luxury real estate marketing tips: Luxury Real Estate Branding: Is Your Brand Formal or Informal? - 06/18/13 10:24 PM
In luxury real estate personal and company branding, brand positioning is determining how best to amplify and clearly communicate the difference between you and your closest competitors. In general, your brand position is the summation, in a couple of words, of what you stand for in the minds of your target market.
Owning the very opposite brand position of your competition is a very effective way to accomplish this. In the realm of luxury marketing you are typically dealing with sophisticated consumers or those who are aspiring to become more sophisticated. So, how do you find opposite brand … (1 comments)
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luxury real estate marketing tips: Marketing Luxury Real Estate: Closed Transaction/Paris Style - 06/18/13 10:56 AM
Early in the morning yesterday, we took a long walk prior to heading out to the airport for our ultra eventful flight home (more on that later). We took pictures of various real estate offices in the luxury realm, and just had to share this one of a closed lease transaction on the Boulevard Haussman, one of the main intersections of Paris.
The literal translation is: "transaction realized by, and then the company is Negovalor." We would have had on one our closed transactions: Leased by..... Similar message, just a different language. It is an important step in promoting … (9 comments)
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luxury real estate marketing tips: Marketing Luxury: The Wow of Parisian Flower Arrangement!s - 06/17/13 12:00 AM
We are back in Paris after a wonderful weekend in the Loire Valley. Yesterday afternoon, we had a delightful business meeting. We then went on a walk to find a restaurant for dinner. As we were walking on the George V Avenue, we dropped in to see the George V hotel. The lobby had this incredible arrangement of flowers. What you are seeing are peonies, hydrangeas and air orchids. The above was one of the side arrangements.
This one is of the centerpiece of the lobby with the amazing chandelier lighting it all up. The flowers are placed on … (11 comments)
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luxury real estate marketing tips: Luxury Real Estate Personal & Company Branding:Genie Branding in Paris - 06/13/13 10:15 PM
As a luxury real estate marketing professional, it is important to take every opportunity to promote your brand no matter how small it may be. Here is an example we found in Paris.
Yesterday, after an amazing lunch at a Thai restaurant, we found an eclair store. The store was small inviting, and every eclair was practically screaming, "Buy Me". The loudest one was the chocolate eclair. As we were happily munching our eclair, Ron noticed that one of the little chocolate bits on top of the chocolate ganache had branding on it. The Genie did it!
The … (11 comments)
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luxury real estate marketing tips: Luxury Real Estate Branding: 2 Ways to Select a Brand Name - Part 2 - 06/13/13 01:59 AM
In Part 1 of this articles series we mentioned a technique used in personal and company branding: associate the brand name with something people already know; then, use a play on words to engage them in your brand so they remember it after the initial contact.
While in Paris we got hungry for fresh oysters. There are dozens of seafood restaurants in this fabulous culinary mecca that serve oysters. How on earth can you get yours to stand out and be easily remembered? This is a dilemma faced by luxury real estate marketing professionals in markets where many agents … (13 comments)
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luxury real estate marketing tips: Marketing Luxury Real Estate: Staging with Flowers Paris Style! - 06/12/13 11:40 AM
Our apartment in Paris is right around the corner from the Bristol Hotel, which is very handy, when we wanrt to catch a taxi instead of getting on the metro. Yesterday, we decided to pay a visit to the hotel and see its lobby and check out the restaurant.
Strategically placed the flowers in great abundance gave warmth and intimacy to the large lobby and made you want to sit and reflect on their beauty. This centerpiece is made of red begonias.
What do you think of this staging with Flowers?
Cheers from Paris, and all the best to … (12 comments)
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luxury real estate marketing tips: Marketing Luxury Real Estate: Paris Flowers /Wordless Wednesday - 06/11/13 09:55 PM
Paris is known for its beautiful flowers and its amazing florists for their arrangements. I have always marveled at their long, long, long stem roses. Ron and I usually buy flower for our hotel room to make it feel more like home.
So as we wandered around the Avenue St Honore early one morning in seach of breakfast, we came upon this beautiful flower store. Lo and behold, we saw these beauties in the store, the very, very long stem roses.
On the way back, we bought one lovely stem for our apartment. Ron took the picture … (15 comments)
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luxury real estate marketing tips: Luxury Real Estate Branding: 2 Great Ways to Select Brand Names - 06/11/13 06:21 AM
Selecting the right brand name can make all the difference in the world in marketing luxury real estate. If you can help people remember your personal or company brand name after just one impression, so they contact you directly or readily recommend you to others, your chances of surpassing your competition is significantly enhanced.
In Paris we encountered a bookstore called Mona Lisait (pronounced lee zay), which means Mona Read. This is a great name because most everyone who reads is somewhat familiar with the painting, Mona Lisa, by Leonardo da Vinci.
They are able to use … (8 comments)
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luxury real estate marketing tips: Marketing Luxury Real Estate: Love Your Competitors! - 06/10/13 12:18 PM
Novak Djokovic: Photo by: Olga Besnard
As a luxury real estate marketing professional, how to you really feel about your closest competitors? If sustaining or gaining market leadership is your quest, you should love them for bringing the best out of you. That is the mindset of true champions. If you are indifferent or they are bringing the worst out of you, it is time to shift your mindset!
In the men’s semi-final tennis match in Paris at Roland Garros (The French Open) #4 ranked Rafael Nadal defeated #1 ranked Novak Djokovic-9-7 in the 5th set. There were … (9 comments)
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luxury real estate marketing tips: Marketing Luxury Real Estate:Outdoor Market at the Neighborhood Store - 06/09/13 10:40 PM
In almost every neighborhood in Paris, there are these tiny Mom and Pop stores. Right outside of the store, theey exhibit their handpicked seasonal fruits. Each box is lovingly arranged to tempt the passerby. It is like a mini Farmers Market for those who don't have time or the inclination to go to a larger farmers market.
These little stores add to the character of the neighborhood, and the owners become friends that one sees often, and where one shops for their daily necessities. We found this store in the Marais district on the Rue de Rosiers, which is were … (7 comments)
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luxury real estate marketing tips: Speechless Sunday in Paris /Tuileries Gardens with the Chevres Family! - 06/09/13 08:05 AM
On a slightly rainy Sunday in Paris, we ventured out for some of the most delicious thick hot chocolate for breakfast! Across the street, the Tuileries Gardens were calling us. Irises and peonies were in full bloom, and the magic of the gardens in front of the Louvre were beckoning everyone.
We loved the scale of the gardens with it separate planting beds and themes and the sculptures gracing the park in great viewing spots.
As we were leaving we noticed Monsieur Chevre (Mr. Goat) hard at work. He is in charge of lawn maintenance,
and … (9 comments)
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luxury real estate marketing tips: Marketing Luxury Real Estate: We Love Paris/Roses on Your Feet - 06/08/13 09:17 AM
On our way to breakfast this morning, we passed this store displaying these amazing shoes with a vaseful of roses. I would call them a Shoe/Fleur (flower in French), which sounds like the word in French for cauliflower except it is spelled ChouFleur (Chou is Cabbage)...This is an amazing pair of shoes given that the heels are stems complete with thorns, done in crystals...
Breakfast was amazing, Ron had thick hot chocolate with steamed milk barely sweet and spiced with a light hint of cinammon. We shared an almond croissant that was made on the premises. Sweetness in pastries … (19 comments)
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luxury real estate marketing tips: Real Estate Marketing Tip:Run Circles Around Your Competition - Part 5 - 06/06/13 12:00 AM
Providing Stellar Customer Service, as a luxury real estate marketing professional, sparks word-of-mouth advertising because it is remarkable. And, it engenders client loyalty, which is the cornerstone of market leadership. Best of all, it is something that you can train yourself to provide. Mastering the art of Stellar Customer Service can help you run circles around your competition.
In Part 1-4 of this article series we discussed the first four steps to train yourself to provide Stellar Customer Service. Step #5 is the biggest secret of all, the key that can take your practice into the stratosphere! In the … (11 comments)
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luxury real estate marketing tips: Perspective! Jumping Off the Deep End /Chalk Art/Wordless Wednesday - 06/05/13 03:56 PM
We loved this work at the I Madonnari Festival in Santa Barbara on this Memorial Weekend 2013. The perspective of it is superb, and the artists who participated this year poured their hearts, souls and passions into it. Some of them travel the circuit of chalk festivals, and have even participated in the festival of our sister festival city in Italy, Grazie di Curtatone.
Wishing you a wonderful rest of the week, Cheers, Ron & Alexandra Seigel
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luxury real estate marketing tips: Marketing Luxury Real Estate Trend: Xeriscaping Wordless Wednesday - 06/05/13 12:15 PM
Last Saturday, we were in Los Angeles visiting friends, and stopped in Santa Monica Place for lunch and some shopping. Ron noticed this elegantly planted planter with succulents. It added so much life, color and beauty to a large hardscape. Xeriscaping is becoming normal in commercial developments as well as luxury real estate developments. We all are conscious of conserving water.
Wishing you all a delightful Wednesday, and a continued week of delightful events!
Cheers, Ron & Alexandra Seigel
… (8 comments)
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luxury real estate marketing tips: Real Estate Marketing : Run Circles Around Your Competition - Part 4 - 06/04/13 01:34 PM
Van Gogh's Starry Skies
In Part 1, 2 & 3 of this articles in this series we covered the first three steps for TRAINING YOURSELF in the art of Stellar Customer Service. Here is STEP #4: Spread the Word about Stellar Customer Service.
We all know that referrals are, by far, the best source of business for luxury real estate marketing professionals or any business for that matter. How can you increase the probability of receiving MORE REFERRALS so you can consistently run circles around your competition?
By offering remarkable, Stellar Customer Service you are more likely to spark word-of-mouth … (10 comments)
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luxury real estate marketing tips: Real Estate Marketing Tip: Run Circles Around Your Competition,Part 3 - 06/03/13 06:48 AM
In Part 1 & 2 of this article series we referred to the importance of training yourself to provide excellent, superlative, and remarkable customer service. Now, we are upping the ante by referring to the very best service imaginable as ‘stellar”. If you want to gain or sustain market leadership as a luxury real estate marketing professional, you must aim for the stars! This is what it takes to run circles around your competition.
Here is the coolest thing about Stellar Customer Service: It cannot be imitated because it must be genuine! When it is authentic, sincere, unaffected and … (9 comments)
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luxury real estate marketing tips: Speechless Sunday: Purple Reign - 06/02/13 02:46 PM
One of the best aspects of living in Santa Barbara is regardless where you go, you are bound to have eye candy from the various landscaping which abounds in the commercial areas as well as the retail areas.
When we parked at the Petco/Trader Joe's lot this morning, we both took a moment to admire the jacaranda trees which are at their peak. On a gloomy day like today (when the marine layer takes over due to our proximity to the ocean) this purple reign lightens the spirit, and cheers the heart.
Wishing everyone a delightful first week of … (14 comments)
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luxury real estate marketing tips: Speechless Sunday: California Pepper Tree Golden Rush! - 06/02/13 08:54 AM
These magnificent trees can be seen along the freeway in Central and Southern California. They are also planted in various landscaping. I took a picture of this golden specimen at the Santa Barbara Mission. We loved the golden blossoms, perhaps that is why we are known as the "Golden State". (Yes, we did have a gold rush some years back, but this tree's gold rush is spectacular!)
Wishing you all a delightful Sunday, Cheers, Ron & Alexandra
-Written by Ron & Alexandra Seigel-
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Buzz-Worthy Luxury Real Estate Websites
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luxury real estate marketing tips: More Chalk: A Face that Launched at least a 1000 Smiles! - 06/01/13 03:16 PM
This particular chalk painting was one of the most popular and another one of our favorites. When we first arrived at the Santa Barbara Mission, there was a leaf on his nose, and thankfully one of the ground crew removed it very delicately. We love the life and fun in this sweet boy's face. What do you think?
Happy Saturday, Cheers, Ron & Alexandra
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