The Language of Luxury

Follow me
By
Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2018 

We promised you in Part 2,  a review of  a Champagne that Bob from Point de Chêne recommended on our second visit. It is produced by one of the most up-and-coming young winemakers in the Champagne region. His family has been wine-growing for over 500 years and this young man has brazenly introduc...
01/31/2018
I took this picture of the beach on Monday.  It is the beach that adjoins the Santa Barbara Harbor and the Santa Barbara Yacht Club.  Not a soul was there even though it was a beautiful day. We both love to wander on the beach, to hear the waves, see the pelicans dive for food, and spot a pod of ...
01/31/2018
11 Comments
We recently read a chapter in a book written by devotee of Thich Nhat Hanh about someone who felt he had no time to himself.  This was made worse with the birth of his first child.  He wanted to add spending time with her to his already busy schedule.  The teacher suggested that when he spent tim...
01/31/2018
Yesterday, we had a summer day in Santa Barbara.  The temperature reached 80 degrees with light ocean breezes cooling us perfectly.  Although we are often at the harbor to buy fresh fish, we had not explored the small eateries surrounding it.  We decide to test our foodie palates at ON THE ALLEY,...
01/30/2018
This post by Lou Ludwig caught my attention.  It is precisely why we stay out of committees, or any other form of gathering for the purspose of solving a problem, and at the end of the day postponing it to another day.  It is a way of not accomplishing a thing while looking very busy. Group Think...
01/30/2018
About three years ago, I called Hannah because I was researching real estate brokerages and their brand perception, for a project we were hired for.  Hannah graciously took the time to answer my questions, and gave me great insights and feed back on the subject.  I appreciated the time she spent ...
01/29/2018
A brand is an expression of the core values of a company or an individual.  A brand reveals the fundamental reason for its existence, and how it is differs from others in that category. A brand also defines the principles that it lives by.  When someone likes your brand, they are essentially sayi...
01/29/2018
Some of the best displays at the Santa Barbara Farmers Market are the bouquets of  flowers  that the growers bring each week for our pleasure.  Our little  beach town of Carpinteria (population 14,000) is known for the flowers that are grown in greenhouses and the fields.We were delighted to see ...
01/28/2018
Written by Ron & Alexandra Seigel-ABOUT:  Napa Consultants, International specializes in the art of local niche marketing in affluent communities and they are the leader in brand strategy for the luxury real estate industry.  Working exclusively with entrepreneurs and professionals who are passio...
01/28/2018
In re-establishing the normalcy in our lives, we decided to go to the Santa Barbara Harbor to buy fish for dinner.  The Santa Barbara Sea Food Market buys fish direct from the fishing boats that come in, as well as globally.  Today, they featured local black cod, local swordfish, local halibut an...
01/27/2018
Rainmaker
5,772,575

Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
local_phone(805) 770-1129
Contact The Author
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.