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LuiPad - Courtesy of Apple As a luxury real estate marketing professional, can you make a convincing case, to prospective home sellers, to hire you in the first few minutes of your listing presentation? If you can, you stand to win more listings, run circles around your competition and become the market leader in your area. Steve Jobs is a master at presentation! His presentation of the iPad, Apples newest tablet computer, was stunning from a branding standpoint. In less than two minutes he was able to make a compelling case for buying an entire new category of device. Basically, (6 comments)
Anna Karenina 1878 The Oprah Effect—Part 2 As a luxury real estate marketing professional, what does your personal or company brand stand for? Can you say it in a few words? Better yet, can you say what your brand stands for in just one word? In a few words, Oprah stands for “building a better life”. A Yoga teacher in Chicago, Robyn Okrant, committed herself to living the Oprah way (following all of Oprah’s advice) for a year in 2008, and blogging about it. She now has a book deal, which effectively made her dream come true as she wanted (4 comments)
The Oprah Effect-Part 1 Recently CNBC aired a show called the Oprah Effect. This 42 minute show illustrates the power of Oprah’s personal brand. If you go to Hulu.com you can watch the entire show on your IPhone, on your desktop, on your laptop, and soon on your tablet computer, anywhere, anytime. In fact, you can even watch it right here on our blog post. As a luxury real estate marketing professional seeking market leadership, now is the best time ever to build your own personal brand. Oprah built her personal brand over 26 years. You can build yours in (6 comments)
Dragon Fruit Quite often, we get calls from luxury real estate marketing professionals asking us for an image makeover in the form of a logo, or a new website that will assure their success in the new age of social media marketing. They think that is the definition of branding. The new opportunity on the World Wide Web is to express your unique voice as an expert in some uncontested market niche and to become the market leader in that niche. People are looking for answers to their most perplexing challenges. They seek a voice that is special, one that (4 comments)
Luxury real estate marketing professionals can learn an outstanding lesson from Automobilli Lamborghini and the Auto Gallery of North Los Angeles. The founders of Auto Gallery, Harry Gray and Tony Schwartz have experimented with a novel way to market these fine cars by opening a showroom adjacent to Neiman Marcus in the Topanga shopping mall. Their philosophy: Make the car buying process fun and hassle free! Watch this exciting LOL Video and see if you can come up with some ways to make the luxury home buying experience FUN!
Personal Branding Case Studies and Company Branding Case (5 comments)
As luxury real estate marketing professionals you understand the importance of staging a home to increase its appeal. One of the first rules of staging is to get rid of the clutter. It is also important to realize that the same principle applies to your own website, especially your home page. What if you approached a home and there were 100 front doors from which to choose your entrance to the home? That is the feeling on many luxury real estate websites that are cluttered with too many bells, whistles, gadgets, links and unclear navigation. Are you trying to trying (6 comments)
YUM-O, DELISH, NUTRISH! Many luxury real estate marketing professionals confuse their headshot as being their brand. The majority of real estate print ads are simply a collection of "heads and houses". As a result, what you get is a sea of sameness. When your competitors all use their headshots as their brand what makes you distinct? This is part 2 of our previous post, Off With Your Head! A personal brand is a representation, a symbol that expresses the essence of your authentic self, your unique DNA and, most importantly, what you stand for. A headshot alone does not comprise a (10 comments)
Luxury Real Estate Web Design:Making Search Easy - 01/19/10 09:51 AM
For luxury real estate marketing professionals it is now essential to have a website that enables visitors to find what they are looking for IMMEDIATELY! Here is a case study VIDEO about our clients, Crown & Crowns in Downtown San Diego, who are known as the Downtown Crowns. Downtown San Diego is comprised of 8 Districts with dozens of luxury high rise condominiums. Finding the right condo in the right district is made fast and easy on this the Crowns' website. This video is best seen in FULL SCREEN mode. Simply click on the > to start the video. Then, hover (2 comments)
How would you feel if you went shopping on Rodeo Drive, Madison Avenue or in any other upscale shopping area, and the owner of the store you approached was sitting in the window, waving at you and begging you to come into the store to shop? Does the song title, “Walk on By” seem appropriate as an answer? As a luxury real estate marketing professionals, you must realize that your competitors’ website is just a click away. This is the effect that luxury real estate websites have when the agent walks across the screen and starts pitching or even when (5 comments)
As a luxury real estate marketing professional, one of the best ways to meet new people, develop more referral sources and expand your sphere of influence is to blog about exciting local happening.s Think of yourself as a syndicated columnist, a journalist who covers a particular “beat” and reports on local events from a unique vantage point, with a distinct “voice”. Social networking can put you in touch with like minded people from all corners of the globe. But, there still is something special about meeting new people right in your home town with whom you can share common interests. (7 comments)
Fully Cusotmizable Vinyl Car Skins--No Paint! Lessons from Local Motors—Part 3—Think Local! Luxury real estate marketing professionals often ask us what they should blog about. And, we answer: Think Local! Look for stories of local heroes and find an angle that no one else is covering. For example, if you specialize in eco-luxury, look for stories about companies and people who are making news on this front. Local Motors is such a story. In fact, the Local Motors story, in our opinion, holds the keys to the future of capitalism, enlightened capitalism. It offers us hope that economics, society and (10 comments)
Luxury Real Estate Marketing: Pre-empt Your Competition - 01/07/10 08:16 PM
Lessons from Local Motors-- Part 2—Pre-empt Your Competition In Part 1 of this story we focused on how Local Motors “crowd-sourced” the design of a vehicle for an underserved market niche. Their first car, the Rally Fighter, is an off-road vehicle (desert terrain) that can double as a family car on the road. In Part 2 we examine how Local Motors has captured the essence of how the very concept of luxury is evolving. It is becoming experiential not just material. As a luxury real estate marketing professional, can you state your unique promise of value in just a few words? (0 comments)
Luxury Real Estate Marketing: Find an Underserved Market Space - 01/05/10 08:15 AM
Rally Fighter at Low Ride & High Ride Height Lessons from Local Motors- Part 1—Find an Underserved Market Space We are often asked by luxury real estate marketing professionals, “What does it take to become the break-away brand in my marketplace?” Our answer is: Find an uncontested, underserved market space that you can dominate with passion, one that makes economic sense. Make sure you select something that you can do better than anyone else. For inspiration, look outside of real estate for examples of how other entrepreneurs are doing it. There is an extremely exciting news story emerging in 2010 (6 comments)
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.