When making a choice as to what agent or agency to hire to sell their homes, the majority of luxury real estate sellers ask for a recommendation from trusted friends. If their friends don’t have one, then they will look for a brand they recognize and trust.
This applies to choices we all make in general, whether it is a professional service or a product we are looking for. Here is an example:
We had heard that Chilean wines were making a name for themselves in Europe and in the United States for their excellent wines. We went to our local wine store (41 comments)
Some of the best luxury real estate marketing ideas can be the simplest ones. We recently had the pleasure of speaking with a member of the Language of Luxury community, Sally Uhlmann of Platinum Properties, who shared a simple, yet brilliant, zero-cost marketing tip that has helped to make her the market leader in Bozeman, Montana luxury real estate. Sally was kind enough to let us share this with you.
When was the last time you refreshed your cell phone voicemail message? Do you have a generic voice message or is it in your own voice? Does your message (18 comments)
We spotted this wine bottle when we were perusing the wine section at Gelson's Market. From a distance, we both knew that it was a Francis Ford Coppola wine based on the shape of the label symbolizing a piece of cut film. Mr. Coppola owns several wineries in the wine country, and the Napa location has a movie gallery, featuring the Tucker cars (From the movie, Tucker: A Man And His Dreams) as well as memorabilia from the Godfather. This type of marketing is taking advantage of Mr. Coppola's film fame, but does it guarantee wine making savvy? It really depends on (39 comments)
Part of the research we do besides reading a plethora of publications on Luxury, real estate, marketing, branding on a daily basis is visit stores to see the latest and greated especially in design. When we walked in to Sur La Table on State Street (our downtown main street), our eyes were drawn to this display of Cusinart blenders, immerision sticks,food processors and other machines. The colors are cheery, and I felt that every kitchen ought to have one of those colors for a magnificent color splash on their kitchen counters. What do you think...I see a trend here as (15 comments)
It was gorgeous weather today. We went to the beach for a long walk at low tide. there were lots of people sunbathing, body surfing, kids building castles in the sand, and dogs catching balls and barking at the waves. A sailboat was gliding in the distance. This was a beautiful way to spend Cinco de Mayo on Sandyland Beach in Carpinteria. WATCH VIDEOS- Buzz-Worthy Luxury Real Estate Websites Personal Branding Case Studies Company Branding Case Studies About Language of Luxury - JOIN THE LOL COMMUNTIY - GET FLUENT. GET AFFLUENT! Linked In, Facebook, Active Rain Follow Us on Twitter: (11 comments)
Yesterday I created what Ron and I think is the perfect brownie recipe. I have tried many recipes and tinkered with them. This one in our opinion is luxurious perfection, fudgy in the middle and chewy on the outside. The original recipe was in Bon Appetit, February 2011, and contributed by Alice Medrich. Here it is with my changes. . Cocoa Brownies NGREDIENTS Nonstick vegetable oil spray 10 tablespoons (1 1/4 sticks) unsalted butter, cut into 1-inch pieces 1 cup of sugar 3/4 cup natural unsweetened cocoa powder (packed and leveled) 1 teaspoonof Kahlua Liqueur or vanilla 2 large eggs, chilled 2 teaspoons of water (or (18 comments)
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