Orchids have long been considered a luxury. However, thanks to the advances in propagation, they are plentiful here on the West Coat, where many greenhouses are engaged in the propagation of orchids. Carpinteria is home to many greenhouses growing all types of flowers. One of our favorites
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09/09/2010
If you think that creating your personal brand is not all that important, think again. Brand equity is a term that describes the financial value of a brand, the value that it contributes to the bottom line profit of a business. Brand equity in your luxury real estate marketing practice is t
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09/08/2010
Focus is the name of the game in luxury real estate marketing and branding today, particularly because internet marketing, an inescapable component of any successful marketing plan, is all about “expertness” on a given subject or category of business. Selecting and dominating an uncontested
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09/06/2010
With Labor Day signaling the beginning of the end of summer, perhaps it is time to explore new paths. I asked Ron to take this picture in because it reminded me of the last stanza in Robert Frost's poem written in 1915, The Road not Taken. Here is the last stanza. I shall be telling this with
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09/06/2010
As inspiration for colors in our designing minds, we always look to nature. Nature's colors are pure and many times very intense as these gerbera daisies Ron took a picutre of. The range of orange is one of our favorite colors. Orange means excitement, warmth, happiness and luxury. - WATCH VI
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09/05/2010
I just love this shot, it is so Hollywood, LA, and tells the Southern California story. By contrast Palm Springs today, is so different and modernized. Thanks for this delightful photo. I am disabling the comments, so that you can go directly and comment to Kathy.
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09/04/2010
As luxury real estate marketing professionals, it is important to take time out, so here is an example of practicing what we preach. We have been very busy, working on four websites, corresponding with our clients, our web developer in England, and our graphic designer, as well as handling all t
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09/02/2010
Cork bark from a Cork Tree As a luxury real estate marketing professional, staying in touch with your sphere of influence is of paramount importance. One way to stay in touch is to share your newest and best discoveries as you live your life and explore the ins and outs of your marketplace.
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09/02/2010
In our work with luxury real estate marketing professionals we encourage our clients to stand out or bow out. It is important to have a look and make a statement about you as well as the marketplace you are part of. Recently while having a quick bite in Sly's American Restaurant in Carpinteria,
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09/01/2010
Ariana Rose holding up an Amaranth, Team Member of B.D's Earththrine Farms, Ojai, California One of the most common mistakes that luxury real estate marketing professionals make is trying to be all things to all people. Focus is mission critical in marketing luxury real estate and in company
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08/31/2010
