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This photo is what Van Cleef & Arpels deemed appropriate for their remodel on the corner Rodeo Drvie and Dayton Drive in Beverly Hills. Unlike Bulgari, Van Cleef Arpels' jewelry is classic in its luxury appeal. It is an old world French jewelry compnay, founded in 1906 on the venerable Place Vendome in Paris. The brand is known for its signature mystery settings where the prongs are concealed. Van Cleef & Arpels' customers have included the Duchess of Windsor, Grace Kelly and Elizabeth Taylor. Their remodel facade is subtle and understated like their mystery settings.
Brand strategy for luxury real estate marketing professionals is all about achieving top- of-mind status. That takes superior, long-range, strategic thinking. But, what is at stake? The lion’s share of the business in your market place or a niche therein, that is what is at stake! Who Needs Brand Strategy? The only players who have a use for brand strategy are the ones who are bent on gaining or sustaining market leadership Incumbents or Challengers. Everyone else is fighting over the crumbs, doing the best they can. To seize or maintain the lion’s share you must think strategically. Have (15 comments)
This weekend at the street painters festival at the Santa Barbara Mission, we spoke to this artist on Day 2, and she was multitasking. This lovely free spirit was getting a tan while creating a work of art.
Here is the finished work. Wishing you all a delightful Wednesday, Cheers Ron & Alexandra WATCH VIDEOS- Buzz-Worthy Luxury Real Estate Websites Personal Branding Case Studies Company Branding Case Studies About Language of Luxury - JOIN THE LOL COMMUNTIY - GET FLUENT. GET AFFLUENT! Linked In, Facebook, Active Rain Follow Us on Twitter: LuxuryMarketing (14 comments)
As a luxury real estate marketing professional it is easy to get bogged down with the day-to-day activities of“transaction engineering” and neglect the life-blood of your business: promotion and marketing. Sometimes you need to step back from your practice to regain your “orbital marketing prospective”. It is only when you view your practice from a broader perspective that out-of-the-box thinking is possible. Opportunities to out-think and out-market your competition abound. This weekend we noticed that not a single real estate firm or agent sponsored one of the most well-attended community events of the year in our town of Santa (10 comments)
The crowds kept pourring in on this last day of the exhibit of the I Madonnari, (Italian for Street Artists). The majority of the works were completed. In some instances the perfectionists were still shading and adding definition to their work. The following is a tour of the great variety of artistry and inspiration that was part of the creative enegy at the Santa Barbara Mission today.
Tthe Ty Warner Sea Center is one of our favorites. We loved the perspective and the array of jellyfish.
This one is almost finished, and we felt we could fill in (15 comments)
Late this morning we headed to the Santa Barbara Mission to view the second day of work of the street artists. Work was still in progress, and we counted three tour buses that had come to view the Mission and enjoy the street art. Children's faces captured our attention. It was clear that the artists understood the artistry of portraiture.
The perspective is fun on this one, as the guy is filling in the surfoard the children are on, and he is right in the middle. We hope this one will be done when we arrive tomorrow. Wishing you (19 comments)
There is a guy at the Santa Barbara Farmers' Market who cultivates mushrooms of all types. The one pictured above is a Phoenix mushroom and as he described it "robust in flavor like portobello but more complex", I bought this one, and I am looking forward to eating it tomorrow. Happy Speechless Sunday, everyone. Cheers, Ron & Alexandra WATCH VIDEOS- Buzz-Worthy Luxury Real Estate Websites Personal Branding Case Studies Company Branding Case Studies About Language of Luxury - JOIN THE LOL COMMUNTIY - GET FLUENT. GET AFFLUENT! Linked In, Facebook, Active Rain Follow Us on Twitter: LuxuryMarketing (11 comments)
In one of our posts we mentioned the event of the I Madonnari, Italian for street painters at the Mission in Santa Barbara. We got there early, so that we could experience the event from the very beginning. Many of the artists had already started and had completed a section. Others were still marking off their grids and had begun to sketch their ideas. Teamwork reigned supreme everywhere you looked,
We are looking forward to seeing the completed works. By Monday, everyone will have their work finished. We will be returning to see the progress as it evolves.
This beautiful strawberry plant is a great addition to a patio garden. Strawberries grow well in our Mediterranean climate, and it we have them here in Santa Barbara year round as they originate from the tri counties, Santa Barbara, Ventura and San Luis Obispo county. Happy Saturday, Cheers Ron & Alexandra WATCH VIDEOS- Buzz-Worthy Luxury Real Estate Websites Personal Branding Case Studies Company Branding Case Studies About Language of Luxury - JOIN THE LOL COMMUNTIY - GET FLUENT. GET AFFLUENT! Linked In, Facebook, Active Rain Follow Us on Twitter: LuxuryMarketing (9 comments)
This lovely heater known as Italian heather is also known as Mediterranean heather. It is a plant of many names, aka Darley Heath. The botanists make the distinction that although it is in the heath family, it has heather habits, which means that it is an evergreen shrub or groundcover. It has a bushy shape with hundreds of bell shaped flowers. It is does well in full sun and in a well-drained soil. For those of you who are gardeners, this plants does well in zones 6-9. Happy Gardening. Happy Friday, Cheers, Ron & Alexandra WATCH VIDEOS- Buzz-Worthy Luxury (8 comments)
Memorial Day is a United States federal holiday observed on the last Monday of May. It was formerly known as Decoration Day, and it is honors US men and women who died in the military Service. The first Memorial Day was celebrated to honor Union soldiers of the American Civil War, it was expanded after World War 1. It is important to take a moment and reflect on all those who gave their lives for the freedom we enjoy. If you happen to find yourself in Santa Barbara, here is an annual event that is fun and benefits children in (4 comments)
Flowers are fascinating. We never tire of looking at them: they have texture, color and within the colors gradients. Nature has given each flower its own survival strategy in attracting birds, butterflies and insects for pollination as well as their shape, their color and their preference of soil and sun. A flower is a well crafted brand, uniquely perfect and a stand out among others of its species. It is programmed for success by virtue of its nature. What flower appeals to you most? And why? WATCH VIDEOS- Buzz-Worthy Luxury Real Estate Websites Personal Branding Case Studies Company Branding (12 comments)
One of the subjects that comes up often as we advise our clients in marketing luxury real estate is the fine line between specializing in the top tier of the marketplace and not wanting to alienate previous clients whose home sold in the mid price range.,our clients are concerned that they may come accross as too pretentions or aloof. Inherent in that concern is a misconception of the meaning of luxury, because it is often associated with elitism and conspicuous consumption, whereas we firmly believe that this is a limited perspective because there is luxury in simple pleasures, for example, (16 comments)
As luxury real estate marketing professional, it is a great idea to keep a list for closing and housewarming gifts. Our criteria for gifts of this nature are gifts that create a buzz and get people talking about you in a positive light. We spotted these pineapple plants at our local Trader Joe’s. This beautiful plant has throughout the history of the American continents symbolized a warm welcome and hospitality. In his writings Christopher Columbus described landing on the Caribbean island of Guadalupe where he and his sailors were served pineapple. In Colonial America, the pineapple expressed the warmest (16 comments)
Dennis Hanlon, Park City Utah Professional networking on Facebook and other social media platforms can contribute to your success as a luxury real estate marking professional. But, participation in these venues simply does not replace in-person face time and consistently staying in touch with your colleagues in meaningful ways. We think it’s time to spend more time in the real world. One of the best examples of professional networking in luxury real estate is the Western Mountain Resort Alliance (WMRA) that was spearheaded by Dennis Hanlon, a visionary broker in Park City Deer Valley, Utah, in 1996. Dennis, who (13 comments)
The magnificent combination of colors in this photo of a bearded iris caught our attention as we stopped by one of our favorite flower growers at the Santa Barbara Farmers' Market. The wow of Natures colors continues to inspire our lives. Happy Sunday, Cheers Ron & Alexandra WATCH VIDEOS- Buzz-Worthy Luxury Real Estate Websites Personal Branding Case Studies Company Branding Case Studies About Language of Luxury - JOIN THE LOL COMMUNTIY - GET FLUENT. GET AFFLUENT! Linked In, Facebook, Active Rain Follow Us on Twitter: LuxuryMarketing (12 comments)
Summer is definitely approaching, and squash of all types are appearing on many tables at the Farmers' Market, this beautiful Saturday morning. The Peacock family outdid themselves with their artistic displays of squash varieties. The rounded ones look like happy yellow machine gears. Wishing you all a delightful Saturday, Cheers, Ron & Alexandra WATCH VIDEOS- Buzz-Worthy Luxury Real Estate Websites Personal Branding Case Studies Company Branding Case Studies About Language of Luxury - JOIN THE LOL COMMUNTIY - GET FLUENT. GET AFFLUENT! Linked In, Facebook, Active Rain Follow Us on Twitter: LuxuryMarketing (13 comments)
Marketing Luxury Real Estate: Landscaping Curb Appeal in Santa Barbara - 05/18/12 09:22 PM
We were delighted to see this fabulous tiered entry to an appartment building located accross from the Santa Barbara Public Library. The most unusual cactus looking struckture were planted with succulents, see close up below. The building owners were very astute in creating a great curb appeal for renting these apartments.
Notice how, they have added a structure to this cactus looking planter to support the succulents as they grow tall and to aid them in draping over the planter. This is a treat for all onlookers. Have a great weekend, Cheers, Ron & Alexandra
The great outdoor lifestyle, with its myriad of recreational activities, is highly revered among those who live and play in Big Sky and the nearby, upscale enclaves of Bozeman, Montana. The spirit of this area was captured in the film, A River Runs Through It. Shot on location in Montana, it starred Brad Pitt and was directed by Robert Redford. You get the sense that nature actually takes on the leading role in the story and fly fishing, becomes a path to zen-like meditation. Click to read more ...and view the slide show of homes, (9 comments)
Luxury real estate marketing is a people to people business at its core. Most of the top luxury real estate marketing professionals have succeeded because they understand the importance of maintaining in-person face time in the read world and consistently staying in touch in meaningful ways. Many of the market leaders that we have consulted or interviewed for our article series, 50 Top Luxury Real Estate Markets in the USA, spend a minimum amount of time in the virtual arenas of Facebook, Linked-In, Twitter, etc. The Facebook IPO is debuting tomorrow. Among all the excitement and predictions of (10 comments)
Our Farmers' Market on Tuesdays is held downtown Santa Barbara on State Street in the afternoons between 4-7PM.. Four blocks are cordoned off and no cars are allowed. Musicians and street entertainers gather to serenade the crowds. These gorgeous artichokes stood out ifrom all the other vegetables, Ron and I can easily share one and be perfectly sated. WATCH VIDEOS- Buzz-Worthy Luxury Real Estate Websites Personal Branding Case Studies Company Branding Case Studies About Language of Luxury - JOIN THE LOL COMMUNTIY - GET FLUENT. GET AFFLUENT! Linked In, Facebook, Active Rain Follow Us on Twitter: LuxuryMarketing (18 comments)
As far as we are concerned, everyone involved in selling real estate would benefit from using the software application (cloud based) known as Basecamp. We have tested many collaborative models and found them either too complicated or lacking in customer support. We all work on projects which involve team members, and if not properly organized becomes a puzzle of missing pieces. Basecamp is a cloud-based project management and collaboration app. Customer service is excellent and an actual person responds to your query. Furthermore, the company uses it for its own project managements and is continually updating and improving it. Even (9 comments)
Part of the research we do besides reading a plethora of publications on Luxury, real estate, marketing, branding on a daily basis is visit stores to see the latest and greated especially in design. When we walked in to Sur La Table on State Street (our downtown main street), our eyes were drawn to this display of Cusinart blenders, immerision sticks,food processors and other machines. The colors are cheery, and I felt that every kitchen ought to have one of those colors for a magnificent color splash on their kitchen counters. What do you think...I see a trend here as (15 comments)
Just What We Need - Increasing Competition For Our Home Buyers - 05/14/12 09:40 PM
Here is some imortant information for all of us in the real estate world. William makes many valid points, and I feel it is worth everyone reading it, thinking about it, and contributing to the discussion. I had disabled the comments, so here it directly from William. Afterall, authors should hear your insights and your kudos directly. Via San Diego Real Estate Voice authored by William Johnson GRI CRS e-Pro CDPE (RE/MAX Associates): Just What We Need - Increasing Competition For Our Home Buyers
Naturally it depends on what side of Real Estate you are on as to whose Ox may (0 comments)
Sensei/Grasshopper Isn't Going Anywhere! - 05/14/12 09:35 PM
Dick started a wonderful Active Rain challenge to create a mentoring program. He has a group called Sensei/Grasshopper where you can post you needs or your expertise and find someone who can use either. Truth is we are all students and teachers, and learning and teaching is part of life. I have learned so many wonderful things on a daily basis on Active Rain. It is a wonderful community of caring, vibrant and intelligent people. This group is worth your time. Comments have been disabled, please go to Dick's post, read it and comment if you wish. A Via Dick Greenberg (0 comments)
Thinking about refinancing again? Here are some tips to see if makes economic sense - 05/14/12 09:32 PM
It seems like this is my evening for reblogging, I keep coming accross some wonderful information, such as these financing tips written by Curtis Van Carter, a gentleman who sells properties in the Napa Valley, where we once lived and enjoyed. I am disabling the comments, so you can go to the source and comment there. Via Curtis Van Carter your Napa Valley Broker Extraordinaire in Yountville (Coldwell Banker Brokers ofthe Valley, Yountville Napa Valley): When to refinance again Those who refinanced their mortgages a year or so ago, when interest rates averaged just below 5 percent for a 30-year fixed-rate loan, (0 comments)
SATE YOUR THIRST FOR COLOR IN YOUR KITCHEN - Chappaqua 10514 - 05/14/12 09:17 PM
This is a wonderful post which explains the importance of color in our lives. I don't often reblog, however I felt that this is important information when it come to color and every aspect of our lives. Color psychology is something we are very keen on expecially when we design brands and websites. The color becomes part of the strategy and the emotional appeal which she (Joanna) described beautifully. Joanna does a great job, I have disabled the comments so that you can go to Joanna's post and add your thoughts. Every author deseves their just due. Via Joanna Cohlan, Interior (0 comments)
After a gloomy weekend, Mother Nature treated us to a gorgeous Monday, and we took advantage of it by taking a long walk downtown Santa Barbara. Everything was in bloom and everywhere we looked there was something brand new that we had not noticed previously. As we rounded the corner to head back home, I spotted this new Japnese maple tree in the planter at the Paseo Nuevo shopping arcade. Its leaves are so beuatifully red, This abundance of beauty in its natural form reaffirms on a daily basis why we love living here. Happy Monday, Cheers Ron & (5 comments)
Recently we were reading some of our clients’ testimonials, and one of them inspired this post. Here is a direct quote, “This individual (agent) is truly a professional who can manage all the details involved in selling my home, and does it so effortlessly that I never had to worry about a thing.” Given the rapid rate of our lives, we all want someone who gives us service at the level where we do not spend time worrying. Worry is defined as: “ thoughts, images and negative emotions in which mental attempts are imagined and discussed to avoid anticipated potential (7 comments)
We love visiting the orchid greenhouses in Carpiteria. When you walk your eyes feat on marvelous colors and a myriad of orchid species. This shot was taken at Westerlay Orchids. Happy Speechess Sunday, Cheers, Ron & Alexandra WATCH VIDEOS- Buzz-Worthy Luxury Real Estate Websites Personal Branding Case Studies Company Branding Case Studies About Language of Luxury - JOIN THE LOL COMMUNTIY - GET FLUENT. GET AFFLUENT! Linked In, Facebook, Active Rain Follow Us on Twitter: LuxuryMarketing (8 comments)
Yesterday at the Farmers' Market, in a Santa Barbara, there was a bromeliad bonanza. They come in many colors. The most common is a rosette (cup like) shape. They are a subtropical plant. Their leaves range in shades of green and some are spotted with purple, red or cream. Some are air plants and attach themselves to trees or rocks, while others are terrestials. Either way, they are beautiful and strange. They were arranged so beautifully, we just had to share them with you. Happy Mother's Day, Cheers Ron & Alexandra
This beautiful shrub like tree can be seen growing as part of the lush Santa Barbara landscape. Brugsmania also known as Angel's Trumpet comes in a variety of colors, white, orange, pink, and a deep burgundy red. The whites exude a light frangrance in the evening to attract pollinating moths, while the red ones have no frangrance as they attract hummingbirds for pollination. According to Wikipedia, "One interesting example of plant/animal interaction involves the butterfly Placidula euryanassa, which uses Brugmansia suaveolens as one of its main larval foods. It has been shown that these can sequester the plant's tropane alkaloids (13 comments)
As we were enjoying the low tide at the Sandyland Beach in Carpinteria, we noticed this little guy in a hurry. He kept trying to elude my curiosity by hiding in seaweed and trying to wait it out. Being even more patient, I was able to get a photo of him before he scampered on his merry way...we see a lot of these on the rocks and rushing around hiding from all the birds! Enjoy your weekend, Cheers Ron & Alexandra WATCH VIDEOS- Buzz-Worthy Luxury Real Estate Websites Personal Branding Case Studies Company Branding Case Studies About Language of (9 comments)
This lovely showy plant known as Sweet Yellow Broom is known for its abundance of bright yellow and sweetly fragrant flowers. It trives in full sun and requires minimal watering. "Xeriscape refers to landscaping and gardening in ways that reduce or eliminate the need for supplemental water from irrigation" according to Wikipedia. Its maximum height ranges between 6-8ft and 5-6 ft widte. It blooms in late winter or early spring through mid summer. It is a fast growing pant great in corners or as a hedge, and is wonderful on a hillside. On a gloomy or sunny day, it (8 comments)
Remarkable service with a twist that distinguishes you from your competition can create an indelible impression and enchant your clients.. Look for evidence of enchantment, times when you have enjoyed exemplary service in your daily life, and reach for ways that you can incorporate enchantment into your own luxury real estate marketing practice. Saint Alexandra’s Day (Alexandra’s Name Day) provided the perfect opportunity to seek out evidence of enchantment marketing. We googled “the best steak house in Thousand Oaks” (nearby Santa Barbara and close to Malibu) and found an entire page dominated by great reviews of Mastro’s. Since we very (17 comments)
As we were getting out of the car this morning, to buy an almond croissant at Cafe Luna in Summerland, I spotted this California poppy that had planted itself in the perfect spot, and in perfect juxtaposition with the purple statice, and the black street lamp behind it. Nature is a luxury, you never know when you will spot something wonderful and worth a photo! Happy Wednesday, Cheers, Ron & Alexandra WATCH VIDEOS- Buzz-Worthy Luxury Real Estate Websites Personal Branding Case Studies Company Branding Case Studies About Language of Luxury - JOIN THE LOL COMMUNTIY - GET FLUENT. GET (14 comments)
Fear of change is another of the top vulnerabilities of market leaders. For luxury real estate marketing professionals who are bent on gaining or sustaining market leadership you need to keep evolving as an individual, a team or as a company. The common adage of “if it ain’t broke, don’t fix it”, or “I am doing well, why rock the boat” does not apply if you intend on maintaining your position. We are experiencing a tidal wave of change on a daily basis in every aspect of life. If you want to successfully keep moving forward, you have to (9 comments)
Photo by Chris Dorney Complacency is one of the top vulnerabilities of market leaders. For Luxury real estate marketing professionals who are bent on gaining or sustaining market leadership staying on the leading edge is not an option, it is an imperative. Harrods’s department store in London exemplifies this principle. Harrods is already known for its outstanding service private client service and was recently given an award at the Luxury Briefing awards for its customer service. According to Luxury Briefing, “Beyond is an extension of Harrods’ service available to private clients and goes above the realms of what consumers expect (12 comments)
These lovely flowers well over 3ft tall were displayed around the Roots booth at the Santa Barbara Farmers' Market. They are known as common comcokle agrostemma. First discovered in the 19th in the European wheatfields, they have become popular in temperate climates where they thrive from May to September. HAPPY SUNDAY, CHEERS RON & ALEXANDRA WATCH VIDEOS- Buzz-Worthy Luxury Real Estate Websites Personal Branding Case Studies Company Branding Case Studies About Language of Luxury - JOIN THE LOL COMMUNTIY - GET FLUENT. GET AFFLUENT! Linked In, Facebook, Active Rain Follow Us on Twitter: LuxuryMarketing (16 comments)
It was gorgeous weather today. We went to the beach for a long walk at low tide. there were lots of people sunbathing, body surfing, kids building castles in the sand, and dogs catching balls and barking at the waves. A sailboat was gliding in the distance. This was a beautiful way to spend Cinco de Mayo on Sandyland Beach in Carpinteria. WATCH VIDEOS- Buzz-Worthy Luxury Real Estate Websites Personal Branding Case Studies Company Branding Case Studies About Language of Luxury - JOIN THE LOL COMMUNTIY - GET FLUENT. GET AFFLUENT! Linked In, Facebook, Active Rain Follow Us on Twitter: (11 comments)
This morning is sunny and bright, and it is another glorious day here in Santa Barbara. At the Farmers' Market entrance the first cherries of the season were resplendent in the sunshine.
As we meandered through the aisles we saw our favorite citrus and stone fruit farmer showed off his first white peaches of the season! We are looking forward to all the other summer delights! We wish you a delightfully happy Saturday, cheers Ron & Alexandra WATCH VIDEOS- Buzz-Worthy Luxury Real Estate Websites Personal Branding Case Studies Company Branding Case Studies About Language of Luxury - JOIN (10 comments)
On the eve of Cinco de Mayo we thought it would be appropriate to discuss the iconic brand of tequila which is associated with Mexico. Mexico has the international rights to the word “tequila”, and they have made it clear that they will take legal action against anyone or any country that uses the word to describe blue agave spirits. Mexico law also states that tequila can be produced in the state of Jalisco (Tequila is a city in Jalisco), and specific regions in the states of Guanajuato, Michoacán, and Tamaulipas. Furthermore, the Tequila regulatory Council has stated that authentic (11 comments)
My father was a physicist and a philosopher. As a kid, I loved his discourses on Quantum physics and philosophy, and my favorite quote of his about Quantum physics is "there are no spare parts (or loose screws) in the universe, everyone is valuable." Recently, I was reading Einstein's View of the World, this quote reminded me of my father, "“Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” Just think, what a glorious world we would live in if we (10 comments)
This lovely orchid caught my eye when I was wandering through the Westerlay Orchid Greenhouse in Carpinteria yesterday. It is named Miltonia in honor of Lord Fitzwilliam Milton, a British orchid lover. It originated in the Braziliian Atlantic Forest and is now one of the popular and favorite orchids in the world because they are easy to grow, Happy Wednesday, Cheers Ron & Alexandra (16 comments)
After a glorious sunny weekend, we have started the week off with sporadic rain showers, and today with drizzly moments. As we were off on errands, I noticed rows of jacarandas starting to bloom and they lit up the grey skies. In another week or two, we will be treated to even more of this glorious blue/purple blooms as the trees fill out with leaves and the flowers open. Happy Tuesday, Happy May Day! Cheers, Ron & Alexandra WATCH VIDEOS- Buzz-Worthy Luxury Real Estate Websites Personal Branding Case Studies Company Branding Case Studies About Language of Luxury - (16 comments)
In a time-pressed world, time becomes the ultimate luxury. Affluent consumers will pay a premium if you can save them time and the aggravation of wasted time. As a luxury real estate marketing professional, think about how you can save your clients time and aggravation every step of the way. Perform a Time-saving audit on all aspects of the service you provide. Saving time applies to the user experience on your website from their first encounter with you. And, it applies to every other encounter they have with you or your team. Here are few items to consider when you (17 comments)
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.