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Summer Fun in Santa Barbara Begins This Memorial Day Weekend

Ron & Alexandra Seigel (Luxury Real Estate Marketing) (ra@napaconsultants.com) — Mon, 20 May 2013 19:41:20 -0700

On May 25th, 26th,and 27ths, street artists known as Madonnari, will create at the Santa Barbara Mission 150 large scale images on the black pavement using pastels. The images are sponsored by local businesses. This festival is held in conjunction with the Santa Barbara Madonnari sister city, Grazie di Curtatone, Italy.

There are also kids' squares available for $10 each with pastels provided. You do not have to be a kid to buy your own square, if you wish to discover your inner artist. Hours are from 10 -5 Daily, Admission is free.

"The event benefits the Children's Creative Project, a nonprofit arts education program of the Santa Barbara County Education Office. The Project serves 50,000 children in more than 100 schools with visual and performing arts workshops and performances throughout Santa Barbara and San Luis Obispo counties."(quote from the I Madonnari site)

Last year we went every day to observe works in progress. It was delightful meeting many talented artists and sharing their vision. The picture above was taken at last year's festival.

Cheers, Ron & Alexandra

Real Estate Personal & Company Branding: Do You Need a Sub-Brand?

Ron & Alexandra Seigel (Luxury Real Estate Marketing) (ra@napaconsultants.com) — Mon, 20 May 2013 08:34:15 -0700

One of the biggest concerns that we hear from luxury real estate marketing professionals is the fear of narrowing their niche to the top tier price range homes because it may alienate some of their friends or previous clients in lower price homes. However, by diffusing your focus and attempting to be all things to all people, you run the risk of diluting your brand position, i.e., what your brand stands for and what you are known for.

One global luxury brand has done a masterful job of compartmentalizing its various sub-brands with their multiple price points. By identifying its brand with sports in general (beyond polo, “the sport of kings”) Ralph Lauren has managed to attract not only high net worth consumers but also those who aspire to be wealthy.

The key here is that Ralph Lauren created separate sub-brands that stand for different things and focus on different target markets. For example, the Ralph Lauren Black Label Staor Tan Motorcross Jeans is priced at $495; their basic denim jean, sold at Macy’s, is $90.

Yet, for some, wearing a shirt or other clothing embroidered with the ubiquitous polo pony logo has completely lost its appeal. Apparently, a significant number of customers felt this way because Ralph Lauren made an ingenious move to lure disenfranchised customers back to the brand and keep others from switching.

On their interactive website, you can customize their signature polo shirts, terrycloth bathrobes and other articles of clothing with YOUR OWN INITIALS instead of the pony! On certain items, the embroidered Polo logo has been moved to the bottom hem of the shirt. That way if you tuck it in it does not show.

You can choose from many color combinations of fabric and embroidered logos and several different font schemes for your initials. Once you make your shirt selection, your color choice and your font choice, it displays that combination on the model’s shirt.

Quality of manufacturing is not the question here because Ralph Lauren has built a strong reputation as a brand you can trust. Blending in and “leaving the brand” is the issue.

In the luxury services arena, some banks have figured out how to offer two levels of service without alienating any of their customers. To accomplish this they too created sub-brands. For example, there is definitely a world of difference in the level of service between Chase Private Banking and their standard banking services. The amount of dollars entrusted to the bank (for investment purposes with J P Morgan in this case) is what separates the two sub-brands.

There is a huge lesson here for luxury real estate marketing professionals. Bespoke (tailor made) or customized service is what your top tier customers have come to expect. If you or your company wants to be known for more than one level of service, you must differentiate the two levels by creating sub-brands.

Crafting and developing your sub-brand is just as important as building your primary brand. Do you need a sub-brand?

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Speechless Sunday: Godetia or Farewell to Spring

Ron & Alexandra Seigel (Luxury Real Estate Marketing) (ra@napaconsultants.com) — Sun, 19 May 2013 19:27:19 -0700

Our eyes feasted on this incredible bouquet of flowers at the Santa Barbara Farmers Market, yesterday. Each stem (1-3feet tall) has several flowers on it These beautiful blooms are called godetia aka farewell to spring, because it starts blooming as spring temperatures become warmer. They also come in pink, white and a deeper red. We thought this coral colar was really striking.

Wishing you a great week, Cheers, Ron & Alexandra

Speechless Sunday:Ylang Ylang!

Ron & Alexandra Seigel (Luxury Real Estate Marketing) (ra@napaconsultants.com) — Sun, 19 May 2013 07:32:32 -0700

You can stand accross the street and smell a jasmine and custard like fragrance. The Macy's building in Santa Barbara has this beautiful archway adorned with Ylang, Ylang, which means "Flower of Flowers".

The essential oil of the trailing yellow flower is used in aromatheraphy, and it is believed to relieve high blood pressure, normalize skin problems, and is also considered an aphrodisiac (according to Margaret Mead who notes that the Samoans used it as such).Wikipedia.

The fragrance is characterized as "intensely sweet, soft and floral-balsamic, with a slightly spicy scent, and a creamy rich top note."(ylangylangoil.com) There are different grades of oil when distilling the flower. The highest grade has the rich floral notes that is used in various perfumes, such as the famous Chanel No. 5.

Wishing you all a delightful Sunday, Cheers, Ron & Alexandra

Saturday Smiles a la Salanova!

Ron & Alexandra Seigel (Luxury Real Estate Marketing) (ra@napaconsultants.com) — Sat, 18 May 2013 13:27:33 -0700

A new lettuce varietal called Salanova appeared on the Garden of Eden stand this morning, at the Santa Barbara Farmers Market. According the site, love my salad.com, and salanova.com "A name that stands for fresh, flavoursome, crunchy and for extreme convenience. Just one cut and the lettuce separates into numerous small, ready-to-eat leaves!"

The Washington Post in an article mentioning Salanova had this so say, "Cooks love vegetables that save them time in the kitchen: the cylindrical beet that's simple to peel and turn into tidy, uniform disks; the onion"

All you have to do is remove the core and all the leaves separate into perfect size in your salad bowl. This is definitely making lettuce simple.

Wishing you all a delightful Saturday, Cheers, Ron & Alexandra

Marketing Luxury Real Estate: Friday Fun: New Chocolate Find

Ron & Alexandra Seigel (Luxury Real Estate Marketing) (ra@napaconsultants.com) — Fri, 17 May 2013 22:08:40 -0700

While waiting for the start of the movie (Star Trek: Into Darkness), we decided to walk around and explore the various stores along State Street (the downtown) of Santa Barbara. We stopped into CostPlus, because there is always something fun to look, or something new to discover.

We often look at their chocolate selections (yes, we both love chocolate), and lo and behold, there is a new chocolate we had not tried before! So we bought a bar of 85% Heavenly Chocolate and it was just that...heavenly. We almost finished it, and Ron declared, we have to stop there again tomorrow for more...

Wishing you a great Saturday, Cheers, Ron & Alexandra Seigel

Marketing Luxury Real Estate: Friday Fun: At the Movies

Ron & Alexandra Seigel (Luxury Real Estate Marketing) (ra@napaconsultants.com) — Fri, 17 May 2013 16:25:05 -0700

We got everything done early, and afer a quick lunch, we took the rest of the day off. We headed to downtown Santa Barbara to go see the new Star Trek: Into the Darkness. Prior to the movie we strolled our main street, State Street. It was a beautiful day, and on every street the jacaranda (purple blossom) trees are blooming.

We really enjoyed the second prequel of Star Trek. If you are a Star Trek fan, you will enjoy it. We have always admired the visionary Gene Rodenberry, the creator of Star Trek. We are delighted that his vision continues to be enjoyed by the new and the older generation.

Live Long and Prosper!

Cheers, Ron & Alexandra

Luxury Real Estate Personal & Company Branding: In the Pink!

Ron & Alexandra Seigel (Luxury Real Estate Marketing) (ra@napaconsultants.com) — Thu, 16 May 2013 07:16:10 -0700

The proportions and combinations of colors used in your luxury real estate personal or company branding is an important aspect of communicating your marketing message. Certain colors have strong emotional connotations and also cultural bias that can work for or against your brand.

For example, red, white and blue can stir the deep emotions of patriotism. Several regional and national American real estate brands have used this color combination to their advantage.

This color palette was sampled from the photograph of the peonies above. When you think of the color pink what associations come up in your mind?

Various shades of pink can be used in personal and company branding to communicate a range of thoughts and feelings from subtle to bold. Mary Kay Cosmetics, known for their pink Cadillac rewards to sales people, has shifted their brand to a more sophisticated feel by making black and white the dominant colors of their brand with a pale pink as the accent.

T-Mobile has used shocking pink as an accent to black, charcoal gray and white. Whereas, world-renowned Fauchon, purveyors of fine gourmet foods in Paris, unabashedly uses pink as their primary brand color with black and white as the accent.

Pink is a color that has long been associated with the female sex. Today, more men choose to boldly embrace pink and ignore this cultural bias.

The famous British traditional shirt maker, Thomas Pink (80 stores worldwide) is part of the Louis Vuitton Moet Hennessy group. Pink’s luxury brand color scheme incorporates black, white and gold with pink as the accent. Their mascot is the “Cheeky Fox” and their brand story is quite interesting. Mr. Pink was the 18^th century tailor who invented the iconic scarlet red hunting coat. But, it was referred to as PINK in honor of its originator.

One of our clients, Courtney Ranson, specializes in the Washington Park area of central Denver, Colorado, also known as “Wash Park”. Her ultimate favorite color is fuchsia, a very strong pink. We used this color deliberately as an accent (with deep plum as the dominant brand color), to communicate her passion for her beloved neighborhood and also to romanticize the area. Her slogan (incorporated in her logo) is Denver Wash Park -“ The Heart of the City”. Watch this Video Case Study.

Colors plays a big role in luxury real estate personal and company branding. Your personal color preferences need to be balanced with what is appropriate within your marketplace and also what makes your brand stand out from your competitors’.

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A Bit of a Roller Coaster,and Delightful with Sea Food and Summer!

Ron & Alexandra Seigel (Luxury Real Estate Marketing) (ra@napaconsultants.com) — Wed, 15 May 2013 15:44:06 -0700

Last week, we stopped at the Carpinteria Wine store, to ask our friend, Jane, to recommend something that would be good with Petrale Sole. She found the perfect wine pictured above, Botani Moscatel Seco. It is a Spanish wine made with Moscatel grapes which are very sweet as a rule. Here are the tasting notes from Botani, (wines from spain.com)

" Spain needs to continue making Moscatel in this vein: dry, layered, and definitely fun with or without food. The wine expresses aromas of orange flower water, lemons, oranges, and mangos in the nose, while the mouth has these same flavors, as well as distinct dried pineapple chunks. The finish is almost completely dry; it’s a bit of a happy roller-coaster ride. Drink soon."

We enjoyed it so much, we bought another bottle. It would be perfect to sip while watching the Sunset over the ocean, or watching your garden grow!

Cheers, Ron & Alexandra

Marketing Luxury Real Estate: Wordless Wednesday/Stormy Seas

Ron & Alexandra Seigel (Luxury Real Estate Marketing) (ra@napaconsultants.com) — Wed, 15 May 2013 06:52:09 -0700

Although it was a beautiful day yesterday, the winds were blowing. The weather bureau issued a small craft advisory. The beach was littered with uprooted kelp. I am always fascinated by the life our kelp supports. The picture above shows several mussels attached to the plant on the left.

The roots of the kelp (as seen above) are usually attached to a small rock to facilitate the movement of the water. We have seen urchins, all types of clams and other sea creatures occupying the root system. Our local halibut uses the kelp as spawing grounds. They are an important part of the ocean's eco system.

Wishing you all a lovely Wednesday, Cheers Ron & Alexandra

Luxury Real Estate Marketing: Open New Channels of Creativity - Part 2

Ron & Alexandra Seigel (Luxury Real Estate Marketing) (ra@napaconsultants.com) — Tue, 14 May 2013 09:06:43 -0700

As a luxury real estate marketing professional do you find yourself relying on the same sources of business to sustain your practice? It is easy to get complacent. But, by staying on this course you run the risk of getting stale or even stagnant. One of the key habits of successful market leaders is staying sharp by continuously reaching for new channels of creativity.

Sometimes new paths simply appear and you just need to move forward. But, sometimes it takes consistently chipping away to open a new channel of business. Other times it may even require a bulldozer to clear the way. We discovered a perfect metaphor for this that we wanted to share with you.

Recently, while taking a walk on our Carpinteria beach here in Santa Barbara, California, we encountered an unusual phenomenon. The latest tides washed up a surplus of sand that blocked the “ever-present” channel between our salt marsh and the ocean, which threatened the entire ecosystem. It has occurred only five times in the last fifteen years.

Adjacent to our sandy beach, sub tidal rocky reef, and kelp beds is the Carpinteria Salt Marsh Reserve. It contains a critically important Southern California estuary, which supports many sensitive plant and animal species. The site includes extensive wetland, sub-tidal channel and emergent upland habitats. The reserve provides habitat for migratory waterfowl along with several species of plants and animals listed as endangered, threatened or of special concern.

When this blockage occurs members of the Land Trust of Santa Barbara County and several volunteers work together to open a new channel between the marsh and the ocean. Please take less than one minute to watch the video we created to document this process. (I am having trouble uploading the video for some reason).

Find ways to open up new channels of creativity and business. To gain or sustain market leadership you constantly need to keep your creative juices flowing by trying new things.

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Speechless Sunday: Mothers' Day at the Beach

Ron & Alexandra Seigel (Luxury Real Estate Marketing) (ra@napaconsultants.com) — Sun, 12 May 2013 20:13:55 -0700

After spending the afternoon with relatives, we returned home and headed to the beach. Mother's day celebrations were happening everywhere on the beach...As we were walking along enjoying the beautiful day (the high was 78 at the beach today), a lovely group of young girls passed us by and wished me a happy Mother's Day! Who says the younger generation is doomed? Not here on Sandyland Beach in Carpinteria, and I would bet that in many other places there is an abudance of wonderful young people...The Moms of America are doing a great job!

Cheers, Wishing you all a superb week, Ron & Alexandra Seigel

Marketing Luxury Real Estate: Do You HOBNOB?

Ron & Alexandra Seigel (Luxury Real Estate Marketing) (ra@napaconsultants.com) — Sun, 12 May 2013 10:59:04 -0700

We first tasted Hobnob wine at Happy Hour on First Friday at the Cork Tree Cellar (which has a comprehensive wine list) in Carpinteria. The word hob-nob according to the Merriam-Webster disctionary: "1. archaic: to drink sociably . 2: to associate familiarly — hob·nob·ber noun. Examples of HOBNOB. He loves to hobnob with celebrities."

From our perspective, Hobnob makes a pleasant, easy to drink pinot noir, and makes for a great party wine. The wine is made in White Plains, New York. At customers' request our favorite wine store, Carpinteria Wine Company is now carrying it at $9.99 per bottle.

From a branding stand point, it is an easy name to remember and it target market isthe younger demographic according to Red Wine Reviews, " it is a "cocktail wine"-i.e. a wine to drink during cocktail hour at a bar or party, and without food. And for that purpose, these wines are perfectly suitable, particularly for people who are newbies and moving their palates from thick microbrews to the wine scene."

In our opinion, even those who are not fond of red wines will enjoy this one. Happy HobNobbing!

Happy Sunday, Cheers, Ron & Alexandra

Saturday Smiles: Apricots and Mulberry

Ron & Alexandra Seigel (Luxury Real Estate Marketing) (ra@napaconsultants.com) — Sat, 11 May 2013 21:41:13 -0700

As a child growing in Lebanon, my parents used to rent a home in the mountains during the summer for a month. The house had a mulberry tree, which I would climb up on and eat the berries to my heart's content. I loved seeing these mulberries at the Santa Barbara Farmers' Market today.

Stone fruits began to show up today...We love them all, however, many of the ones we tasted just had not developed the sweetness and aroma of summer. These early apricot varietals like Early Girl tomatoes were delicous, and came home with us.

Wishing you all a delightful Sunday, and Happy Mother's Day

Cheers, Ron & Alexandra Seigel

Marketing Luxury Real Estate: Mother Day's Flowers/Saturday Smiles

Ron & Alexandra Seigel (Luxury Real Estate Marketing) (ra@napaconsultants.com) — Sat, 11 May 2013 10:36:26 -0700

The Santa Barbara Farmers Market was very festive today with larger than usual assortment of flowers to remind us all of a Mother's Day tomorrow. There were cosmos (pictured above),

wine red pincushions

pink peonies

and delphiniums to name some of the unusual flowers available. It was a real treat for flower lovers like us to walk around the vegetable stalls with flowers everywhere. There will be many delighted mother's tomorrow.

Wishing you all lots of Saturday Smiles, Cheers Ron & Alexandra

Marketing Luxury Real Estate: More Gatsby Co-Marketing Art Deco Style!

Ron & Alexandra Seigel (Luxury Real Estate Marketing) (ra@napaconsultants.com) — Fri, 10 May 2013 15:08:04 -0700

Co-marketing is a great way to create a buzz about your luxury real estate marketing practice and expand your sphere of influence. The key is to find the right non-competitive partners who share the same target market as you.

In our previous post, we had mentioned that Tiffany was co-marketing with Gastby by designing the jewelry worn in the movie, which is available for purchase on their website. The inside of the store pictured above, has a wonderful art deco period couch with deco rug, wallpaper and a TV screen featuring clips from the film.

Another window features long strands of pearls, very fashionable jewelry of the era with glasses of champagne, yes, another co-marketer the champagne in the movie is Imperial Moet & Chandon, which can be seen in the picture below in the Brooks Brothers window.

While strolling through Beverly Hills in the wee hours of the morning prior to our appointment, we noticed another co-marketer of Gastby's, Brooks Brothers. Brooks Brothers designed the menswear for the movie. Their store windows showed of the clothing of the Gatsby era, which can be purchased in store or on the website.

Many luxury real estate marketing professionals should think outside the box of the usual suspects with whom to co-market. We hope you are inspired by The Great Gastby movie co-marketers which are many, and include The New York Plaza Hotel with their Gatsby themed suite, iTunes with the sound track of the movie on their home page,& American Idol who featured their finalists singing a track from the movie as well as Will- I- Am who performed a number from the movie.

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Personal & Company Branding: Open New Channels of Creativity

Ron & Alexandra Seigel (Luxury Real Estate Marketing) (ra@napaconsultants.com) — Thu, 09 May 2013 04:46:36 -0700

A major part of our luxury real estate personal and company branding practice involves developing strategies to help our clients gain or sustain market leadership and also coaching them to execute their strategies. From our perspective, the art of coaching is essentially this:

Encouragement to shift from reacting to current conditions to proactively creating new channels of creativity through which inspired, innovative action can flow.

Contrary to the majority of business coaches we believe that holding our clients accountable for anything is an utter waste of time-theirs and ours. For those of you who seek to consistently command the lion’s share of your marketplace, or a niche therein, there is absolutely no need for motivation tactics from your coach.

If you feel the need to be held accountable to achieve a goal of this caliber, motivationis the last thing that will work. It may be a quick fix at best, and it will not produce enduring results. Your passion and your competition should keep you engaged in the game and on your toes. Or, you might as well get out of the game, altogether.

There is no amount of wheedling, prodding, cajoling, coaxing, persuading, sweet-talking, enticing, invalidating, flattering or intimidating that will get you where you want to go.

Unwavering support and encouragement to dissolve your own self-doubts (the only thing that can stop you from consistently realizing your dreams) is the “secret sauce” that is required from your coach.

In this article series, we will discuss how proactively opening new channels of creativity can not only be the catalyst to attract new and exciting opportunities, but also to open the flood-gates of bountiful career satisfaction and self-actualization.

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Marketing Luxury Real Estate: A Rose is A Rose, Wordless Wednesday

Ron & Alexandra Seigel (Luxury Real Estate Marketing) (ra@napaconsultants.com) — Wed, 08 May 2013 09:18:11 -0700

We have always loved roses of all kinds. They really love the California weather and thrive. On our way to investigate a portable outdoor grill, we spotted this beautiful floribunda (many flowers on one stem) bush. The color was intense on one side and pale on the underside. They also had a nice fragrance not too strong, just right!

Wishing you all a delightful Wednesday, Cheers Ron & Alexandra

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Language of Luxury Goes to Paris to Cover International Luxury Summit

Ron & Alexandra Seigel (Luxury Real Estate Marketing) (ra@napaconsultants.com) — Tue, 07 May 2013 08:26:59 -0700

We are excited to announce that The Language of Luxury has been invited by our LOL media partner, Luxe Corp, to cover the Club e-Luxe International Summit in Paris on June 12, 2013. This is the premier annual event on marketing via digital media for the luxury goods and services industry. We will be broadcasting live from Paris online during and after the event.

Some of the luxury companies that have participated in recent Club e-Luxe events include LVMH, Gucci Group, Cartier, Chanel, Louis Vuitton, Gucci, Burberry, Boucheron, Hermès, Piaget, Chopard, Fabergé, Vertu, Hublot, Dior, Coty, Pernod Ricard, Rémy Martin, Sonia Rykiel, L’Oréal, Lanvin and several others.

The event will focus on the theme of “The Web Economy: Understanding How Digital Media is Re-writing the Rules of Luxury & Transforming Value Creation". In addition to Web Economy, some of the topics to be addressed are: Digital Luxury Scorecard, Social Economy & Luxury, E-Commerce Economy & Luxury, Mobile Economy & Luxury, Digital Private Data Currency, E-Services Economy & Luxury, E-Communications Economy & Luxury, Digital Legal Frameworks, Virtual Reality Value, Digital Luxury Value in Asia and others.

Club e-Luxe which was created by Luxe Corp in 2006 in recognition of the important role of the internet, digital media and new technologies in luxury, has emerged to be the reference in digital luxury. The objective has remained to provide luxury companies with access to the most advanced strategies, knowledge, applications, systems, tools and concepts required for luxury to thrive online and offline in the context of new technologies and innovation.

Here is a link for more information:

Luxury Real Estate Branding: Say Artisan Organic Cheese - Part 4

Ron & Alexandra Seigel (Luxury Real Estate Marketing) (ra@napaconsultants.com) — Mon, 06 May 2013 07:36:45 -0700

Chèvre with Peppercorns - Made with Goat's Milk

-BRAND POSITIONING-

In Part 3 of this Luxury Real Estate Personal & Company Branding article series we discussed how Cowgirl Creamery, the Northern California (Sonoma County) producers of artisan organic cheeses, does not actually compete against global, mass-produced cheese brands, like Kraft’s Velveeta or Cheese Whiz. Their ideal customer is a sophisticated consumer with a discerning palate. We further clarified that the Cowgirl Creamery brand is sophisticated yet down to earth which resonates with the values of their ideal customers.

Red Hawk by Cowgirl Creamery - Made with Cow Milk

Many luxury real estate marketing professionals attempt to claim a similar brand position as they wrestle with their competition for the same target market. So, we posed this question:

“How can YOUR marketing message stand out in a sea of very similar communications from your competition who also claim they stand for the same thing?”

The answer is, get out of that wrestling match, all together! Find an uncontested or underserved lucrative market NICHE that you can serve better than anyone else and do so with passion. Here is a great example of another successful producer of artisan cheeses from the same county as Cowgirl Creamery.

Goat Milk Cheese VS Cow Milk Cheese

Goat cheese, or chèvre as it is called in France, has grown considerably in popularity in the United States. Laura Chenel is the recognized “pioneer” of American goat cheese production. From its humble beginnings in late 1970’s, Laura Chenel’s Chèvre has been acknowledged as America’s first name in chèvre.

The company’ state-of-the-art GOAT MILK ONLY creamery is located in Sonoma County’s famous Carneros region bordering Napa Valley. In 2006 Laura sold the company to the Rians Group, a French family of artisan cheese producers with a commitment to the same level of quality, tradition and artisan technique that Laura herself held.

Both Cowgirl Creamery and Laura Chenel’s Chèvre appeal to sophisticated consumers. Yet, like with Kraft cheeses, they are not really in direct competition with each other.

However, in relationship to OTHER GOAT CHEESE MAKERS, the harmonious blending of French technique and Sonoma terroir (geographic, geologic and climatic conditions), place Laura Chenel’s Chèvre more in the “highly sophisticated” end of the sophisticated spectrum for its brand position (see Part 3). Being the “first mover” in a new brand category further strengthens the authoritativeness of this brand position.

Your brand position is that part of your luxury brand identity and promise of value that you must actively communicate to your target market in such a way that it establishes a distinct advantage over your competition.

We hope you have enjoyed this article series on brand positioning and have understood the importance of articulating your own brand position. If you would like our assistance in clarifying and communicating your brand position in relationship to your competition, we would be delighted to be of assistance. That is our expertise.

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Speechless Sunday: Kelp Art

Ron & Alexandra Seigel (Luxury Real Estate Marketing) (ra@napaconsultants.com) — Sun, 05 May 2013 21:12:45 -0700

We are always fascinated by nature's creations as it goes through its cycles. We like to take our walks at the start of low tide. We walk at the dge of the water and see what treasures are left behind, before they get swept away once again at high tide.

And then there was this piece of underwater vegetation, pictured below, that we could not identify. There was no one around to ask. Next time, perhaps we will meet up with an underwater botanist, or perhaps someone among us knows what it is. If you know, please tell us.

Happy Sunday, wishing you all a splendid week, Cheers, Ron & Alexandra

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Speechless Sunday: Stormy Weather on the Horizon

Ron & Alexandra Seigel (Luxury Real Estate Marketing) (ra@napaconsultants.com) — Sun, 05 May 2013 09:58:12 -0700

Yesterday, when we took our walk on Sandyland beach in Carpinteria, we noticed the clouds coming in warning of impending storms ahead. Sure enough this morning the winds are blowing, and the clouds are getting darker. We are looking forward to the rain that is on its way, as we need it!

Wishing you a delightful Sunday, Cheers, Ron & Alexandra

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