luxury marketing: Luxury Real Estate Website Design: The Magic of Quality Cues - 01/03/13 09:57 AM


Courtesy of Apple 
One of components of our Strategic Brand Analysis that we perform for each of our luxury real estate marketing clients is an audit or review of their current websites and those of their direct competitors. Among many factors, we look for what we call “quality cues”, those small details that add up to a remarkable user experience. Dropping the ball with quality cues is often where complacent market leaders become vulnerable. 
We cannot overemphasize the significance of quality cues, as they help to capture leads. And, they are also the sparks that trigger word-of-mouth advertising or … (14 comments)

luxury marketing: Wordless Wednesday: Winter Beach - 01/02/13 01:52 PM

Ron and I love these big boulders on the beach on Sandyland Beach in Carpinteria.  They support mussels and other bivalves, and the crabs that hide among them.  Wishing you all a delightful Wednesday and a great start on 2013.
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luxury marketing: Happy New Year: Another Fresh New Year is Here - 01/01/13 04:07 PM

Ron and I found this poem, Another Fresh New Year is here, by William Arthur Ward, who was a teacher and a scholar.  It really sets the tome for 2013, as we begin a short week of work.  We wish you all a wonderful year ahead and may all your wishes be realized!
Another fresh new year is here . . . Another year to live! To banish worry, doubt, and fear, To love and laugh and give! This bright new year is given me To live each day with zest . . . To daily grow and try to … (20 comments)

luxury marketing: Luxury Real Estate Marketing Tip: Life is What You Make of It - 12/31/12 07:36 AM
 

Photo by Petifrere
One of the great poets/songwriters of our time is Paul Simon.  His genius is getting under your skin with words that appear to be non-sequitur (out of context).  But somehow, the meaning comes through and moves you, profoundly. 
This New Year’s Eve, when many are making resolutions, the lyrics of one of his most recent great songs, So Beautiful or So What (April 8, 2011) inspired us. He felt it was his best work 20 years. And, we wanted to share it with you.  We believe deeply that life is truly what you make of it. 
Here … (23 comments)

luxury marketing: May You Stay Forever Young; The Sentiment Holds Up Today - 12/30/12 03:18 PM

On December 30, 2009,  we wrote a blog post calling " May You Stay Forever Young, The Ultimate Luxury" as an to inspiration to welcome 2010.  We think the sentiment and the words by Bob Dylan are valid today as we end 2012 are a classic. Here are the words written for the album Planet Waves, in 1974.  This is one of the few songs that Dylan recorded in one take.  In his book, he recalled how everything aligned perfectly for this creative opus. 
May God bless and keep you always, May your wishes all come true, May you always … (13 comments)

luxury marketing: Marketing Luxury Real Estate: The Face of Envy-World Class - 12/29/12 08:10 PM

We woke up to pouring rain this morning, which meant our plans to the Santa Barbara Farmers' Market were cancelled. However, we went to one of our favorite markets, Gelson's to pick  organic apples and vegetables.  As we wre looking at the beautiful display of apples, I spotted apples, named Envy!  Envy? I said to Ron.  The lady next to me piped up and said, "Try a sample, they are really good!"  So we did, and they are amazingly delicious.
According to envy.com, "When New Zealand's passionate apple researchers brought together the best features of Braeburn and Royal Gala in … (12 comments)

luxury marketing: Marketing Luxury Real Estate: The Quest for the Best! - 12/29/12 01:31 PM

On December 20, 2009, we wrote about the best in class of taquerias in Santa Barbara.  It is still one of our favorite places here.  Friday, we were there for lunch and marveled that each time we go, it is as good as we remembered from the last time we were there.  This restaurant has exsited since the early 80's and each time we leave there is a line forming out of the door, and it continues to form down the block daily.  
We used this example as being the best in class in their niche and consistently getting … (7 comments)

luxury marketing: Marketing Luxury Real Estate: A Three Way Win-Win Strategy - 12/28/12 01:08 PM

One of the little markets we frequent for certain delicacies and wines is Tri-County Produce Co-op on Milpas Street in Santa Barbara.  It is the only grocery store within walking distance to the beach, and you get a great view as you check out.  They have a wonderful strategy where everyone wins.  If you bring your own bag for your purchases, you are given a ticket that is worth .05cents, and then you can deposit in one of the 8 different charities represented on the wall.  They started this last year, and they have already donated $8938.85. 
Everyone wins, the … (8 comments)

luxury marketing: Luxury Real Estate Marketing Tip: Try Basecamp for Listing and Marketing Coordination - 12/27/12 08:47 AM

Sometimes you need to go outside of the real estate industry to find the best (and simplest) systems for luxury real estate marketing coordination and listing coordination.   We highly recommend Basecamp, a cloud-based project management software-as-a-service. 
Basecamp lets you create a custom template with To Do lists in your own words.  Save the template and use it for all of your listings (you can always make modifications for specific listings).  Each listing becomes a project. Because it is web-based your entire team (e.g., your assistant, your photographer, co-listing agents, etc.) can all have access to it from anywhere. 
Documents and … (22 comments)

luxury marketing: Marketing Luxury Real Estate: The Storm is Coming,Wordless Wednesday! - 12/26/12 05:28 PM

After a rainy night, we woke up to a clear day.  As we took off for errands this morning, the winds were chasing clouds on one end while on the other side clouds were coming in.  The weather reporters issued small craft warning as the ocean was beautiful with big and small white caps.  And now it is dark and pouring...We love the rain...it make us appreciate the sunshine.
The picture above was taken as Ron was driving on the 101 freeway.  I loved the reflection of his hand on the steering wheel.
Happy Wednesday, Cheers, Ron & Alexandra
WATCH … (8 comments)

luxury marketing: Luxury Real Estate Personal & Company Branding: The "Hailo" Effect - 12/26/12 07:37 AM

Luxury real estate marketing professionals often ask us about the importance of selecting the right brand name.  It really comes down to how fast and easy you want to make it for your potential referral sources to remember your name, because top-of-mind status IS the name of the referral game. 
In marketing luxury real estate, previous conventional wisdom focused primarily on your “sphere of influence”, those people who know you directly and think highly of you.  But, with the advent of the Internet and social media the very concept of your sphere can change radically.
The fundamentals of staying in … (18 comments)

luxury marketing: Merry Christmas, Happy Holidays, And Joy to All - 12/25/12 08:00 AM
 
Greeting from Santa Barbara
Wishing you all a Merry Christmas, Happy Holiday, Happy Kwanza, and Happy Everything you are celebrating. 
Cheers, Ron & Alexandra
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luxury marketing: Blue Christmas in Salt Lake City and all Colors at Temple Square - 12/24/12 07:46 AM

Downtown Salt Lake's bare trees were decorated in blue light.  Some of the trees had an additional ornamental feature that would burst into white light as seen in the tree above;

One of the rituals we have whenever we travel to Salt Lake during the holiday season is to visit the magnificent array of lights in Temple Square.  Situ ated in the downtown area, Temple Square occupies ten acres. and it is the headquarter of The Church of Jesus Christ of Latter-day Saints.  The architecture is beautiful by daylight.  At night it is respendent decorated by at least 3 … (18 comments)

luxury marketing: Speechless Sunday: The Wonderful World of Reflections! - 12/23/12 03:41 PM

At long distance this SUV looked like it had a decal of a palm tree on its rear window.  It actually was the relection of a very tall palm tree 25 feet away. 
Wishing you all a wonderful day, and a lovely week with lots of good times celebrating! Cheers, Ron & Alexandra
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luxury marketing: Marketing Luxury Real Estate: The Truffle with Pizza in Deer Valley - 12/23/12 08:51 AM

The marvelous amenity of skiing in Deer Valley is that you can ski in to various places for lunch.  Last Wednesday, we skied to the St.Regis,condohotel.  Their signature lunch item is truffle pizza, and we ordered it.  Our waiter explained it is made with fresh dough, a layer of truffle paste, then topped with thin slices of fresh black truffles, and fontina cheese.  When the pizza is done they add a bit of frisee lettuce dressed in lemon and olive oil, as an additional texture.
It was delicious down to the last bite. 
Happy Sunday, Cheers, Ron & Alexandra
WATCH … (6 comments)

luxury marketing: Marketing Luxury Real Estate: The Luxury of Lemongrass - 12/22/12 12:39 PM

This morning one of the stalls at the Farmers' Market in Santa Barbara was selling lemongrass)pictured above.  Lemongrass is a plant that has a lemon like scent and taste.  It is used in Thai, Vietnamese and other SoutheashAsian cuisines.  The flavor is contained in the pale bottoms.  To extract the flavor you can crush, slice, or mince it to flavor your dish. Combined with garlic onion and ginger, lemongrass adds a distinct flavor.
According to Wikipedia, "Lemongrass is native to India and tropical Asia.  It has a subtle citrus flavor and can be dried and powdered, or used fresh. Lemongrass … (6 comments)

luxury marketing: Marketing Luxury Real Estate: Skiing in a Winter Wonderland - 12/21/12 01:57 PM

It snowed over 15 inches in two days in Park City/Deer Valley.  We skied while it snowed the first day, and did the same the next day.  I loved how the trees were flocked with snow, and the stillness of the mountains.  This is truly a winter wonderland.  Wishing all the snowy states a Winter Wonderland, stay safe and warm.
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luxury marketing: Marketing Luxury Real Estate: Baby, it's Cold Outside! - 12/21/12 09:30 AM

You are probably aware that we travel to see our clients and study their territory in order to develop their marketing and branding strategy. Last week it was Miami, Key Largo, and Jacksonville
So here we are in Deer Valley Utah, the tempertature was 4 degrees F, branded the Orange Team by all the lift attendants.  We stayed an additional three days to ski.  And given the impending doom as predicted by the Mayan calendar, we figured that might as well end our days by having had an amazing time skiing our favorite mountains, and then go home and end … (13 comments)

luxury marketing: Marketing Luxury Real Estate: Most Innovative Xmas Tree - 12/20/12 10:16 PM

Squatter's Brewery in Salt Lake City distributes its signature beers to 25 states. Each beer has its own logo. Occasionally, they will launch a contest in which local graphic designers compete to create the logo for a new beer. This tree featured bottles from all of their beers.  Simple, yet very innovative! They are a well-run company, too.  We spotted this tree having breakfast this morning at Squatter's in Park City, Utah
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luxury marketing: Marketing Luxury Real Estate: The Colors of Winter Wordless Wednesday - 12/19/12 08:16 PM

Each season has its beautiful and intense colors, and the same goes for the winter vegetables.  Here are some beautiful cabbages flanked by cauliflowers and celery!
Happy Wednesday, Cheers, Ron & Alexandra
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… (7 comments)

 
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Ron & Alexandra Seigel (Luxury Real Estate Marketing)

Carpinteria, CA

More about me…

ra@napaconsultants.com

Office Phone: (805) 684-8180

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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.


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