Professionalism in marketing for luxury real estate agents now includes being web-savvy and tech-savvy. It is one of those brutal facts that you must face if you are to be successful in the Web driven era. Get with it! Or, get someone on your team who is with it, someone who has the passion to s
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11/12/2010
If you are considering a house warming gift for the holidays, and you are invited by those who fancy themselves to be gourmets, here is a relatively inexpensive but thoughtful idea for you: Gourmet Salt! Understanding the varieties of gourmet salts can also give you social currency, as a l
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11/11/2010
Female Eider Duck and her Chicks To become an expert luxury real estate marketing professional it is very important to know your luxury buyer’s mindset. Not all luxury buyers are conspicuous consumers or jet setters. In the quest for the best, sustainable living and caring for the environmen
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11/10/2010
Photo Courtesy of Aston Martin If market leadership is your quest, as a luxury real estate marketing professional, it is essential that you look beyond your immediate marketplace and explore innovative ideas in the realm of luxury goods and services. That is one of the key precepts behind th
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11/08/2010
Photo by Ralukatudor Advertising is a form of communication. In the realm of luxury real estate marketing, it needs to be an art form as well. An ad, like a fine home with curb appeal, must offer a great first impression. The majority of luxury real estate magazine ads look the same. They basica
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11/08/2010
When heading to the wine country from Santa Barbara, you traverse along the San Marcos Pass. This is a view of the Santa Ynez Mountains and Lake Cachuma. The scenery is a delight. Happy Sunday! - WATCH VIDEOS- Buzz-Worthy Luxury Real Estate Websites Personal Branding Case Studies Company B
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11/07/2010
Hong Kong While Google and Apple duke it out in the smart phone market space, one luxury smart phone brand, Ventu, stands apart by adding an extraordinary promise of value for the discerning consumer. Vertu provides an excellent example of how to differentiate you as a luxury real estate ma
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11/03/2010
p> ANNOUNCING: 100% iPad & iPhone Compatible LOL Videos! The international Caviar House & Prunier offers travelers a Taste of Excellent at Terminal 4 in JKF Airport, New York. Click Here if this video is not displayed in your email subscription. - WATCH MORE VIDEOS- Buzz-Worthy Luxury Real Est
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11/03/2010
When going after the market leadership position as a luxury real estate marketing professional, you will often find that the incumbent is complacent and slow to adapt to new technology. Those of you who can recognize when major trends are afoot and are quick to respond can make great strides i
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11/01/2010
In Beverly Hills, on the famed Rodeo Drive there are several high profile competing jewelry stores including Cartier, Van Cleef & Arpels, Tiffany, Bulgari and Harry Winston. Rodeo Drive is only a couple of blocks long. They have much in conmon. Yet, they are all thriving. 1. Each has a beautifu
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11/01/2010
