company branding: Luxury Real Estate Marketing Essentials: Discover Your Niche
- 05/15/10 04:37 AM
Luxury Real Estate Marketing Professionals should understand the role of a niche in one’s marketplace. A niche is defined as a place, a position, a slot, a function, a role or a forte in a market place. It is important to know where you fit in. Here is a perfect example of a niche, with a slogan that embodies its position in the marketplace! The product is Crayola crayons, which have been in existence since 1903. The company started in 1885, as a manufacturer of colorants for industrial purposes as well as slate pencils. It was Alice, a schoolteacher and … (6 comments)
company branding: Luxury Real Estate Marketing Essentials: Thinking Outside the Jewelry Box
- 03/15/10 05:53 AM
As luxury real estate marketing professional it is important not to underestimate the extent to which high net worth consumers enjoy shopping and searching online. Think of ways to surprise and delight these consumers on your website and you will win more clients. Here is an example of how a fine jewelry firm “thinks outside the jewelry box” when courting big spenders. Luxury goods have been reluctant to join e-commerce, because Internet shopping has been associated with bargain hunters and discount goods. The high end goods market has been cautious in exhibiting their valuables online, feeling that no one would … (8 comments)
company branding: The Reputation of Your Personal Brand: It is all about Trust!
- 02/24/10 01:26 AM
As a luxury real estate marketing professional your reputation is at the core of your personal brand equity—the value of your brand. Your reputation, your trust factor can be the deciding factor in selecting you to list a luxury property over your competition or be selected as a buyer’s representative. Blogging is a great way to build trust over time with potential clients, providing you have something of interest to say on a subject about which you are passionate. It is a wonderful way to build your reputation and your personal brand in the minds of potential referral sources who do … (7 comments)
company branding: The Art of Creating A Brand
- 09/25/09 04:01 AM
Lake Itasca, Minnesota , the source of the Mississippi In luxury real estate marketing, creating a brand is an exercise of finding your essence as an individual or a company. It must authentically reflect your core values and what you are passionate about. Ultimately, your brand must express, explicitly what is distinct and inimitable about your identity. Here is an example that illustrates this point. The University of Minnesota (one of Alexandra’s alma maters) sends a quarterly journal which often features a story that illustrates life on campus. The latest issue tells of a fine arts student who devised an … (2 comments)
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