luxury real estate marketing experts: Marketing Luxury Real Estate: The Luxury of Simple Pleasures
- 05/23/12 01:20 AM
One of the subjects that comes up often as we advise our clients in marketing luxury real estate is the fine line between specializing in the top tier of the marketplace and not wanting to alienate previous clients whose home sold in the mid price range.,our clients are concerned that they may come accross as too pretentions or aloof. Inherent in that concern is a misconception of the meaning of luxury, because it is often associated with elitism and conspicuous consumption, whereas we firmly believe that this is a limited perspective because there is luxury in simple pleasures, for example, … (16 comments)
|
luxury real estate marketing experts: Marketing Luxury Real Estate: Landscaping Curb Appeal in Santa Barbara
- 05/18/12 02:22 PM
We were delighted to see this fabulous tiered entry to an appartment building located accross from the Santa Barbara Public Library. The most unusual cactus looking struckture were planted with succulents, see close up below. The building owners were very astute in creating a great curb appeal for renting these apartments.
Notice how, they have added a structure to this cactus looking planter to support the succulents as they grow tall and to aid them in draping over the planter. This is a treat for all onlookers.
Have a great weekend, Cheers, Ron & Alexandra
… (8 comments)
|
luxury real estate marketing experts: Marketing Luxury Real Estate Tip: It’s Time to Spend More Time in the Real World - Part 1
- 05/17/12 06:27 AM
Luxury real estate marketing is a people to people business at its core. Most of the top luxury real estate marketing professionals have succeeded because they understand the importance of maintaining in-person face time in the read world and consistently staying in touch in meaningful ways. Many of the market leaders that we have consulted or interviewed for our article series, 50 Top Luxury Real Estate Markets in the USA, spend a minimum amount of time in the virtual arenas of Facebook, Linked-In, Twitter, etc.
The Facebook IPO is debuting tomorrow. Among all the excitement and predictions of … (10 comments)
|
luxury real estate marketing experts: Marketing Luxury Real Estate: Giant Artichokes/Wordless Wednesday
- 05/15/12 05:22 PM
Our Farmers' Market on Tuesdays is held downtown Santa Barbara on State Street in the afternoons between 4-7PM.. Four blocks are cordoned off and no cars are allowed. Musicians and street entertainers gather to serenade the crowds. These gorgeous artichokes stood out ifrom all the other vegetables, Ron and I can easily share one and be perfectly sated.
WATCH VIDEOS-
Buzz-Worthy Luxury Real Estate Websites
Personal Branding Case Studies Company Branding Case Studies
About Language of Luxury
- JOIN THE LOL COMMUNTIY -
GET FLUENT. GET AFFLUENT!
Linked In, Facebook, Active Rain
Follow Us on Twitter: LuxuryMarketing
… (18 comments)
|
luxury real estate marketing experts: Marketing Luxury Real Estate: The Ultimate Service- Providing Peace of Mind
- 05/14/12 03:40 AM
Recently we were reading some of our clients’ testimonials, and one of them inspired this post. Here is a direct quote, “This individual (agent) is truly a professional who can manage all the details involved in selling my home, and does it so effortlessly that I never had to worry about a thing.”
Given the rapid rate of our lives, we all want someone who gives us service at the level where we do not spend time worrying. Worry is defined as: “ thoughts, images and negative emotions in which mental attempts are imagined and discussed to avoid anticipated potential … (7 comments)
|
luxury real estate marketing experts: Luxury Real Estate Marketing Tip: Put a New Twist in Your Marketing Approach
- 05/10/12 08:04 AM
Remarkable service with a twist that distinguishes you from your competition can create an indelible impression and enchant your clients.. Look for evidence of enchantment, times when you have enjoyed exemplary service in your daily life, and reach for ways that you can incorporate enchantment into your own luxury real estate marketing practice.
Saint Alexandra’s Day (Alexandra’s Name Day) provided the perfect opportunity to seek out evidence of enchantment marketing. We googled “the best steak house in Thousand Oaks” (nearby Santa Barbara and close to Malibu) and found an entire page dominated by great reviews of Mastro’s. Since we very … (17 comments)
|
luxury real estate marketing experts: Luxury Real Estate Marketing Tip: Staying on the Leading Edge
- 05/07/12 06:04 AM
Photo by Chris Dorney
Complacency is one of the top vulnerabilities of market leaders. For Luxury real estate marketing professionals who are bent on gaining or sustaining market leadership staying on the leading edge is not an option, it is an imperative. Harrods’s department store in London exemplifies this principle.
Harrods is already known for its outstanding service private client service and was recently given an award at the Luxury Briefing awards for its customer service. According to Luxury Briefing, “Beyond is an extension of Harrods’ service available to private clients and goes above the realms of what consumers expect … (12 comments)
|
luxury real estate marketing experts: Marketing Luxury Real Estate: Thursday's Thoughts/Everyone is a Genius
- 05/03/12 07:15 AM
My father was a physicist and a philosopher. As a kid, I loved his discourses on Quantum physics and philosophy, and my favorite quote of his about Quantum physics is "there are no spare parts (or loose screws) in the universe, everyone is valuable." Recently, I was reading Einstein's View of the World, this quote reminded me of my father, "“Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” Just think, what a glorious world we would live in if we … (10 comments)
|
luxury real estate marketing experts: Marketing Luxury Real Estate: Who is Miltonia? Wordless Wednesday
- 05/02/12 12:15 AM
This lovely orchid caught my eye when I was wandering through the Westerlay Orchid Greenhouse in Carpinteria yesterday. It is named Miltonia in honor of Lord Fitzwilliam Milton, a British orchid lover. It originated in the Braziliian Atlantic Forest and is now one of the popular and favorite orchids in the world because they are easy to grow,
Happy Wednesday, Cheers Ron & Alexandra
… (16 comments)
|
luxury real estate marketing experts: Luxury Real Estate Marketing Tip: Perform a Time-Saving Audit
- 05/01/12 12:33 AM
In a time-pressed world, time becomes the ultimate luxury. Affluent consumers will pay a premium if you can save them time and the aggravation of wasted time. As a luxury real estate marketing professional, think about how you can save your clients time and aggravation every step of the way. Perform a Time-saving audit on all aspects of the service you provide.
Saving time applies to the user experience on your website from their first encounter with you. And, it applies to every other encounter they have with you or your team. Here are few items to consider when you … (17 comments)
|
luxury real estate marketing experts: Marketing Luxury Real Estate: Beyond Organic and Xeno's Density
- 04/28/12 03:30 AM
This morning at the Santa Barbara Certified Organic Farmers' Market was full of fun and surprises. At Roots, the first stand where we buy little gems (small version of Romaine lettuce), they had a new lettuce (pictured above) called Xeno's Density. Roots buys the seeds from Wild Garden seeds which specializes in the unusual combinations of Nature's creations.
As we were buying some Italian parsley at BD's, another favorite stand, an out of towner visitor asked, " Is this produce organic?", and the farmer answered, "Beyond Organic"! The Farmers' Market in Santa Barbara has been in existence since the … (16 comments)
|
luxury real estate marketing experts: Marketing Luxury Real Estate: The Luxury of Shiny and New!
- 04/28/12 01:10 AM
We were driving on the 101 freeway heading to visit one of our clients in Santa Barbara, when we spotted this flatbed truck with new tractors. They were so shiny and beautiful, that I took the picture as Ron was driving to get a close up of these tractors. The new has promise and anticipation in its aura!
Here is the closeup, and I was surprised to see the moon as part of the picture.
Happy Saturday, Cheers Ron & Alexandra
WATCH VIDEOS-
Buzz-Worthy Luxury Real Estate Websites
Personal Branding Case Studies Company Branding Case Studies
About Language … (11 comments)
|
luxury real estate marketing experts: Marketing Luxury Real Estate: Luxury Camouflage in Beverly Hills
- 04/26/12 06:31 AM
We had an early morning meeting in Beverly Hills today. After grabbing a warm just out of the oven bagel from St Urbain, we had a few minutes to meander and look around at the newest retail. Whenever a store is remodeled in Beverly Hills, the business creates a beautiful structure to camouflage the constructing inside. Here is the Bulgari version on Rodeo Drive which is one of the famous luxury retail streets in the Beverly Hills triangle.
The brilliance of erecting an aethetically pleasing camouflage is that it creates visibility and anticipation for the new store. At the same … (14 comments)
|
luxury real estate marketing experts: Marketing Luxury Real Estate: Wordless Wednesday, Innovative Bouquet
- 04/25/12 07:15 AM
We love innovative minds, they challenge the status quo. We have noticed this flower vendor at the Santa Barbara Farmers' Market and his flower bouquets are beautiful. They have some many interesting flowers from callas, to bird of paradise, to pin cushions, and large protea.
Happy Wednesday, Cheers, Ron & Alexandra
WATCH VIDEOS-
Buzz-Worthy Luxury Real Estate Websites
Personal Branding Case Studies Company Branding Case Studies
About Language of Luxury
- JOIN THE LOL COMMUNTIY -
GET FLUENT. GET AFFLUENT!
Linked In, Facebook, Active Rain
Follow Us on Twitter: LuxuryMarketing
… (14 comments)
|
luxury real estate marketing experts: 50 Top Luxury Real Estate Markets in the USA: Jackson Hole, Wyoming
- 04/24/12 12:42 AM
Most major ski resort can claim natural beauty as one of its greatest assets. But, only Jackson Hole, Wyoming is nestled between two of the most spectacular national parks in the United States: Yellowstone National Park and Grand Teton National Park. Tourism helps to enrich the local community, year-round. But, the tax benefits of owning property here makes Jackson Hole one of the most compelling luxury real estate markets in the USA.
Click to read more ...and view the outstanding properties in Jackson Hole, Wyoming
… (9 comments)
|
luxury real estate marketing experts: Marketing Luxury Real Estate: Saturday Smiles at the Santa Barbara Farmers' Market
- 04/21/12 03:25 AM
This foggy misty morning, strawberries could be found on half the tables in the market. There were varieties such as seascape, albion, gaviota, and chandler. Bottom line, they are tasted good! The other prevalent vegetables were artichokes, aspargus and sweet onions.
Then we learned about aspargus. The ones in the photo above are extra long and are delicious according to a gentelman who was buying them, they are reminiscent of extra long beans.
These aspargus were wild and artistically shaped. The couple next to us said, they were the best aspargus they ever had, and they cooked them … (17 comments)
|
luxury real estate marketing experts: Marketing Luxury Real Estate: Entertainment Marketing—Lessons from Major Luxury Brands
- 04/20/12 02:38 AM
The internet has ushered in a whole new way to reach prospective clients and develop a strong referral base of raving fans. Entertainment marketing is no longer exclusive to major companies; it is now within your reach, too, as a luxury real estate marketing professional. But, you can get some great marketing ideas by studying how the major luxury brands leverage new technology to create buzz.
German fashion label Hugo Boss has set a new standard for live streaming fashion shows for their event in China. Their Black Collection will be streamed in 3D! This is a first which makes … (8 comments)
|
luxury real estate marketing experts: Marketing Luxury Real Estate: Champagne and Did You Say "Bacon"?
- 04/18/12 09:29 AM
One of the great wine bar amd stores, Wine Expo in Santa Monica, California has an interesting event this weekend. Champagne and Bacon will be served at their wine bar event. Here is an except of the email we received,
Come experience the mystical bond between champagne and the glorious mea candy known as artisanal bacon. We've just ordered a batch of Apple Bottom Gene's Plump Rump Herb Bacon and Cracked Pepper and Garlic Bacon, Bac'n Tastes Good Sun Dried Tomato Bacon, Baby Bubba's Apple Cinammon Bacon..."
Call us at 310-828-4428 for reservations.
This sounds like a fun pairing, I … (12 comments)
|
luxury real estate marketing experts: Marketing Luxury Real Estate: Costa Rica Lush/Wordless Wednesday
- 04/18/12 12:15 AM
As we walked the perimeter of our project, everywhere we looked there was an abundance of vegetation. We were captivated by this beautiful ginger in the midst of so much green.
Happy Wednesday, Cheers Ron & Alexandra
WATCH VIDEOS-
Buzz-Worthy Luxury Real Estate Websites
Personal Branding Case Studies Company Branding Case Studies
About Language of Luxury
- JOIN THE LOL COMMUNTIY -
GET FLUENT. GET AFFLUENT!
Linked In, Facebook, Active Rain
Follow Us on Twitter: LuxuryMarketing
… (12 comments)
|
luxury real estate marketing experts: Luxury Real Estate Branding: Identify, Define, Then Dominate Your Market Niche
- 04/16/12 12:23 AM
Photo Courtesy of Apple
Most luxury real estate marketing professionals think of branding as a creating a new look for their product or service. But, the realm of branding actually occurs in the minds of your target market. And, it occurs in product or service categories. Whoever comes up “top-of-mind” in a category becomes the market leader.
For every product or service category that is meaningful to us, we have a category. Often there are many sub-categories in our mind. For example, personal computers have a sub-category for desktops, laptops and tablets. Some sub-categories even have their own sub-sub-categories. … (6 comments)
|
|
|
|
;)
;)
;)
