) Luxury real estate marketing professionals should always pay close attention to details in their marketing materials, their website and their client services. With personal branding for real estate agents, it is the little things that can...
  As a luxury real estate marketing professional it can be strategically advantageous to anchor your locale as a major component of your personal brand identity. Doing so can add significantly to the emotional appeal of your brand because it promotes the fact that you an ambassador of good will i...
 Wisdom is gained through the application of Knowlege-- The Goddess of Wisdom by R.L.Reid  How to Apply What Big Brands Do There is a lot to be gained by real estate professionals who study big brand marketing, especially if market leadership is your quest. Personal branding for real estate agen...
  When it comes to personal branding for real estate agents, we are often asked this question: Why do we point out what the big brands are doing rather than focus on what real estate companies and agents are doing. In order to innovate, one has to look outside one’s own industry. Here are three r...
As a luxury real estate marketing professional do you have an engaging slogan? We have mentioned in a previous post, using slogans as a personal branding marketing strategy for real estate agents is an excellent way to differentiate you from the competition. The entire purpose of using a slogan ...

Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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