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Luxury Real Estate Marketing Essentials-Best of Class Brands - 04/30/10 03:08 PM
In the realm of luxury real estate marketing it is essential that you study the best-of-class luxury brands of the world. In the category of avant garde Swiss chocolate Alice Chocolates takes the cake. The founders of Alice Chocolates set out to create the quintessential Swiss chocolate experience. Inspired by the great Swiss watchmakers such as Patek Phillipe, they created a brand of chocolate completely produced and packaged in Switzerland which, at one time, was renowned for their chocolate. They diligently tasted their way through all the fine chocolate makers. They found a premium cacao bean growing wild in the shaded (1 comments)
Luxury Real Estate Marketing Essentials-Best of Class Brands - 04/30/10 02:57 PM
In the realm of luxury real estate marketing it is essential that you study the best-of-class luxury brands of the world. In the category of avant garde Swiss chocolate Alice Chocolates takes the cake. The founders of Alice Chocolates set out to create the quintessential Swiss chocolate experience. Inspired by the great Swiss watchmakers such as Patek Phillipe, they created a brand of chocolate completely produced and packaged in Switzerland which, at one time, was renowned for their chocolate. They diligently tasted their way through all the fine chocolate makers. They found a premium cacao bean growing wild in the shaded (2 comments)
One way to sharply distinguish yourself from your competition, as a luxury real estate marketing professional, is through a witty slogan that reflects your personality. The best slogans succinctly communicate the main benefits of your brand for your target market and trigger demand for your services. Terrific slogans also adhere to your memory.One of the best ways to come up with a great slogan for your personal brand is to study the most famous slogans of all time. AdAge.com has named the top 10 slogans of the 20th Century. TOP 10 SLOGANS OF THE 20th CENTURY (0 comments)
Having a sense of humor and being able to laugh easily is a must for a luxury real estate marketing professional. Given the nature of the business which often involves a life changing decision and the myriad of emotions that accompany this decision it is important to sometimes bring relief to a tense situation by introducing a lighter side. The importance of laughter cannot be underestimated. When something is both rare and desirable it becomes a luxury. Laughter is a luxury regardless of economic conditions. Being joyful is the state of abundance. (2 comments)
LOL Special Video Edition - No.4 Announcing the Launch of LOL Equestrian! Plus: LOL interviews Laurie Moore Moore, Founding CEO of the Institute for Luxury Home Marketng. LOL Equestrian
We are excited to announce the launch of LOL Equestrian, our first subgroup on LOL Linked In and also to announce the appointment of Marsha Himler as the Subgroup Manager. With a tremendous passion for horses and over three decades of experience in the horse industry, Marsha’s expertise is the marketing of horse farms and equestrian estates in Saratoga Springs, NY, and throughout the U.S. The goal of LOL Equestrian is (2 comments)
The luxury of time is for replenishing your soul and getting re-inspired about your luxury real estate marketing practice. One of the best ways to get re-charged is to connect with nature. It’s a time to quiet the mind, take in your surroundings and marvel in everyday pleasures. We are always on the lookout for opportunities to just pause and appreciate being alive, moments to enrich our spirits. Here is something sent to us by a friend. This lady lives in a Hummingbird fly zone. As the birds migrated, about 20 of them were in her yard. Just for a (6 comments)
One of the very best luxury real estate marketing secrets is aligning the purpose of your practice with your clients and also your community. Here is an example of how a major luxury department store applied this principle of alignment of purpose in the global community. Prior to Mother’s Day awhile back, Saks Fifth Avenue came up with a new Mother’s day gift and a great marketing strategy. They joined www.charitywater.org , a non-profit organization that helps bring water, clean water, to the Third World And, they engaged customers to participate in the program in an exciting (2 comments)
Define What You Value the Most By Alexandra Seigel People like to do business with people like themselves. By making your values explicit graphically and in your messaging of your website and collateral material you will find that you can accelerate the speed of trust. Typically, people hang out with others who have the same basic values. Swiftly, expressing your values also speeds up the rate of referrals, because there is social currency in successfully introducing you to others who appreciate the same things. As a luxury real estate marketing professional, it (0 comments)
Are you staying in touch with your clients after the sale? Staying in touch does not mean boring them with articles about recent real estate related court cases, the real estate market report for their area, the current loans rates, or telling them to change the batteries in their smoke alarms. Boring, canned, impersonal e-newsletters just do not cut it anymore with web-savvy clients and friends.Your communications must be about the things that people value. Moreover, they must be about the things that a particular person values. For instance, if your latest sale was to a golf afficionado, have (6 comments)
Lake Cachuma, Santa Ynez Valley, California Continuously refining your tastes and preferences is an ongoing job for the successful luxury real estate marketing professional. You can count on high net worth clients continuously pursuing the quest for the best. This is part of learning the Language of Luxury. When we are very busy, we make a point of getting out of town for a few hours somewhere close by. Recently we decided to drive to Buellton’s famed restaurant The Hitching Post for dinner. The Hitching Post caught national attention when it was featured in the movie Sideways, an Oscar winner (9 comments)
Social currency is fun and interesting facts that can be exchanged with others to break the ice, add value to a conversation, engender conviviality, and also build rapport. Luxury real estate marketing professionals should seek out social currency as an ongoing professional development practice. Knowing about some of the best luxury Champagne brands is a must! Here is a luxury Champagne brand with a great story that is worth knowing about and sharing with others, as currency. We call social currency in the social realm "luxetera, etc.". Most Champagne is bottled in a green bottle with a bell shaped bottom. (4 comments)
Luxury real estate agents, take head: Eco-luxury has become a key trend. Championing the “great Green way” can be one way to set yourself apart from your competition; providing it is your passion and not just another marketing scheme that sounds good. If you are a marginal Green person, don’t do it. According to a survey by The Luxury Institute, 60% of wealthy women buy “Green” products and favor eco-friendly services. Custom home builders are jumping on the Green band wagon. They know that luxury Green homes reflect a national trend; more than 80 local and regional Green home-building programs (8 comments)
For those luxury real estate marketing professionals who like to play games on the Web, here is a site that is amazing. Go to www.freerice.com. It is a vocabulary game. For each word you get right, they donate 20 grains of rice. It is free, it is fun, and hunger is on its way out. You improve, and life improves for someone hungry. So far, since its debut in October of 2007,77,687,498,910 grains of rice have been donated. How do they do it? You can advertise on the site, and those dollars buy rice. A great marketing idea for luxury (4 comments)
Authenticity in your personal brand is essential when targeting high net worth clients in the realm of luxury real estate marketing. Pretense will not get your very far in the long run. For example, if you are representing that you are an eco-luxury expert, but you are not really passionate about all things “green”, people will eventually see right through you. However, if you are truly passionate about environmental stewardship, your passion will be palpable and your enthusiasm will be contagious to those who are also on your wavelength. Your passion is your natural resource and your (1 comments)
Wolfgang Puck The Ultimate Goal of Personal Branding: Global Brand Ubiquity When you think of Coke or Google you think of a brand that is ubiquitous which means ever-present and seen everywhere. Oprah is an example of a celebrity whose personal brand has become globally ubiquitous. Wolfgang Puck is perhaps the best known celebrity chef in the world and he is also a ubiquitous brand. We first met Wolfgang Puck in the early 1970s in Los Angeles where he was both a rising star as a chef and part owner of (1 comments)
The 3 Keys to Parlay Your Reputation into Celebrity Status If you are interested in achieving market leadership in your local marketplace think of yourself more like a celebrity and think of your luxury real estate marketing business more like a media. It may seem like a big stretch, but those who make this shift in thinking will be the big winners for years to come. Create a plan to parlay your reputation and personal brand into celebrity status. Here are the three keys to the plan: Develop a celebrity/media mindset Build your audience, consistently Gain (14 comments)
As a luxury real estate marketing professional, you need to discover your own “it factor.” The “it factor” refers to an indefinable quality a person has. They exude a charisma. Charisma is defined as “personal magnetism, the ability to inspire enthusiasm, interest, or affection.” This applies to everyone, whether or not they are in the entertainment industry, politicians, religious leaders, or job applicants. We all have it without exception. What is your “it factor”, are you expressing it or hiding it? WATCH VIDEOS: "Buzz-Worthy" Luxury Website Design Personal Branding Case Studies and Company Branding Case Studies GET FLUENT. GET (11 comments)
It has only been a few months since the 2010 Winter Olympics. An American won the gold medal for figure skating. Can you remember his name? Can you picture his face? Achieving top of mind status is quite an accomplishment. Staying top of mind is a whole other matter in our attention-deficient world. Studying how celebrities maintain visibility can reveal personal branding secrets that can give you a competitive edge as a luxury real estate marketing professional. You might remember Evan Lysacek’s stellar skating performance in Vancouver, BC. But, just in case you forgot his face or (4 comments)
In luxury real estate marketing, your aim is for your personal brand to become a household name, like Tiffany. The New York Times Weekend Arts section featured the headline “On the Beach, Under a Tiffany-Blue Sky.” The article was about books to read on the beach. The Tiffany blue color is trademarked and was first seen in an 1891 New York Times advertisement. Whether or not skies are actually the color of Tiffany-blue is irrelevant. It is the associations with the brand that sets an emotional tone for the article. The reference to Tiffany illustrates the potential power of the (4 comments)
Once you have amassed a body of blog posts, it is very important to check your site traffic through tools such as Google Analytics, to determine which posts draw the most traffic. There is much wisdom to be gleaned by doing this. After authoring over 300 blog posts on luxury real estate marketing and branding we are excited to share with you the all time winner for most popular post on LOL so far. This feedback confirms our intention in writing the LOL blog, which is to uplift, inform, empower, and, also to entertain. We hope you (7 comments)
Courtesy of Apple Do people need an iPad? No. Is iPad a must have? Yes! Therefore, iPad is a luxury. What makes iPad a luxury is the user experience. It’s tactically interactive. It is eye candy. It is, above all, simple and fun, with endless possibilities of entertainment via the Apps Store. Apple has raised the bar of EXPECTATION in user experience and has thus changed the game. If you want to gain the competitive edge as a luxury real estate marketing professional, you must become the game changer. Your own website must create an extraordinary user (4 comments)
Are You a Road Runner? Take the Luxury of Time to Refresh!! - 04/03/10 10:04 AM
ROAD RUNNER--IN YOUR OWN BACKYARD? Have you have heard about stopping to smell the roses? How about stopping to watch the road runner? !We were working from our home office when our cat called our attention to a roadrunner in our backyard. Now, this is Santa Barbara, California not the desert! We were in awe! Such an unusual creature, and a fast one at that! Taking a few minutes to appreciate nature and also to use our camera to capture a rare moment was a real treat! These moments are what what we call the ultimate luxury of time. That is (5 comments)
The primary purpose of blogging, as a luxury real estate marketing strategy, is to amass an audience of people with whom you can develop a relationship of trust and a reputation as an expert advisor in a particular niche. The ultimate goal as a blogger is to provide extraordinary value to a sizable base of raving fans. But, to accomplish this successfully you must have a distinct slant, an angle a particular leaning. Where most luxury real estate marketing professionals run into trouble as bloggers is that they start blogging before they have first discovered or identified (3 comments)
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.