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group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
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AR's community takes the time to leave honest and transparent reviews of their experiences
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ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
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Whatever it is you're into and wherever you are, AR surely has a group for you to join.
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Each month AR runs numerous contests as a way for our members to engage in activities
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Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
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Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
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These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
Photos courtesy of www.zchocolat.com If you practice luxury real estate marketing in a vacation destination marketplace you know that high net worth travelers can become buyers overnight. Get the idea that a couple arrives in your town from a neighboring state that is ready, willing and able to purchase a luxury home. They would like the assistance of a competent real estate professional who really knows the local marketplace, but they do not know one in particular. How do they select one? How do you they find YOU? Perhaps, if you have an inviting storefront, they may wonder in (9 comments)
The Reputation of Your Personal Brand: It is all about Trust! - 02/24/10 09:26 AM
As a luxury real estate marketing professional your reputation is at the core of your personal brand equity—the value of your brand. Your reputation, your trust factor can be the deciding factor in selecting you to list a luxury property over your competition or be selected as a buyer’s representative. Blogging is a great way to build trust over time with potential clients, providing you have something of interest to say on a subject about which you are passionate. It is a wonderful way to build your reputation and your personal brand in the minds of potential referral sources who do (7 comments)
In the arena of luxury real estate marketing, the entire competitive landscape needs to be redefined. A completely new paradigm needs to be considered that determines who the big winners in the industry will be in 2010 and beyond. Whoever wins the COMPETITION FOR ATTENTION (who stands out the most?) and the COMPETITION FOR RETENTION (who is remembered first?) will get the lion’s share of business. In the Olympic Men’s Luge event Germany took first place, with Austria second and Latvia in third. The athletes were so close in technical skills that what separated gold, silver and bronze was the (13 comments)
Expression of Joy? Luxury real estate marketing professionals take heed! A very valuable lesson in messaging, can be learned from the massive new ad campaign of luxury brand, BMW. Messaging is the words you select to communicate the essence of your brand to your target market. A brand’s message tells your audience how you or your company wants to be perceived as distinct from your closest competition. As such messaging is an extremely important component of personal and company branding. BMW has set out to “own” a word in the mind of affluent consumers. They have staked a claim to (4 comments)
LOL is both a professional networking community and a learning community. It is a place where you can gain access to the wealth of the world by acquiring social currency. That is, by becoming fluent in the Language of Luxury. Our purpose is to help you attract and better serve more high net worth clients. We now have a name for the language of luxury itself, LUXETERA, ETC. which is a featured category on the LOL Blog. Here we highlight luxury news from around the globe, courtesy of our LOL media partners, and also share insights from our (1 comments)
Language of Luxury Special Video Edition - 02/16/10 10:28 AM
LOL Special Video Edition This is a special video edition of the Language of Luxury Blog. Here we feature members of our LOL Team of Niche Experts & Discussion Leaders and also present popular luxury real estate marketing video tips. Thanks for Watching! GET FLUENT. GET AFFLUENT! Ron & Alexandra Seigel, LOL Community Founders LOL Intro Tropical Niche Grace Lappin is the featured member of our LOL Team of Niche Experts & Discussion Leaders, in the Tropical niche. Check out Grace:s amazing $15.75 million property on the island of Providenciales, or Provo as the locals call it in the Turks & (4 comments)
2010 is the year of the tiger. According to the Chinese horoscope, drama, intensity, far reaching changes, and massive technological advances are in store for all of us. Seizing opportunities and maximizing your personal, individual talents is advised. We believe that 2010 heralds an era when personal branding and micro-niche marketing for luxury real estate marketing professionals is no longer an option. It is an imperative! 2010 is the year to unleash the tiger within you and embrace the unabashed pursuit of market leadership. The internet has empowered consumers with self-service capabilities which enable them to ferret out most of (6 comments)
One of the true joys of working as a husband and wife team is that you get to spend more time with your true Valentine. Now, we realize that this is not for everyone and many couples are much better off pursuing separate careers or just being apart more of the time. But, for us, two people who are passionate about the same things, such as strategic branding and lifelong learning, it is truly a luxury to work side by side. A key to a great partnership relationship, in addition to precision teamwork and open communication, is finding the time (8 comments)
Chanterelle Mushrooms As a luxury real estate marketing professional, can you state who you are and how you are distinct from your closest competition is a few quick phrases? If you cannot do this, how do you expect your referrals sources to be able to tell their friends about you and what makes your personal brand different? A good way to learn this personal branding skill is by discovering what makes certain things in nature distinct. Here is an example. With recent heavy rains, here in Santa Barbara, California, wild mushroom season is upon us. Suddenly, the beautiful, chanterelle mushrooms, (6 comments)
A benchmark is something that serves as a standard by which others may be measured or judged. To be original, as a luxury real estate marketing professional, your personal brand of doing business should set a new standard of excellence in your field. It should raise the bar and become a benchmark. How else will you become the standout, if market leadership is your quest? To become a market leader we recommend that you identify and dominate an uncontested market niche. You need to select something that you can do, with passion, better than anyone else in your marketplace and (2 comments)
As a luxury real estate marketing professional, are you having an identity crisis? Are you struggling to articulate your own unique promise of value? If so you are not alone. The internet has shaken the very foundation of other service industries, such as travel agencies and stock brokerage firms, by empowering consumers with self-service. What value are you adding on top of self-service and how do you get that message, your unique promise of value, across better than your competition? That is the question! A while back we were invited to attend a seminar (as observers) in which a room (2 comments)
As a luxury real estate marketing blogger do you feel like a fish out of water? The source of the “disconnect” that you are experiencing could very well be your lack of passion about that which you are writing. If so, you are OFF your personal brand signal. Unless you discover both your passion AND your own unique voice, which is your personal brand and style as a blogger, you are much better off channeling your energy into other marketing strategies. Passion alone is not enough! If you are passionate about what you are blogging, the trick is to (5 comments)
Are people following your luxury real estate marketing blog? Are they watching your videos? If you do it right, you can build an entire personal brand and a large audience around your blog and videos. However, if your content is canned, meaning unoriginal or generic, you will not stand out as a distinct brand nor will you be follow-worthy. Canned content equals canned brands. Have you heard the expression “Content is King” in reference to the internet and social media in particular? Content refers to articles, web copy (text on web pages and blog posts), videos, podcasts and photos. (2 comments)
Rainbow Chard at Santa Barbara's Farmers Market Personal branding for luxury real estate marketing professionals is all about consistently showing your true colors to your ideal target market. By clearly articulating your true colors, that is, who you are and what you stand for, through your brand identity, you will accelerate the pace of attracting more ideal clients. The more matches you make the more money you make. It is that simple! Your ideal clients are looking for you just as much as you are looking for them! But, how will they recognize you if your website and your collateral (13 comments)
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.