The Language of Luxury

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Services for Real Estate Pros - Napa Consultants
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.



Sunrise  in our backyard in Carpinteria, California 2009 has stood out as a year when the meaning of “luxury” itself has been dramatically re-examined, re-evaluated and re-defined throughout the world by high net worth consumers and also by the purveyors of luxury goods and services. To be succe...
1957 Mercedes Cabriolet Luxury real estate marketing professionals need to stay abreast of current etiquette when conversing with high net worth clients. Economic conditions tend to affect the degree of conspicuous or inconspicuous consumption. But, is flaunting one's wealth ever in style? Given...
One of the most wonderful promises of the blog, as a communication tool, is that it empowers you to report on local events, customs and perspectives and share them with the world. Localism, a term that is often used to describe this capability, is a powerful strategy for luxury real estate marke...
This is part one of our local coverage of holiday spirit, here in Santa Barbara, California.  We were inspired by holiday blog posts we have read from all over the world from bloggers who shared local color, like the first snow of season. It truly helps to make the spirit bright! One of the luxu...
La Superica, Santa Barbara, Calfiornia To achieve and sustain market leadership as a luxury real estate marketing professional, you need to be able to answer these two important questions: What can you do better than anyone else in the world--at least the world of your local marketplace? Can you...
The luxury of time is for replenishing your soul and getting re-inspired about your luxury real estate marketing practice. One of the best ways to get re-charged is to connect with nature. It’s a time to quiet the mind, take in your surroundings and marvel in everyday pleasures. We are always on...
Lemon grass by Velela Luxury real estate marketing has become an international game.  Understanding what is considered to be a luxury in multiple cultures is now a requisite education for luxury real estate marketing professionals. For example, what is considered to be luxury in Singapore, the f...
  In the spirt of the giving season, it is wonderful to contribute to the community we live in.  Here is an example that touched our hears, and is inspiring. The Ritz Carlton chain of hotels has found a novel way to contribute to the communities where their hotels are located. On designated days...
Zoe Darla Seigel, Abyssinian Princess Alexandra here… your reporter at large, covering great customer service or the lack thereof.  There is definitely an important lesson in this for your luxury real estate marketing practice. Recently, I was in the process of ordering flea meds for our cats on...
Building a luxury real estate marketing practice can sometimes involve long hours and a considerable amount of focused mental activity.  As marketing consultants and leadership coaches to the luxury real estate industry we understand the value of taking time to refresh, replenish one’s energy an...

Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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